Geoff Glendenning's guest appearances

Geoff Glendenning

Checkpoints

Maximum Power Up

The New Abnormal

John Davison

Keith Stuart

Tim Weaver

Meg Jayanth

Alexis Kennedy

Jennifer Scheurle

Chris Bell

Richard Garriott

Andrew Scott

Chris Meyer

Tim Schafer

Michael Cohen

Justin Ma

Jason Rohrer

Edmund McMillen

OwlTail

Series OneThis episode of 'The New Abnormal' coincided with the 25th anniversary of Sony Playstation's launch: one of the most successful (and in a marketing context - anarchic) launches of all time. The brains behind that activity is my guest, Geoff Glendenning. He's a renowned brand strategist and integrated marketing expert, who's also worked with iconic brands including Greenpeace, Microsoft, Vans, Coca-Cola, MTV,  Olympus, Ben &amp; Jerry's, Channel 4, Sega, Ministry of Sound, Volcom and Sony Music. In this episode, he focuses on the launch of PS1, as at the time it used an approach - basically fighting a traditional corporate mindset - which has been incredibly influential in the years that have followed. To do so, Geoff utilised his knowledge of, and preference for, leveraging alternative culture with guerilla marketing techniques. The catalytic results changed an industry, and in this podcast he explains in detail why he took this approach, the tactics that he used, and how he views the marketing landscape. BTW, Geoff is very enthusiastic about his favourite subject - so in this episode I just sat back and enjoyed listening to the story unfold!

Series One This episode of 'The New Abnormal' coincided with the 25th anniversary of Sony Playstation's launch: one of the most successful (and in a marketing context - anarchic) launches of all time.  The brains behind that activity is my guest, Geoff Glendenning. He's a renowned brand strategist and integrated marketing expert, who's also worked with iconic brands including Greenpeace, Microsoft, Vans, Coca-Cola, MTV,  Olympus, Ben &amp; Jerry's, Channel 4, Sega, Ministry of Sound, Volcom and Sony Music.  In this episode, he focuses on the launch of PS1, as at the time it used an approach - basically fighting a traditional corporate mindset - which has been incredibly influential in the years that have followed.  To do so, Geoff utilised his knowledge of, and preference for, leveraging alternative culture with guerilla marketing techniques.  The catalytic results changed an industry, and in this podcast he explains in detail why he took this approach, the tactics that he used, and how he views the marketing landscape.  BTW, Geoff is very enthusiastic about his favourite subject - so in this episode I just sat back and enjoyed listening to the story unfold!

Geoff Glendenning 'Why one of the greatest-ever launches was basically two-fingers to the industry'

In this episode Paul sits down with Geoff Glendenning to discuss his career in games marketing. Spending over a decade working in advertising and then onto marketing for companies such as Commodore, Acclaim but most importantly Sony gave us a lot to discuss. As Head Of Marketing for the Sony PlayStation, Geoff had a lot of great ideas to help build the PlayStation brand. He shares some great stories from his time at Sony but also the days working on adverts for Commodore Amiga 600 and CD32 beforehand. Even after leaving Sony he has some fantastic experiences to share for Tony Hawk, Apocalypse and more. We hope you enjoy the show and please leave us an iTunes review if you can. 

In this episode Paul sits down with Geoff Glendenning to discuss his career in games marketing. Spending over a decade working in advertising and then onto marketing for companies such as Commodore, Acclaim but most importantly Sony gave us a lot to discuss. As Head Of Marketing for the Sony PlayStation, Geoff had a lot of great ideas to help build the PlayStation brand. He shares some great stories from his time at Sony but also the days working on adverts for Commodore Amiga 600 and CD32 beforehand. Even after leaving Sony he has some fantastic experiences to share for Tony Hawk, Apocalypse and more. We hope you enjoy the show and please leave us an iTunes review if you can.

Episode 80: Geoff Glendenning Interview

This is a show about videogames, the people who play them and the people who make them. Each week, a guest on the show talks about the games that have shaped their life in one way or another. Games that have inspired them, games that forged connections with others and games that have soothed wounds. Checkpoints!Today's guest is Geoff Glendenning, a marketing guy whose work on the UK launch of the original Playstation shifted the popular perception of gaming. Most videogame marketing to this point would have gone direct to the demographic: kids TV and specialist magazines. Geoff put Playstations into the Ministry of Sound. Along with some controversial ad campaigns, drug paraphernalia and incredible launch titles like WipeOut, games became the new cool. We talk Populous and Elite, taking some time for raving, GTA, Total War and Kingdoms of Camelot. This episode is more powerful than God.Cover design: Craig Stevenson - http://onedinosaurandhisballoon.blogspot.co.ukMusic: Samuel Baker - http://soundcloud.com/furoshikiSUBSCRIBE HERE RSS HERE

This is a show about videogames, the people who play them and the people who make them. Each week, a guest on the show talks about the games that have shaped their life in one way or another. Games that have inspired them, games that forged connections with others and games that have soothed wounds. Checkpoints!Today's guest is Geoff Glendenning, a marketing guy whose work on the UK launch of the original Playstation shifted the popular perception of gaming. Most videogame marketing to this point would have gone direct to the demographic: kids TV and specialist magazines. Geoff put Playstations into the Ministry of Sound. Along with some controversial ad campaigns, drug paraphernalia and incredible launch titles like WipeOut, games became the new cool. We talk Populous and Elite, taking some time for raving, GTA, Total War and Kingdoms of Camelot. This episode is more powerful than God.Cover design: Craig Stevenson - <a href="http://onedinosaurandhisballoon.blogspot.co.uk/" rel="nofollow" target="_blank">http://onedinosaurandhisballoon.blogspot.co.uk</a>Music: Samuel Baker - <a href="http://soundcloud.com/furoshiki" rel="nofollow" target="_blank">http://soundcloud.com/furoshiki</a>SUBSCRIBE <a href="https://itunes.apple.com/gb/podcast/checkpoints-declan-dineen/id961200224" rel="nofollow" target="_blank">HERE</a> RSS <a href="http://feeds.feedburner.com/checkpoints-declandineen" rel="nofollow" target="_blank">HERE</a>

Rebroadcast - Episode 13 - Geoff Glendenning