Brian Garofalow's guest appearances

Brian Garofalow

The CMO Suite Hosted By Sean Halter

eCommerce Deep Dive

Winning Digital Customers

Sri Rajagopalan

Matt Wilson

Matt Brown

Jay Baer

David Meerman Scott

Chris Barnes

John Becker

Blake Morgan

Michael Loeb

Ben Parr

Brandon Coleman

Charlie Cole

Steve Weiss

Taylor Morrison

Stacy Sherman

OwlTail

Don't miss this episode off the CMO Suite podcast hosted by Sean Halter. Sean talks to Brian about how many southern California brands created marketing around lifestyle. 

Don't miss this episode off the CMO Suite podcast hosted by Sean Halter. Sean talks to Brian about how many southern California brands created marketing around lifestyle.

CMO SUITE - Brian Garofalow, CMO IGLOO

Brian Garofalow, Chief Marketing Officer of Igloo Coolers, discusses overcoming an internal belief that coolers wouldn't sell online, resulting in a massive eCommerce business and digitally transforming a great American heritage brand, as well as competing with the Amazon experience, how they've leveraged licensing to increase revenue and gain new customers, and the power of a company culture that exemplifies the brand.You can also hear more from Brian Garofalow on Twitter and LinkedIn.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.http://www.twitter.com/tierskyhttp://www.linkedin.com/in/tierskyhttp://www.facebook.com/h.tiersky

Brian Garofalow, Chief Marketing Officer of Igloo Coolers, discusses overcoming an internal belief that coolers wouldn't sell online, resulting in a massive eCommerce business and digitally transforming a great American heritage brand, as well as competing with the Amazon experience, how they've leveraged licensing to increase revenue and gain new customers, and the power of a company culture that exemplifies the brand.You can also hear more from Brian Garofalow on <a href="https://twitter.com/bgyeah?lang=en" rel="noopener noreferrer nofollow" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/in/brian-garofalow-02b7bb2/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a>.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.<a href="http://www.twitter.com/tiersky" rel="noopener noreferrer nofollow" target="_blank">http://www.twitter.com/tiersky</a><a href="http://www.linkedin.com/in/tiersky" rel="noopener noreferrer nofollow" target="_blank">http://www.linkedin.com/in/tiersky</a><a href="http://www.facebook.com/h.tiersky" rel="noopener noreferrer nofollow" target="_blank">http://www.facebook.com/h.tiersky</a>

Chief Marketing Officer of Igloo Coolers, Brian Garofalow | Winning Digital Customers

"Everybody's got a plan until you get punched in the mouth." In Episode 10, John talks with Brian Garofalow, VP of Marketing and eCommerce at Igloo, about their overnight pivot in response to COVID-19. With everything on the line, Igloo took 3 days to go all-in on a new marketing strategy: donating 100% of profits from their PlayMate Coolers (the classic red/white one) to front-line workers. With a mix of PR, influencer marketing, and a social media blitz, Igloo drove unprecedented traffic to their DTC site and proved a whole new method of marketing during a crisis.  About the Guest:  Brian Garofalow is the VP, Marketing and Ecommerce for Igloo Coolers.  He’s spent 20 years building brands in the action sports space such as Element Skateboards, DC Shoes, and RVCA apparel. With an itch to improve some of the toughest problems in the branded apparel space, he co-founded a tech startup, Yoshirt, a mobile app that allowed consumers to design and purchase one-of-a-kind garments and accessories, custom made to order and delivered in just a few days.  After a few years, and dozens of innovations, Brian exited Yoshirt and began consulting for several consumer goods businesses to help build brands and scale ecommerce revenue.  In 2018, he joined legacy manufacturer, Igloo Coolers, to help modernize the brand and scale their ecommerce business.  Since joining the team, Igloo has experienced a renaissance with significant improvements in social reach, traditional media coverage, Net Promoter Score, and all ecommerce KPIs. Connect with Brian on LinkedIn  ____________________________________ Connect with John on LinkedIn  Learn more about Orca Pacific

"Everybody's got a plan until you get punched in the mouth." In Episode 10, John talks with Brian Garofalow, VP of Marketing and eCommerce at Igloo, about their overnight pivot in response to COVID-19. With everything on the line, Igloo took 3 days to go all-in on a new marketing strategy: donating 100% of profits from their PlayMate Coolers (the classic red/white one) to front-line workers. With a mix of PR, influencer marketing, and a social media blitz, Igloo drove unprecedented traffic to their DTC site and proved a whole new method of marketing during a crisis.  About the Guest:  Brian Garofalow is the VP, Marketing and Ecommerce for Igloo Coolers.  He’s spent 20 years building brands in the action sports space such as Element Skateboards, DC Shoes, and RVCA apparel. With an itch to improve some of the toughest problems in the branded apparel space, he co-founded a tech startup, Yoshirt, a mobile app that allowed consumers to design and purchase one-of-a-kind garments and accessories, custom made to order and delivered in just a few days.  After a few years, and dozens of innovations, Brian exited Yoshirt and began consulting for several consumer goods businesses to help build brands and scale ecommerce revenue.  In 2018, he joined legacy manufacturer, Igloo Coolers, to help modernize the brand and scale their ecommerce business.  Since joining the team, Igloo has experienced a renaissance with significant improvements in social reach, traditional media coverage, Net Promoter Score, and all ecommerce KPIs. <a href="https://www.linkedin.com/in/brian-garofalow-02b7bb2" rel="nofollow" target="_blank">Connect with Brian on LinkedIn </a> ____________________________________ <a href="https://www.linkedin.com/in/johnlouisghiorso" rel="nofollow" target="_blank">Connect with John on LinkedIn </a> <a href="https://www.orcapac.com" rel="nofollow" target="_blank">Learn more about Orca Pacific</a>

The Making of Igloo's COVID-19 Marketing Strategy with Brian Garofalow