Sarah Franzen's guest appearances

Sarah Franzen

Bombshell Business Podcast with Amber Hurdle

Unlocked by Matt Landau

The SEO Growth Podcast

the no BS short-term rental podcast

Julie Brinkman

Carole Lynn Sharoff

Brooke Pfautz

Julie George

Simon Lehmann

Wes Melton

Michelle Williams

Mark Simpson

Matt Landau

Steve Milo

Koryn Okey

Mike Harrington

Damian Sheridan

Carl Shepherd

Heather Bayer

OwlTail

Twenty-five is kinda a big deal and we couldn't be happier to share this episode with the one and only Sarah Franzen!The Director of Revenue Management &amp; Analytics at Natural Retreats shares her journey into her current role and talks with us about the intricacies that make our industry so much more fun than the hotel space.The inaugural VRM Intel Vacation Rental Revenue Manager of the Year award winner is humble, yet more than deserving, and attributes success in this space to a willingness to fail and most importantly own it!This is a great conversation without any crystal ball upcoming travel predictions because rev management is a science, not a guessing game.  The No BS Short Term Rental Podcast brings the right people to the table at the right time giving their audience an inside view and real take on the industry like no other. Learn more about your ad choices. Visit megaphone.fm/adchoices

Twenty-five is kinda a big deal and we couldn't be happier to share this episode with the one and only Sarah Franzen!The Director of Revenue Management &amp; Analytics at Natural Retreats shares her journey into her current role and talks with us about the intricacies that make our industry so much more fun than the hotel space.The inaugural VRM Intel Vacation Rental Revenue Manager of the Year award winner is humble, yet more than deserving, and attributes success in this space to a willingness to fail and most importantly own it!This is a great conversation without any crystal ball upcoming travel predictions because rev management is a science, not a guessing game.  The No BS Short Term Rental Podcast brings the right people to the table at the right time giving their audience an inside view and real take on the industry like no other. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

There's Harmony in the Numbers with featured guest Sarah Franzen

“My start in the vacation rental industry was six years ago. In my initial days, I wasn’t really introduced to reporting and other things. Soon enough, I started wondering where the system was and that’s when I realized that there wasn’t one...and it wasn’t my company’s fault, it’s just where the industry was at the time. Aside from knowing the term ‘revenue management’ there wasn’t a lot of knowledge behind it. So I got the freedom to figure out what that was.” Hello hello! Welcome back to another insight-filled episode of the Flying Cat Marketing interview series. This week, we’re joined by Sarah Franzen, director of revenue management at Natural Retreats.  Natural Retreats is a luxury vacation rental management company operating in some of America’s most iconic destinations, from Palm Springs, California to Sea Islands, South Carolina.Sarah started her career in the hospitality industry in the sales department of a hotel, and through that journey, she discovered a passion for revenue management. She moved from sales to revenue management and also jumped ship from the traditional hotel industry to the growing and innovative world of vacation rentals. In this episode, Sarah shares her thoughts on the evolution of revenue management tools in the vacation rental space over the years, the advancements of technology in the short-term industry, and more. She also touches upon the importance of tech stacks to property owners and the differing levels of buy-in across the industry. Some owners take an active interest in the tech being used to get their properties featured whereas others aren’t as curious and focus only on revenue generation. Sarah talks about catering both these types of audiences.This episode is an eye-opener for those interested in learning more about revenue management in the vacation rental industry. We got a lot of takeaways from it and are excited to share the full episode right here!In this episode we talk about:Sarah’s journey in the hospitality sectorDeep understanding of revenue management in the vacation rental industryDeveloping a RMS from scratchAdvancements in tech for revenue &amp; data management How tech impacts property ownersKey people reshaping the industry Timestamps 00:18 - Introduction to Sarah Franzen00:38 - Sarah’s journey in the hospitality industry 03:00 - Expectations vs reality 05:43 - Understanding revenue management in vacation rental industry08:00 - Building a revenue management system from scratch  14:05 - Sarah’s view on upcoming tech in revenue &amp; data management 20:13 - Challenges along the way in the tech space 22:58 - The impact of tech stacks on property owners    25:30 - How she leverages tech at Natural Retreats 26:55 - If Sarah would ever switch her RMS30:20 - Biggest thought leaders in the vacation rental industry You can connect with Sarah Franzen through her LinkedIn. You can also connect with her on s.franzen@naturalretreats.com While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (

“My start in the vacation rental industry was six years ago. In my initial days, I wasn’t really introduced to reporting and other things. Soon enough, I started wondering where the system was and that’s when I realized that there wasn’t one...and it wasn’t my company’s fault, it’s just where the industry was at the time. Aside from knowing the term ‘revenue management’ there wasn’t a lot of knowledge behind it. So I got the freedom to figure out what that was.” Hello hello! Welcome back to another insight-filled episode of the Flying Cat Marketing interview series. This week, we’re joined by Sarah Franzen, director of revenue management at <a href="https://www.naturalretreats.com/us" rel="nofollow" target="_blank">Natural Retreats</a>. <a href="https://www.naturalretreats.com/us" rel="nofollow" target="_blank">Natural Retreats</a> is a luxury vacation rental management company operating in some of America’s most iconic destinations, from Palm Springs, California to Sea Islands, South Carolina.Sarah started her career in the hospitality industry in the sales department of a hotel, and through that journey, she discovered a passion for revenue management.  She moved from sales to revenue management and also jumped ship from the traditional hotel industry to the growing and innovative world of vacation rentals.  In this episode, Sarah shares her thoughts on the evolution of revenue management tools in the vacation rental space over the years, the advancements of technology in the short-term industry, and more.  She also touches upon the importance of tech stacks to property owners and the differing levels of buy-in across the industry. Some owners take an active interest in the tech being used to get their properties featured whereas others aren’t as curious and focus only on revenue generation. Sarah talks about catering both these types of audiences. This episode is an eye-opener for those interested in learning more about revenue management in the vacation rental industry.  We got a lot of takeaways from it and are excited to share the full episode right here! In this episode we talk about:<ul><li>Sarah’s journey in the hospitality sector</li><li>Deep understanding of revenue management in the vacation rental industry</li><li>Developing a RMS from scratch</li><li>Advancements in tech for revenue &amp; data management </li><li>How tech impacts property owners</li><li>Key people reshaping the industry </li></ul> Timestamps 00:18 - Introduction to Sarah Franzen00:38 - Sarah’s journey in the hospitality industry 03:00 - Expectations vs reality 05:43 - Understanding revenue management in vacation rental industry08:00 - Building a revenue management system from scratch   14:05 - Sarah’s view on upcoming tech in revenue &amp; data management 20:13 - Challenges along the way in the tech space 22:58 - The impact of tech stacks on property owners    25:30 - How she leverages tech at Natural Retreats 26:55 - If Sarah would ever switch her RMS30:20 - Biggest thought leaders in the vacation rental industry You can connect with Sarah Franzen through her <a href="https://www.linkedin.com/in/sarahfranzen/#" rel="nofollow" target="_blank">LinkedIn</a>. You can also connect with her on <a href="mailto:s.franzen@naturalretreats.com">s.franzen@naturalretreats.com</a> While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – <a href="https://www.youtube.com/channel/UC6xLKdx1_YrBSsfXfMTt07g" rel="nofollow" target="_blank">YouTube</a>Audio – Flying Cat Marketing Podcast (<a href="https://open.spotify.com/show/7dCyOzFGosoNYJhbDOvfQd" rel="nofollow" target="_blank">Spotify</a>) (<a href="https://podcasts.apple.com/us/podc&lt;/truncato-artificial-root&gt;" rel="nofollow" target="_blank"></a>

#55 Then & Now: RMS in Vacation Rentals with Sarah Franzen

In this episode, Sarah Franzen of Natural Retreats gives us deep insight into the world of revenue management.  This is a practice that includes much more than just dynamic pricing and it should be part of every successful vacation rental business. Please visit our sponsors, which made this episode possible: PointCentral, the leader in business grade smart property solutions designed for rental properties.  PointCentral's technology helps vacation rental managers increase property safety, reduce operational costs and improve guest satisfaction. https://www.pointcentral.com/vrmb/ With over 1M Property Owners, Thousands of Property Managers, Hundreds of Software Partners and counting, RentalGuardian is one of the most complete and trusted travel and damage protection platforms in the industry. https://rentalguardian.com/ AirDNA is the vacation rental industry’s leading provider of data and analytics. By tracking the daily performance of over 10 million listings on Airbnb and Vrbo, AirDNA delivers powerful insights to help hosts, managers, and investors thrive in their vacation rental markets. https://www.airdna.co Other links and people mentioned in this episode: Natural Retreats: https://www.naturalretreats.com/us Franzen Music: https://www.facebook.com/franzenmusic/?ref=py_c Key Data: https://keydatadashboard.com PriceLabs: https://hello.pricelabs.co Rented: https://www.rented.com

In this episode, Sarah Franzen of Natural Retreats gives us deep insight into the world of revenue management.  This is a practice that includes much more than just dynamic pricing and it should be part of every successful vacation rental business. Please visit our sponsors, which made this episode possible: PointCentral, the leader in business grade smart property solutions designed for rental properties.  PointCentral's technology helps vacation rental managers increase property safety, reduce operational costs and improve guest satisfaction. <a href="https://www.pointcentral.com/vrmb/" rel="noopener nofollow" target="_blank">https://www.pointcentral.com/vrmb/</a> With over 1M Property Owners, Thousands of Property Managers, Hundreds of Software Partners and counting, RentalGuardian is one of the most complete and trusted travel and damage protection platforms in the industry. <a href="https://rentalguardian.com/" rel="noopener nofollow" target="_blank">https://rentalguardian.com/</a> AirDNA is the vacation rental industry’s leading provider of data and analytics. By tracking the daily performance of over 10 million listings on Airbnb and Vrbo, AirDNA delivers powerful insights to help hosts, managers, and investors thrive in their vacation rental markets. <a href="https://www.airdna.co" rel="noopener nofollow" target="_blank">https://www.airdna.co</a> Other links and people mentioned in this episode: Natural Retreats: <a href="https://www.naturalretreats.com/us" rel="noopener nofollow" target="_blank">https://www.naturalretreats.com/us</a> Franzen Music: <a href="https://www.facebook.com/franzenmusic/?ref=py_c" rel="noopener nofollow" target="_blank">https://www.facebook.com/franzenmusic/?ref=py_c</a> Key Data: <a href="https://keydatadashboard.com" rel="noopener nofollow" target="_blank">https://keydatadashboard.com</a> PriceLabs: <a href="https://hello.pricelabs.co" rel="noopener nofollow" target="_blank">https://hello.pricelabs.co</a> Rented: <a href="https://www.rented.com" rel="noopener nofollow" target="_blank">https://www.rented.com</a>

EP74: Sarah Franzen of Natural Retreats