4 Podcast Episodes
Tech Channel “Fast Forwards” to New Business Models, Programs and Automation. Rod Baptie talks about enduring channel dynamics, the channel’s move to monthly occurring revenue, partner automation platforms, partner priorities in a post-pandemic worl
Tech Channel “Fast Forwards” to New Business Models, Programs and Automation. Rod Baptie talks about enduring channel dynamics, the channel’s move to monthly occurring revenue, partner automation platforms, partner priorities in a post-pandemic worl
For more than 30 years, Rod Baptie has been at the epicenter of all things channel in the high tech industry. His Baptie... Read more
12 May 2021
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2mins
Rod Baptie: How Customers are Driving Channel Transformation
Rod Baptie: How Customers are Driving Channel Transformation
Channel transformation insights from the founder of channel Focus CJ5. This episode features Rod Baptie, the founder of ... Read more
31 Jan 2019
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39mins
Ep. 7: Rod Baptie – Channel Marketing Is Dead, Long Live The Channel
Ep. 7: Rod Baptie – Channel Marketing Is Dead, Long Live The Channel
Rod Baptie has been a channel marketing professional for longer than many of my colleagues have been alive. The great t... Read more
9 Aug 2018
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41mins
Episode 51: Baptie & Co.’s Rod Baptie on the Growing Influence of Non-IT Specialized Partners
Episode 51: Baptie & Co.’s Rod Baptie on the Growing Influence of Non-IT Specialized Partners
While professional services players such as accountants, lawyers, and marketing firms have operated on the IT channel’s ... Read more
18 Jul 2018
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23mins