Nicole Sult's guest appearances

Nicole Sult

One on One Interviews

Built to Lead

Modern Campground: Outdoor Hospitality News

Marcus Lemonis

Brian Scudamore

Wade Foster

Albert Pike

Dan Miller

Anthony Smith

Sam Houston

Pamela Wilson

Jeff Bezos

James Ross

Dennis Mortensen

Paul Greenberg

Kieran Flanagan

Des Traynor

Mark Wahlberg

OwlTail

In this episode of The Lippert Built to Lead Podcast, Edgar Cabello, leadership development director, speaks with Nicole Sult, Vice President of Customer Experience at Lippert. Nicole discusses the value of building trust within your team as a leader and how holding individuals accountable can generate confidence. She shares stories about the leaders that took a chance on her and how they have impacted her life over the years.   Nicole also talks about the leadership keys that have been influential in her career: listening to your team and asking them good questions, practicing vulnerability, and the importance of investing in yourself as a leader.    Quotes   “When a leader helps me recognize what I am good at and then, on a higher level, turns me loose to do the thing I feel called to do, that is hugely empowering.” - Edgar Cabello [19:20]   “In leadership we have to allow people the chance to try and fail, and try and succeed. We need to give them a safe space to do that.” - Nicole Sult [08:23]    What You Will Learn: [01:15] Intro [03:17] Nicole on the value of listening  [07:30] “Trust but Verify”  [12:33] Productive team check-ins [18:07] Discovering a person’s skill set [25:22] Nicole’s mentors over the years [31:45] Identifying someone’s passion [35:25] Stopping to celebrate [41:42] What’s next for CX [45:56] Outro    Resources: Visit our website: lci1.com/academy Email us: academy@lci1.com

In this episode of The Lippert Built to Lead Podcast, Edgar Cabello, leadership development director, speaks with Nicole Sult, Vice President of Customer Experience at Lippert. Nicole discusses the value of building trust within your team as a leader and how holding individuals accountable can generate confidence. She shares stories about the leaders that took a chance on her and how they have impacted her life over the years. Nicole also talks about the leadership keys that have been influential in her career: listening to your team and asking them good questions, practicing vulnerability, and the importance of investing in yourself as a leader. Quotes “When a leader helps me recognize what I am good at and then, on a higher level, turns me loose to do the thing I feel called to do, that is hugely empowering.” - Edgar Cabello [19:20] “In leadership we have to allow people the chance to try and fail, and try and succeed. We need to give them a safe space to do that.” - Nicole Sult [08:23] What You Will Learn: <ul><li>[01:15] Intro</li> <li>[03:17] Nicole on the value of listening </li> <li>[07:30] “Trust but Verify” </li> <li>[12:33] Productive team check-ins</li> <li>[18:07] Discovering a person’s skill set</li> <li>[25:22] Nicole’s mentors over the years</li> <li>[31:45] Identifying someone’s passion</li> <li>[35:25] Stopping to celebrate</li> <li>[41:42] What’s next for CX</li> <li>[45:56] Outro</li> </ul> Resources: Visit our website: <a href="https://www.lci1.com/academy" rel="nofollow" target="_blank">lci1.com/academy</a> Email us: <a href="mailto:academy@lci1.com">academy@lci1.com</a>

Building Trust in your Team with Nicole Sult

Lippert Components, Inc. (Lippert™), a supplier of a broad array of highly engineered components for the leading original equipment manufacturers (“OEMs”) in the recreation and transportation product markets, and the related aftermarkets of those industries, has named Nicole Sult as Vice President of Customer Experience (CX). In this new role, Ms. Sult will spearhead the organization’s global CX initiatives externally, as well as align Lippert’s CX goals and objectives internally throughout the organization. Sult will report to Joe Thompson, Lippert’s Chief Marketing Officer.Nicole began her career at Lippert in 2014 when she was hired to improve Lippert’s expanding Customer Care Center’s systems and operations. She already had considerable experience having worked ten years for Thor’s Customer Service division. In June of 2020, Lippert Executive Leadership tasked Sult with creating Lippert’s first department dedicated to expanding its customer experience and outreach initiatives. In one short year, Sult has assembled a team of CX professionals, created multiple consumer online communities and has reached millions of RVers, end-users, and outdoor enthusiasts.Lippert began its customer experience journey with the creation of the “Lippert Scouts,” a closed online community comprised of hand-picked RVers that live the lifestyle every day. The Scouts group was created not only to get important feedback on Lippert products, but to continually enhance the overall RVing experience. Lippert has since created an additional open online forum, “Scouts the Community,” whose purpose is to engage, educate, and respond to any topic or issue that any member may have. Recently, a program similar to the Scouts dubbed the “Lippert Captains” was launched to focus on the Marine Industry. To date, all of Lippert’s consumer groups have over 10,000 engaged RV and boat owners looking to improve their experience. All of these CX efforts are essential to fortifying Lippert’s new brand promise launched earlier this year, “Whenever, wherever, we make your experience better.”Consumer rallies are at the core of understanding RV end-users. Sult’s team has had presence at over 20 rallies this calendar year, held technical seminars, introduced new products, and listened to consumer feedback. Last month, Lippert hosted and completed its first successful rally, “The Lippert Getaway,” where 350 RV owners, agnostic of brand, gathered in Pigeon Forge, Tennessee, for technical training, fellowship, and entertainment. The rally was a resounding success, and Lippert is already in the planning phases for next year’s Getaway.“I have had the pleasure of watching Nicole develop into a key strategic leader for this organization since she joined Lippert over eight years ago,” stated Jamie Schnur, President of Aftermarket &amp; Technology. “She is extremely passionate about our customers, end-users and their journeys with our products. She and the team she has built will be responsible for ensuring that our products and services to our customers, and ultimately their end-users, are getting the very best experience they can for all of Lippert and its brands.”Joe Thompson, Lippert Chief Marketing Officer, commented, “Understanding the end-user is a cornerstone of having an efficient marketing department within any organization. The fact that Lippert has put such a focus on this initiative only strengthens our marketing efforts, and the results that Nicole and her team have already achieved should get everyone in our organization very excited for the future ahead.”“It is no secret that the RV Industry can provide great service and outreach to the end-users of our products which is why we decided to really invest in the idea of customer experience last year,” said Jason Lippert, President and CEO of Lippert. “Nicole’s experience, along with her long track record of leadership and passion for the consumers of our products, made her the natural choice to lead this initiative....

Lippert Components, Inc. (Lippert™), a supplier of a broad array of highly engineered components for the leading original equipment manufacturers (“OEMs”) in the recreation and transportation product markets, and the related aftermarkets of those industries, has named Nicole Sult as Vice President of Customer Experience (CX). In this new role, Ms. Sult will spearhead the organization’s global CX initiatives externally, as well as align Lippert’s CX goals and objectives internally throughout the organization. Sult will report to Joe Thompson, Lippert’s Chief Marketing Officer. Nicole began her career at Lippert in 2014 when she was hired to improve Lippert’s expanding Customer Care Center’s systems and operations. She already had considerable experience having worked ten years for Thor’s Customer Service division. In June of 2020, Lippert Executive Leadership tasked Sult with creating Lippert’s first department dedicated to expanding its customer experience and outreach initiatives. In one short year, Sult has assembled a team of CX professionals, created multiple consumer online communities and has reached millions of RVers, end-users, and outdoor enthusiasts. Lippert began its customer experience journey with the creation of the “Lippert Scouts,” a closed online community comprised of hand-picked RVers that live the lifestyle every day. The Scouts group was created not only to get important feedback on Lippert products, but to continually enhance the overall RVing experience. Lippert has since created an additional open online forum, “Scouts the Community,” whose purpose is to engage, educate, and respond to any topic or issue that any member may have. Recently, a program similar to the Scouts dubbed the “Lippert Captains” was launched to focus on the Marine Industry. To date, all of Lippert’s consumer groups have over 10,000 engaged RV and boat owners looking to improve their experience. All of these CX efforts are essential to fortifying Lippert’s new brand promise launched earlier this year, “Whenever, wherever, we make your experience better.” Consumer rallies are at the core of understanding RV end-users. Sult’s team has had presence at over 20 rallies this calendar year, held technical seminars, introduced new products, and listened to consumer feedback. Last month, Lippert hosted and completed its first successful rally, “The Lippert Getaway,” where 350 RV owners, agnostic of brand, gathered in Pigeon Forge, Tennessee, for technical training, fellowship, and entertainment. The rally was a resounding success, and Lippert is already in the planning phases for next year’s Getaway. “I have had the pleasure of watching Nicole develop into a key strategic leader for this organization since she joined Lippert over eight years ago,” stated Jamie Schnur, President of Aftermarket &amp; Technology. “She is extremely passionate about our customers, end-users and their journeys with our products. She and the team she has built will be responsible for ensuring that our products and services to our customers, and ultimately their end-users, are getting the very best experience they can for all of Lippert and its brands.” Joe Thompson, Lippert Chief Marketing Officer, commented, “Understanding the end-user is a cornerstone of having an efficient marketing department within any organization. The fact that Lippert has put such a focus on this initiative only strengthens our marketing efforts, and the results that Nicole and her team have already achieved should get everyone in our organization very excited for the future ahead.” “It is no secret that the RV Industry can provide great service and outreach to the end-users of our products which is why we decided to really invest in the idea of customer experience last year,” said Jason Lippert, President and CEO of Lippert. “Nicole’s experience, along with her long track record of leadership and passion for the consumers of our products, made her the natural choice to lead this initiative....

Lippert's Nicole Sult Named Vice President of Customer Experience

Nicole Sult, Director of Customer Service for growth award winner Lippert Components, shared with me the role CRM, in particular Salesforce, played in the explosive growth the company has enjoyed over the past two years.  Below is an edited transcript of our conversation. To hear the full interview see the video and the embedded SoundCloud player below.

Nicole Sult of Lippert Components: In 2 Years CRM Helped Double Efficiency, Grow 60% Year Over Year