Lydia Fayal's guest appearances

Lydia Fayal

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Paul Kortman

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OwlTail

Lydia Fayal is an expert on streamlining on-line business strategies. She has a unique background for marketing. She first attended Penn Law and Wharton before starting her own business. She then founded a venture-backed edtech startup and became an expert marketer at both B2C and B2B startups. She s currently at OneSignal, a SaaS company that powers customer engagement for over half a million developers. Topics Covered During Podcast  Converting customers is on the initial visit is increasingly difficult. Marketers rely on all types of technology to encourage visitors to return. How has this evolve and where do you think it is going? Only 2% of traffic converts in an initial visit. To convert the other 98% you have three options: retargeting ads, remarketing emails, and web push notifications. Website visitors who are remarketed are 70% more likely to convert. Retargeted ads can surprise customers and create a creepy experience. This, combined with ad blockers, make retargeting less effective when it comes to driving reengagement. Web browser companies are further complicating the matter. Earlier this year, Google added a built-in ad blocker to the latest update of Chrome, automatically blocking ads on pages that are particularly distracting. Last month, Apple added Intelligent Tracking Prevention (ITP 2) to the newest version of Safari (the majority of US traffic is on Safari). This means that when a visitor abandons their cart, you can t rely on retargeted ads on other websites to get them back.  Questions During Podcast  How long have you been marketing mobile products? What does OneSignal do? How has the push notification evolved? What is the psychology of the push notification? Do you have statistics on how well mobile reengagement works? How often do you have to make changes to your solution as new versions of operating systems and browsers are released? How does an Alexa push notification work? What are your thoughts on ad blockers? If you had to pick one retargeting method, what would you pick and why? What do you think is the biggest challenge is for traffic generation marketers? Out of your 500,000 developers, how many segments do you use to target them? What is the best buyer persona you have ever seen? Do you look at social media profiles to target your personas? Do you have a story of how you obtained a branded case study that you previously thought was impossible? Who or what do you listen to or read to get inspiration? If you didn t have any responsibilities at home or work next week what would you do with your time? Closing thoughts?  Links and Mentions  OneSignal Lee Monroe Masters of Scale podcast How I Built This podcast Lauren Vaccarello Brand Thinking and Other Noble Pursuits – Debbie Millman James Altucher podcast  Contact Lydia  LinkedIn: https://www.linkedin.com/in/lydiafayal/  The post Evolution of Push Notifications – Lydia Fayal appeared first on Scott King.

<p><a href="https://thescottking.com/wp-content/uploads/2019/01/LydiaFayalsocial.001.png" rel="nofollow" target="_blank"></a>Lydia Fayal is an expert on streamlining on-line business strategies. She has a unique background for marketing. She first attended Penn Law and Wharton before starting her own business. She then founded a venture-backed edtech startup and became an expert marketer at both B2C and B2B startups. She s currently at OneSignal, a SaaS company that powers customer engagement for over half a million developers.</p> <h2>Topics Covered During Podcast</h2> <blockquote> <h4>Converting customers is on the initial visit is increasingly difficult. Marketers rely on all types of technology to encourage visitors to return. How has this evolve and where do you think it is going?</h4> <h4>Only 2% of traffic converts in an initial visit. To convert the other 98% you have three options: retargeting ads, remarketing emails, and web push notifications.</h4> <h4>Website visitors who are remarketed are 70% more likely to convert.</h4> <h4>Retargeted ads can surprise customers and create a creepy experience. This, combined with ad blockers, make retargeting less effective when it comes to driving reengagement.</h4> <h4>Web browser companies are further complicating the matter. Earlier this year, Google added a built-in ad blocker to the latest update of Chrome, automatically blocking ads on pages that are particularly distracting.</h4> <h4>Last month, Apple added Intelligent Tracking Prevention (ITP 2) to the newest version of Safari (the majority of US traffic is on Safari). This means that when a visitor abandons their cart, you can t rely on retargeted ads on other websites to get them back.</h4> </blockquote> <h2>Questions During Podcast</h2> <ul> <li>How long have you been marketing mobile products?</li> <li>What does OneSignal do?</li> <li>How has the push notification evolved?</li> <li>What is the psychology of the push notification?</li> <li>Do you have statistics on how well mobile reengagement works?</li> <li>How often do you have to make changes to your solution as new versions of operating systems and browsers are released?</li> <li>How does an Alexa push notification work?</li> <li>What are your thoughts on ad blockers?</li> <li>If you had to pick one retargeting method, what would you pick and why?</li> <li>What do you think is the biggest challenge is for traffic generation marketers?</li> <li>Out of your 500,000 developers, how many segments do you use to target them?</li> <li>What is the best buyer persona you have ever seen?</li> <li>Do you look at social media profiles to target your personas?</li> <li>Do you have a story of how you obtained a branded case study that you previously thought was impossible?</li> <li>Who or what do you listen to or read to get inspiration?</li> <li>If you didn t have any responsibilities at home or work next week what would you do with your time?</li> <li>Closing thoughts?</li> </ul> <h2>Links and Mentions</h2> <ul> <li><a href="https://onesignal.com/" rel="nofollow" target="_blank">OneSignal</a></li> <li><a href="https://twitter.com/leemunroe" rel="nofollow" target="_blank">Lee Monroe</a></li> <li><a href="https://mastersofscale.com/" rel="nofollow" target="_blank">Masters of Scale</a> podcast</li> <li><a href="https://www.npr.org/podcasts/510313/how-i-built-this" rel="nofollow" target="_blank">How I Built This</a> podcast</li> <li><a href="https://www.linkedin.com/in/laurenvaccarello/" rel="nofollow" target="_blank">Lauren Vaccarello</a></li> <li><a href="https://www.amazon.com/Brand-Thinking-Other-Noble-Pursuits/dp/162153247X" rel="nofollow" target="_blank">Brand Thinking and Other Noble Pursuits</a> – Debbie Millman</li> <li><a href="https://jamesaltucher.com/podcasts/" rel="nofollow" target="_blank">James Altucher</a> podcast</li> </ul> <h2>Contact Lydia</h2> <ul> <li>LinkedIn: <a href="https://www.linkedin.com/in/lydiafayal/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lydiafayal/</a></li> </ul> <p>The post <a href="https://thescottking.com/podcast/cmo/evolution-push-notifications-lydia-fayal/" rel="nofollow" target="_blank">Evolution of Push Notifications – Lydia Fayal</a> appeared first on <a href="https://thescottking.com" rel="nofollow" target="_blank">Scott King</a>.</p>

Evolution of Push Notifications – Lydia Fayal

Here’s some of the features of the website www.Admitsee.com Provides a “big brother or sister” at dream school. See application files of accepted students.  You can compare your own test scores, for example, to accepted students at different colleges.   Browsing is free. College students get paid for posting their profile and sharing. Great way to see what a student body really looks like. Can sign up to have a college student mentor.  College students can review essays, give advice, and help guide prospective students. Essays are EXTREMELY important!   “Over the past ten years the (college) process has become that much more complicated,” explains Fayal, “But the offerings and resources haven’t improved.” This provides a way for high school students to connect to college students at their dream school.Building RelationshipsAfter you view profiles, you can begin a mentor/mentee relationship with actual college students. High school students get to remain anonymous and so do college students to make sure personal information is protected.“It is students helping students,” says Fayal.Once admitted, you can switch your profile to the “admit” side and get paid $10 up front, $2 each time your profile is viewed, and $7 for each person you answer questions to in a week. “It is usually less than an hour of responding to quick questions,” notes Fayal. There is an additional $20 fee for essay submissions by the high school student and then mentors provide notes back.Focusing on Admissions“Right now we have 890 different 4 year universities on the site,” states Fayal. Free access to the site is available to public and charter high school students through their guidance counselor.This is a great way to see who was actually accepted into a particular college so high school students can custom tailor their application to meet that school’s needs. By connecting with a mentor, information about scholarships also becomes available as is guidance through that process.$1,000 is given away each month to a new user on the web site. There are other give aways going on as well including Apple watches and iPads. “We are trying to give a lot of stuff away right now,” jokes Fayal.26% of high achieving students hire a private consultant according to the Independent Consultant Association. A high-achieving student is defined as scoring at or above 70th percentile on standardized tests. The average price of private consultant is over $4,000. This site provides a peer to peer alternative that is affordable for students that can’t afford a consultant or in addition to those that can.44% of students in the user base applied to 7 or more colleges. Fayal recommends to apply to at least: 3 reach schools. 3 target schools that you think are just right for you. 1 or 2 safety schools. Students coming from private high schools are significantly applying to more colleges. Fayal suggests, “If financial aide is a big concern for you, then it does help to apply to more schools because you can leverage a financial aide package you get from one school with another school.” You can also ask for waivers of application fees in order to apply to more schools.LINKS AND RESOURCES: admitsee.com Lydia@admisee.com Live chat is also available on the web site. THANKS FOR JOINING US!We are starting a new video series called, “The Scholarship Guide for Busy Parents.” It is going to be 4 videos that are 12 minutes or less complete with cheat sheets and other resources to help you find and win scholarships. If you are interested in learning more about scholarships please visit:tamingthehighcostofcollege.com/scholarshipsWe’d like to extend an invitation to our listeners to share their feedback and questions. Our website offers a couple of ways for you to share your questions with us, and we’d love to hear from you.Contact Us to submit a question to our email Leave us a voicemail message on the computer! (We use questions for future shows because it’s likely other people have the same question.)If you find our podcasts helpful, please share us on social media and tell your friends.The bottom line is that we care what you think and want to help you out, so we’d appreciate you reviewing us on iTunes or on Stitcher. And even better, receive automatic updates by subscribing to the show on iTunes or Stitcher.Brad is not affiliated with Admitsee.com.The post THCC63 – Understanding the Admissions Process Interview with Lydia Fayal, Co-founder of www.Admitsee.com appeared first on Taming The High Cost of College.

<p></p><p>Here’s some of the features of the website <a href="http://www.Admitsee.com" rel="nofollow" target="_blank"><strong>www.Admitsee.com</strong></a></p><ul> <li>Provides a “big brother or sister” at dream school.</li> <li>See application files of accepted students. <ul> <li>You can compare your own test scores, for example, to accepted students at different colleges.</li> </ul> </li> <li>Browsing is free.</li> <li>College students get paid for posting their profile and sharing.</li> <li>Great way to see what a student body really looks like.</li> <li>Can sign up to have a college student mentor. <ul> <li>College students can review essays, give advice, and help guide prospective students. <strong>Essays are EXTREMELY important!</strong></li> </ul> </li> </ul><p>“Over the past ten years the (college) process has become that much more complicated,” explains Fayal, “But the offerings and resources haven’t improved.” This provides a way for high school students to connect to college students at their dream school.</p><h3>Building Relationships</h3><p>After you view profiles, you can begin a mentor/mentee relationship with actual college students. High school students get to remain anonymous and so do college students to make sure personal information is protected.</p><p><strong>“It is students helping students,” says Fayal.</strong></p><p>Once admitted, you can switch your profile to the “admit” side and get paid $10 up front, $2 each time your profile is viewed, and $7 for each person you answer questions to in a week. “It is usually less than an hour of responding to quick questions,” notes Fayal. There is an additional $20 fee for essay submissions by the high school student and then mentors provide notes back.</p><h3>Focusing on Admissions</h3><p><strong>“Right now we have 890 different 4 year universities on the site,” states Fayal.</strong> Free access to the site is available to public and charter high school students through their guidance counselor.</p><p>This is a great way to see who was actually accepted into a particular college so high school students can custom tailor their application to meet that school’s needs. By connecting with a mentor, information about scholarships also becomes available as is guidance through that process.</p><p>$1,000 is given away each month to a new user on the web site. There are other give aways going on as well including Apple watches and iPads. “We are trying to give a lot of stuff away right now,” jokes Fayal.</p><p>26% of high achieving students hire a private consultant according to the Independent Consultant Association. A high-achieving student is defined as scoring at or above 70th percentile on standardized tests. The average price of private consultant is over $4,000. <strong>This site provides a peer to peer alternative that is affordable for students that can’t afford a consultant or in addition to those that can.</strong></p><p>44% of students in the user base applied to 7 or more colleges. Fayal recommends to apply to at least:</p><ul> <li>3 reach schools.</li> <li>3 target schools that you think are just right for you.</li> <li>1 or 2 safety schools.</li> </ul><p>Students coming from private high schools are significantly applying to more colleges. Fayal suggests, <strong>“If financial aide is a big concern for you, then it does help to apply to more schools because you can leverage a financial aide package you get from one school with another school.” You can also ask for waivers of application fees in order to apply to more schools.</strong></p><h3>LINKS AND RESOURCES:</h3><ul> <li><a href="http://www.admitsee.com" rel="nofollow" target="_blank">admitsee.com</a></li> <li><a href="mailto:Lydia@admisee.com">Lydia@admisee.com</a></li> <li>Live chat is also available on the web site.</li> </ul><h3>THANKS FOR JOINING US!</h3><p><strong>We are starting a new video series called, “The Scholarship Guide for Busy Parents.” It is going to be 4 videos that are 12 minutes or less complete with cheat sheets and other resources to help you find and win scholarships</strong>. If you are interested in learning more about scholarships please visit:</p><p><a href="https://www.tamingthehighcostofcollege.com/scholarships" rel="nofollow" target="_blank">tamingthehighcostofcollege.com/scholarships</a></p><p>We’d like to extend an invitation to our listeners to share their feedback and questions. Our website offers a couple of ways for you to share your questions with us, and we’d love to hear from you.</p><p><a href="/contact-us" rel="nofollow" target="_blank">Contact Us</a> to submit a question to our email<br/> Leave us a <a href="#" rel="nofollow" target="_blank">voicemail message</a> on the computer! (We use questions for future shows because it’s likely other people have the same question.)</p><p>If you find our podcasts helpful, please share us on social media and tell your friends.</p><p>The bottom line is that we care what you think and want to help you out, so we’d appreciate you reviewing us on <a href="https://itunes.apple.com/us/podcast/taming-high-cost-college!/id710604880" rel="nofollow" target="_blank">iTunes</a> or on <a href="http://app.stitcher.com/browse/feed/39853/details" rel="nofollow" target="_blank">Stitcher</a>. And even better, receive automatic updates by subscribing to the show on <a href="https://itunes.apple.com/ph/podcast/taming-high-cost-college!/id710604880?mt=2" rel="nofollow" target="_blank">iTunes</a> or <a href="http://app.stitcher.com/browse/feed/39853/details" rel="nofollow" target="_blank">Stitcher</a>.</p><p><strong>Brad is not affiliated with <a href="http://Admitsee.com" rel="nofollow" target="_blank">Admitsee.com</a>.</strong></p><p><a href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.tamingthehighcostofcollege.com%2Funderstanding-the-admissions-process%2F&amp;title=THCC63%20%E2%80%93%20Understanding%20the%20Admissions%20Process%20Interview%20with%20Lydia%20Fayal%2C%20Co-founder%20of%20www.Admitsee.com" rel="nofollow" target="_blank"></a></p><p>The post <a href="https://www.tamingthehighcostofcollege.com/understanding-the-admissions-process/" rel="nofollow" target="_blank">THCC63 – Understanding the Admissions Process Interview with Lydia Fayal, Co-founder of www.Admitsee.com</a> appeared first on <a href="https://www.tamingthehighcostofcollege.com" rel="nofollow" target="_blank">Taming The High Cost of College</a>.</p>

THCC63 – Understanding the Admissions Process Interview with Lydia Fayal, Co-founder of www.Admitsee.com