Christi McNeill's guest appearances

Christi McNeill

Inside Social Media: Small Business Social Media Strategies for Today’s Entrepreneur

All the Social Ladies

Natanya Anderson

Katrina Craigwell

Tressie Lieberman

Dorie Clark

Sallie Krawcheck

Chris Ducker

Michael Hyatt

Gary Vaynerchuk

Kelly Cook

Ann Handley

Jessica Williams

Sarah Evans

Chris Brogan

Amy Porterfield

Jordan Salcito

OwlTail

Christi McNeill serves as the Social Media and Digital Strategy Manager for Patrón Spirits Company, the world’s no. 1 premium tequila. In addition to her online communications and marketing duties, Christi works as a “voice” behind the Patrón Twitter, Instagram, and Facebook accounts (@Patron). Previously, Christi managed social media communications for Southwest Airlines and was a key developer of the Social Business model and roadmap for airline. She intimately understands the reach of the media and has been the author of several successful story placements creating positive buzz for the brands she’s worked for. She’s been featured in the New York Times, mashable.com, and USA Today as a communicator that “gets it.” Christi was recently named as a Social Media MVP by PRNews. A Texas native, Christi holds a Bachelor’s Degree in Journalism from Texas Christian University in Fort Worth.

Christi McNeill serves as the Social Media and Digital Strategy Manager for Patrón Spirits Company, the world’s no. 1 premium tequila. In addition to her online communications and marketing duties, Christi works as a “voice” behind the Patrón Twitter, Instagram, and Facebook accounts (@Patron). Previously, Christi managed social media communications for Southwest Airlines and was a key developer of the Social Business model and roadmap for airline. She intimately understands the reach of the media and has been the author of several successful story placements creating positive buzz for the brands she’s worked for. She’s been featured in the New York Times, <a href="http://mashable.com" rel="nofollow" target="_blank">mashable.com</a>, and USA Today as a communicator that “gets it.” Christi was recently named as a Social Media MVP by PRNews. A Texas native, Christi holds a Bachelor’s Degree in Journalism from Texas Christian University in Fort Worth.

Show #42 - Christi McNeill

Christi McNeill Christi McNeill, Southwest Airlines’ Social &amp; Emerging Media Specialist is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes With over 1.5M followers on Twitter and 3.8M fans on Facebook, Southwest is one of the largest and most strategic airlines when it comes to social media. They’re active on many different platforms, using social media to proactively listen to their customers and create engaging content that tells stories visually. Like other successful big brands, though, Southwest doesn’t spread themselves thin across every single platform.  Rather, they choose to “go deep” on the most relevant platforms to their consumers. In my chat with Christi, we discuss the Southwest Airlines social media strategy and how you can model it in your business, including:  Simplifying content creation for social media since small business owners tend not to have the resources to create the level of content big brands do The role that Southwest’s corporate blog plays in their social media efforts and why you may want to have a blog for your own business Christi offers her 3 tips that she’d give to a small business trying to grow their business using social media? And we talk about what Christi sees as the trends in social media over the next year and how they affect small business?  And we talk about a lot of other cool actionable things that you can take and immediately implement into your business. Right-click here to download the MP3 of this episode Links discussed during the interview  Southwest’s blog “Nuts About Southwest“ Follow Christi on Twitter: @ChristiMcNeill Follow Southwest on Twitter: @SouthwestAir Become a Fan:  Southwest on Facebook  –&gt; Thank Christi for sharing her insights by tweeting her here!  Inside Social Media iTunes Review + Rating Enjoying the podcast? If so, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it. Simply click here to leave a review and rating (Thanks very much!) Transcript Click here for a PDF transcript of this episode Until next time, keep rockin’. -Rick     The post ISM Episode 11: Christi McNeill, Southwest Airlines Social Media Strategy appeared first on Rick Mulready.

Christi McNeill Christi McNeill, Southwest Airlines’ Social &amp; Emerging Media Specialist is my guest this week on The Inside Social Media Podcast. <a href="https://itunes.apple.com/us/podcast/inside-social-media-podcast/id627489143" rel="noopener noreferrer nofollow" target="_blank">Click here to subscribe to the podcast on iTunes</a> With over 1.5M followers on Twitter and 3.8M fans on Facebook, Southwest is one of the largest and most strategic airlines when it comes to social media. They’re active on many different platforms, using social media to proactively listen to their customers and create engaging content that tells stories visually. Like other successful big brands, though, Southwest doesn’t spread themselves thin across every single platform.  Rather, they choose to “go deep” on the most relevant platforms to their consumers. <h2>In my chat with Christi, we discuss the Southwest Airlines social media strategy and how you can model it in your business, including:</h2> <ul> <li>Simplifying content creation for social media since small business owners tend not to have the resources to create the level of content big brands do</li> <li>The role that Southwest’s corporate blog plays in their social media efforts and why you may want to have a blog for your own business</li> <li>Christi offers her 3 tips that she’d give to a small business trying to grow their business using social media?</li> <li>And we talk about what Christi sees as the trends in social media over the next year and how they affect small business?</li> </ul> And we talk about a lot of other cool actionable things that you can take and immediately implement into your business. <a href="https://traffic.libsyn.com/rickmulready/ISM_Episode_11_Christi_McNeill.mp3" rel="noopener noreferrer nofollow" target="_blank">Right-click here to download the MP3 of this episode</a> <h2>Links discussed during the interview</h2> <ul> <li>Southwest’s blog “<a href="http://www.blogsouthwest.com/" rel="noopener noreferrer nofollow" target="_blank">Nuts About Southwest</a>“</li> <li>Follow Christi on Twitter: <a href="https://twitter.com/ChristiMcNeill" rel="noopener noreferrer nofollow" target="_blank">@ChristiMcNeill</a></li> <li>Follow Southwest on Twitter: <a href="https://twitter.com/SouthwestAir" rel="noopener noreferrer nofollow" target="_blank">@SouthwestAir</a></li> <li>Become a Fan:  <a href="https://www.facebook.com/Southwest" rel="noopener noreferrer nofollow" target="_blank">Southwest on Facebook</a></li> </ul> –&gt; Thank Christi for sharing her insights by <a href="http://clicktotweet.com/4ljcJ" rel="noopener noreferrer nofollow" target="_blank">tweeting her here</a>!<a href="http://clicktotweet.com/f6c33" rel="noopener noreferrer nofollow" target="_blank"> </a> <h2>Inside Social Media iTunes Review + Rating</h2> Enjoying the podcast? If so, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it. <a href="https://itunes.apple.com/us/podcast/inside-social-media-podcast/id627489143" rel="noopener noreferrer nofollow" target="_blank">Simply click here to leave a review and rating</a> (Thanks very much!) <h2>Transcript</h2> <a href="https://s3.amazonaws.com/RickMulready.com/ISM_Episode_11_Christi_McNeill+Transcript.pdf" rel="noopener noreferrer nofollow" target="_blank">Click here for a PDF transcript of this episode</a> Until next time, keep rockin’. -Rick The post <a href="https://rickmulready.com/southwest-airlines-social-media/" rel="nofollow" target="_blank">ISM Episode 11: Christi McNeill, Southwest Airlines Social Media Strategy</a> appeared first on <a href="https://rickmulready.com" rel="nofollow" target="_blank">Rick Mulready</a>.

ISM Episode 11: Christi McNeill, Southwest Airlines Social Media Strategy