Francine Heywood's guest appearances

Francine Heywood

The SiteVisibility Internet Marketing Podcast

Hospitality Podcast Torres Consulting

Tim Ferriss

Neil Patel

Paul Kortman

Cliff Ravenscraft

Andrew Smith

Seth Godin

Chris Lee

Tom Schwab

Tim Fargo

Rob Walling

Andy White

Oli Gardner

Mark Lewis

Chip Conley

Viveka von Rosen

OwlTail

Ep 64. TORRES HOSPITALITY PODCAST INTERVIEW: Francine Heywood , OTA Insight, UK  If you are familiar with the format of the podcast, you will know that we focus on the person behind the role.  Francine started her career in IT, working her ranks up the tech industry. Then stopped 1 year for an MBA, which helped her turn into consulting.  From there to film producing, working at GuestRevu, and joining OTA Insight the day the pandemic emergency was declared.  In this conversation, Francine -who describes herself as "optimistic beyond belief" talks about:  Enjoying her role, where she does a bit of everything, managing South and East Europe areas, with the support of an amazing sales and tech team  How she enjoys to help hotels get used to tech, which are trying to do more with less.  In the current scenario, the comp set has changed. Apartments and vacation rental might have become part of your comp set now.  Part of the role includes training hotels, making them see how they can maximize ROI. Hotels might historically not be good on tech because they focus on people, not tech. Airlines focus on tech, hence the difference on how they treat customers.  Tech drives revenue, there is no doubt of that  Industry adapts and is resilient, and it will return bigger, better and more appreciated  And as always, a message for the young:  Hospitality is about scope, there are many areas in the industry! GO AND TRY!  There are schools doing a great job: Glion, Stenden, Bournemouth,... They all need to create that bridge between industry and educational institutions  As for finding an opportunity in a company such as OTA Insight, she highlights that all profiles fit. It´s about transferable skills, confidence, and helping them be the best they can be!!!  I hope you find it as insightful as I did.  You have all my previous episodes on the web:  https://torresconsulting.co.uk/en/home/ and on Youtube: ​https://www.youtube.com/channel/UCZo58jWfG83vwZNYhLZavnQ  Don't forget to link and subscribe!

Ep 64. TORRES HOSPITALITY PODCAST INTERVIEW: Francine Heywood , OTA Insight, UK If you are familiar with the format of the podcast, you will know that we focus on the person behind the role. Francine started her career in IT, working her ranks up the tech industry. Then stopped 1 year for an MBA, which helped her turn into consulting. From there to film producing, working at GuestRevu, and joining OTA Insight the day the pandemic emergency was declared. In this conversation, Francine -who describes herself as "optimistic beyond belief" talks about: Enjoying her role, where she does a bit of everything, managing South and East Europe areas, with the support of an amazing sales and tech team How she enjoys to help hotels get used to tech, which are trying to do more with less. In the current scenario, the comp set has changed. Apartments and vacation rental might have become part of your comp set now. Part of the role includes training hotels, making them see how they can maximize ROI. Hotels might historically not be good on tech because they focus on people, not tech. Airlines focus on tech, hence the difference on how they treat customers. Tech drives revenue, there is no doubt of that Industry adapts and is resilient, and it will return bigger, better and more appreciated And as always, a message for the young: Hospitality is about scope, there are many areas in the industry! GO AND TRY! There are schools doing a great job: Glion, Stenden, Bournemouth,... They all need to create that bridge between industry and educational institutions As for finding an opportunity in a company such as OTA Insight, she highlights that all profiles fit. It´s about transferable skills, confidence, and helping them be the best they can be!!! I hope you find it as insightful as I did. You have all my previous episodes on the web: <a href="https://torresconsulting.co.uk/en/home/" rel="nofollow" target="_blank">https://torresconsulting.co.uk/en/home/</a> and on Youtube: ​<a href="https://www.youtube.com/channel/UCZo58jWfG83vwZNYhLZavnQ" rel="nofollow" target="_blank">https://www.youtube.com/channel/UCZo58jWfG83vwZNYhLZavnQ</a> Don't forget to link and subscribe!

Ep 64. TORRES HOSPITALITY PODCAST INTERVIEW: Francine Heywood , OTA Insight, UK

In this week’s episode of the Internet Marketing Podcast, Andy is talking to Francine Heywood, Sales and Marketing Director at GuestRevu, a cloud based guest feedback tool for hotels.Francine is talking to Andy about trust and reputation on the web and “the currency of trust”e.g. ratings and reviews. She provides her definition of trust and discusses how the way that we work out how to trust someone or something has changed since the days before the web.She goes on to discuss the best ways to earn trust online and how to leverage it, before providing her tips for how to deal with reviews online.  Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode of the Internet Marketing Podcast, Andy is talking to Francine Heywood, Sales and Marketing Director at GuestRevu, a cloud based guest feedback tool for hotels.Francine is talking to Andy about trust and reputation on the web and “the currency of trust”e.g. ratings and reviews. She provides her definition of trust and discusses how the way that we work out how to trust someone or something has changed since the days before the web.She goes on to discuss the best ways to earn trust online and how to leverage it, before providing her tips for how to deal with reviews online. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

#375 The Currency of Trust with Francine Heywood