Nikki Elliot's guest appearances

Nikki Elliot

Forever Athlete Radio

My Biggest Lessons with Chris Meade

Michelle Razavi

David Meltzer

Seth Godin

Todd McCullough

Elizabeth Beisel

Caroline Burckle

Hunter McIntyre

Michael Chernow

Val Geisler

Ezra Firestone

Josh Evans

Nick Guillen

Jake Kelfer

Brendan Hansen

Caleb Campbell

OwlTail

Niki Elliot

Michelle and Nikki started Elavi to fulfil their own need for  Functional, shelf-stable snacks designed to go with you anywhere and help with cognitive focus, balanced mood, athletic recovery, and overall vitality in a delicious, convenient way.4:00 Starting by bootstrapping, which is amazingly hard to5:20 Balancing full time focus form one co-founder without both having to deplete their safety nets and the importance of having a co-founder. Making contribution of both sweat equity and capital equity and managing the dynamics.9:30 Starting their retail strategy local to keep acquisition costs down, and find out what their sales and follow up strategy looks like.12:00 What types of sales collateral do you need? What unexpected customers did you get.15:00 Working with distributors to work into big box retail18:00 Hard lessons learned including shipping LTL truck loads to residential SF addresses, and working with retailers.20:00 Discussing DTC or retail sales strategy and creative marketing strategies to connect with customers.Sign up for Chris' weekly newsletter Cross Commerce here, and connect with him on Twitter and Linkedin. Chris Meade is the co-founder &amp; CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.

Michelle and Nikki started Elavi to fulfil their own need for  Functional, shelf-stable snacks designed to go with you anywhere and help with cognitive focus, balanced mood, athletic recovery, and overall vitality in a delicious, convenient way.4:00 Starting by bootstrapping, which is amazingly hard to5:20 Balancing full time focus form one co-founder without both having to deplete their safety nets and the importance of having a co-founder. Making contribution of both sweat equity and capital equity and managing the dynamics.9:30 Starting their retail strategy local to keep acquisition costs down, and find out what their sales and follow up strategy looks like.12:00 What types of sales collateral do you need? What unexpected customers did you get.15:00 Working with distributors to work into big box retail18:00 Hard lessons learned including shipping LTL truck loads to residential SF addresses, and working with retailers.20:00 Discussing DTC or retail sales strategy and creative marketing strategies to connect with customers.Sign up for Chris' weekly newsletter <a href="https://chrismeade.beehiiv.com/subscribe" rel="noopener noreferrer nofollow" target="_blank">Cross Commerce</a> here, and connect with him on <a href="https://twitter.com/chrismeadej" rel="noopener noreferrer nofollow" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/in/cjmeade/" rel="noopener noreferrer nofollow" target="_blank">Linkedin</a>. Chris Meade is the co-founder &amp; CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.

An LTL Showed up to their SF Residence! Nikki Elliot and Michelle Razavi cofounders of Evali

There’s no one way to play any game, athletes know this, but it applies to business as well. Today, we sit down with Nikki and Michelle, the co-founders of Elavi. They’re in the process of building a better for you protein bar and superfood spreads; and as two co-founders that compliment each other’s style of play well, they’ve gotten resourceful and creative building their business. This is episode 180 with the Founders of Elavi. Today’s episode is a special one, it was recorded live at our Away Game in LA a little over a month ago.  If you’re interested in joining in live recordings, being able to ask our guests questions in real time, go check out our Forever Athlete Discord community. There you’ll have exclusive access to everyone you hear from on the show, be able interact with other listeners just like you, and stay in the know of upcoming events in your city. You can learn more over on our website www.forever-athlete.com now let’s dive into it. Connect with Elavi here: www.elavi.co--- Send in a voice message: https://podcasters.spotify.com/pod/show/cory-camp/message

There’s no one way to play any game, athletes know this, but it applies to business as well. Today, we sit down with Nikki and Michelle, the co-founders of Elavi. They’re in the process of building a better for you protein bar and superfood spreads; and as two co-founders that compliment each other’s style of play well, they’ve gotten resourceful and creative building their business. This is episode 180 with the Founders of Elavi. Today’s episode is a special one, it was recorded live at our Away Game in LA a little over a month ago.  If you’re interested in joining in live recordings, being able to ask our guests questions in real time, go check out our Forever Athlete Discord community. There you’ll have exclusive access to everyone you hear from on the show, be able interact with other listeners just like you, and stay in the know of upcoming events in your city. You can learn more over on our website <a href="http://www.forever-athlete.com/" rel="nofollow" target="_blank">www.forever-athlete.com</a> now let’s dive into it. Connect with Elavi here: <a href="https://www.elavi.co" rel="nofollow" target="_blank">www.elavi.co</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/cory-camp/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/cory-camp/message</a>

Building from Scratch, Getting Creative When Building a Business with Nikki Elliot and Michelle Razavi, Co-Founders of Elavi Ep 180