Thomas Shields's guest appearances

Thomas Shields

UW Oshkosh Commencement Ceremonies

Thinking Outside The Vault

The Marketing Millennials

The Danny Miranda Podcast

Pickleball Fire Podcast

OwlTail

How did Thomas Shields go from writing a small pickleball newsletter with nothing more than a MailChimp account, a “shitty” website, and a few Facebook subscribers to creating a comprehensive sports channel where 50% of its partners are inbound advertisers?  By getting scrappy. Thomas talks with Daniel about the importance of just getting out there and doing it rather than worrying about your brand’s initial traction, how to grow a newsletter audience, and why content volume is more critical to your success than anything else. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. 0:00 Intro3:02 Getting Into Newsletters4:35 Growing an Audience10:38 Monetizing12:07 Cold Calling Brands13:06 Creating Content 17:02 Recycling Content19:09 Packaging Sponsorship21:17 A Hill to Die On28:30 Predicting What Posts Well Follow Thomas:Twitter: https://twitter.com/readmynewslettr Follow The Dink Pickleball: Twitter: https://twitter.com/PickleballInstagram: https://www.instagram.com/thedinkpb/Website: https://www.thedinkpickleball.com Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How did Thomas Shields go from writing a small pickleball newsletter with nothing more than a MailChimp account, a “shitty” website, and a few Facebook subscribers to creating a comprehensive sports channel where 50% of its partners are inbound advertisers?  By getting scrappy. Thomas talks with Daniel about the importance of just getting out there and doing it rather than worrying about your brand’s initial traction, how to grow a newsletter audience, and why content volume is more critical to your success than anything else. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? <a href="http://Retention.com" rel="nofollow" target="_blank">Retention.com</a> is their highest performing ROAS channel by far. Visit <a href="http://www.retention.com" rel="nofollow" target="_blank">Retention.com </a>to book a demo today. 0:00 Intro3:02 Getting Into Newsletters4:35 Growing an Audience10:38 Monetizing12:07 Cold Calling Brands13:06 Creating Content 17:02 Recycling Content19:09 Packaging Sponsorship21:17 A Hill to Die On28:30 Predicting What Posts Well Follow Thomas:Twitter: <a href="https://twitter.com/readmynewslettr" rel="nofollow" target="_blank">https://twitter.com/readmynewslettr</a> Follow The Dink Pickleball: Twitter: <a href="https://twitter.com/Pickleball" rel="nofollow" target="_blank">https://twitter.com/Pickleball</a>Instagram: <a href="https://www.instagram.com/thedinkpb/" rel="nofollow" target="_blank">https://www.instagram.com/thedinkpb/</a>Website: <a href="https://www.thedinkpickleball.com/" rel="nofollow" target="_blank">https://www.thedinkpickleball.com</a> Follow Daniel on Twitter <a href="https://www.twitter.com/Dmurr68" rel="nofollow" target="_blank">https://www.twitter.com/Dmurr68</a>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="nofollow" target="_blank">https://www.linkedin.com/in/daniel-murray-marketing</a> Sign up for The Marketing Millennials newsletter: <a href="http://www.workweek.com/brand/the-marketing-millenials" rel="nofollow" target="_blank">www.workweek.com/brand/the-marketing-millennials</a> Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:<a href="http://www.workweek.com/" rel="nofollow" target="_blank">www.workweek.com</a>

158 - Scrappy Marketing Tactics, with Thomas Shields

They say big changes are coming to the world of digital advertising. For some folks, it feels like the beginning of an earthquake, for others just tremors like we’ve felt so many times before. Whatever 2022 holds you can bet that the winners will be the marketers who leaned into the change. In this episode, we talk with CW Warwick the VP of Consumer Marketing and Thomas Shields the VP of Marketing Enablement at Kasasa about what changes to expect in 2022 and how to create positive momentum and growth for your community financial institution. In this episode we discuss: Four big changes that will affect how community financial institutions market in 2022. What first- and third-party cookie tracking really means. How to use social media without feeling totally dependent on it. The power of 1:1 messaging. Ways you can use text messaging and direct mail to connect in meaningful ways with consumers. Things you can do this week to upgrade your marketing game.  Check out the Kasasa Exchange Follow Kasasa on Twitter and LinkedIn Listen to all the episodes of Thinking Outside the Vault.

They say big changes are coming to the world of digital advertising. For some folks, it feels like the beginning of an earthquake, for others just tremors like we’ve felt so many times before. Whatever 2022 holds you can bet that the winners will be the marketers who leaned into the change. In this episode, we talk with CW Warwick the VP of Consumer Marketing and Thomas Shields the VP of Marketing Enablement at Kasasa about what changes to expect in 2022 and how to create positive momentum and growth for your community financial institution. In this episode we discuss: <ul><li>Four big changes that will affect how community financial institutions market in 2022.</li> <li>What first- and third-party cookie tracking really means.</li> <li>How to use social media without feeling totally dependent on it.</li> <li>The power of 1:1 messaging.</li> <li>Ways you can use text messaging and direct mail to connect in meaningful ways with consumers.</li> <li>Things you can do this week to upgrade your marketing game.</li> </ul> Check out the <a href="https://www.kasasa.com/exchange" rel="nofollow" target="_blank">Kasasa Exchange</a> Follow Kasasa on <a href="https://twitter.com/KasasaNews" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/kasasa/" rel="nofollow" target="_blank">LinkedIn</a> Listen to all the episodes of <a href="https://podcast.kasasa.com/" rel="nofollow" target="_blank">Thinking Outside the Vault</a>.

Marketing in 2022 with CW Warwick and Thomas Shields

Thomas Shields just started The Dink Pickleball website and newsletter in the Fall of 2020.  But he has experienced rapid growth as he started covering professional tournaments both with live blog coverage and the creation of tournament video highlights.  Thomas is focused on growing the game of Pickleball and is using social media to do it. 

Thomas Shields just started The Dink Pickleball website and newsletter in the Fall of 2020.  But he has experienced rapid growth as he started covering professional tournaments both with live blog coverage and the creation of tournament video highlights.  Thomas is focused on growing the game of Pickleball and is using social media to do it.