Nail Humor's guest appearances

Nail Humor

Apptivate: App Marketing Explained

Eric Stein

Michael Jessen

Jim Calhoun

Ariel Cohen

Brian Krebs

Gessica Bicego

Josh Brooks

Daniel Lopez

Stephen Siegel

David Llewellyn

Moshi Blum

Matthew Sadofsky

Jon Lau

Rebecca Nackson

Lomit Patel

OwlTail

Arthur Cordier-Lassalle

Arthur Cordier-Lassalle is the Creative Lead at Voodoo, a mobile gaming studio specializing in hyper-casual games. Previous to Voodoo, Arthur was a UI/Motion designer for Emissive. He is based in Paris.Questions Arthur Cordier-Lassalle Answered in this Episode:What does your day-to-day look like creating ads for Voodoo? How big is your team?What is the underlying theme that drives your creative approach?What’s weird is relative. Talk to me about how you arrive at these creative concepts.What was a successful ad you had achieving humor?What’s the life expectancy for a successful creative ad, like the one you described?When you’re iterating, how are the concepts that you’re focusing on?What has you excited about the future of creatives within Voodoo?Timestamp:1:29 A little about Voodoo3:08 Arthur’s background5:57 Creating ads for Voodoo games7:53 Balancing what works with the unusual9:33 Why “shock” isn’t a great strategy10:02 How humor can work17:25 Shelf life of creatives18:04 Identifying what to iterate on19:00 What’s to comeQuotes:(7:53-8:15) “What we like to do is first, keeping the balance between what we know is performing well and what new stuff we can do. My shtick with this is trying to find a daring creative, something that is going to stop the user in his track and have a moment of ‘What the fuck am I looking at?’”(15:55-16:07) “We kind of have a saying that is ‘we don’t know what works, so we just test.’ We don’t have anybody that says, ‘Okay, this is not going to work, don’t do it.’ We ultimately just rely on data.”Mentioned in this Episode:Arthur Cordier-Lassalle’s LinkedInVoodooDraw Climber

<p>Arthur Cordier-Lassalle is the Creative Lead at Voodoo, a mobile gaming studio specializing in hyper-casual games. Previous to Voodoo, Arthur was a UI/Motion designer for Emissive. He is based in Paris.</p><h2>Questions Arthur Cordier-Lassalle Answered in this Episode:</h2><ul><li>What does your day-to-day look like creating ads for Voodoo? How big is your team?</li><li>What is the underlying theme that drives your creative approach?</li><li>What’s weird is relative. Talk to me about how you arrive at these creative concepts.</li><li>What was a successful ad you had achieving humor?</li><li>What’s the life expectancy for a successful creative ad, like the one you described?</li><li>When you’re iterating, how are the concepts that you’re focusing on?</li><li>What has you excited about the future of creatives within Voodoo?</li></ul><h2>Timestamp:</h2><ul><li>1:29 A little about Voodoo</li><li>3:08 Arthur’s background</li><li>5:57 Creating ads for Voodoo games</li><li>7:53 Balancing what works with the unusual</li><li>9:33 Why “shock” isn’t a great strategy</li><li>10:02 How humor can work</li><li>17:25 Shelf life of creatives</li><li>18:04 Identifying what to iterate on</li><li>19:00 What’s to come</li></ul><h2>Quotes:</h2><p>(7:53-8:15) “What we like to do is first, keeping the balance between what we know is performing well and what new stuff we can do. My shtick with this is trying to find a daring creative, something that is going to stop the user in his track and have a moment of ‘What the fuck am I looking at?’”</p><p>(15:55-16:07) “We kind of have a saying that is ‘we don’t know what works, so we just test.’ We don’t have anybody that says, ‘Okay, this is not going to work, don’t do it.’ We ultimately just rely on data.”</p><h2>Mentioned in this Episode:</h2><ul><li><a href="https://www.linkedin.com/in/artcl/" rel="nofollow" target="_blank">Arthur Cordier-Lassalle’s LinkedIn</a></li><li><a href="https://www.voodoo.io" rel="nofollow" target="_blank">Voodoo</a></li><li><a href="https://play.google.com/store/apps/details?id=com.appadvisory.drawclimber&amp;hl=en_US&amp;gl=US" rel="nofollow" target="_blank">Draw Climber</a></li></ul>

How to Nail Humor in Your Mobile Ad Creatives - Arthur Cordier-Lassalle (Voodoo)