Emily Hessney Lynch's guest appearances

Emily Hessney Lynch

For the EVOLution of Business

Careers Unfiltered

Your Friendly Neighborhood Librarians

Mitch Gruber

Jessica Lewis

Charles Darwin

Robert Frank

Kevin Brown

David Sloan Wilson

Raj Sisodia

James Patterson

Jonathan Epstein

Justin Murphy

Zach Armstrong

Gregg Lederman

Laura Hall

Kate Weber

Steve Blank

OwlTail

Emily Hessney Lynch, MCLS trustee, writer, and owner of Serve Me the Sky Digital, joins Jim and Robyn to talk social media, what it's like to be a member of the MCLS Board of Trustees, and (of course) books!

Emily Hessney Lynch, MCLS trustee, writer, and owner of Serve Me the Sky Digital, joins Jim and Robyn to talk social media, what it's like to be a member of the MCLS Board of Trustees, and (of course) books!

YFNL Interview with Social Media Strategist Emily Hessney Lynch

Welcome back to another episode of Careers Unfiltered! This week, Bryce and Danae had the pleasure of speaking with Emily Hessney Lynch who is the founder of Serve Me the Sky Digital (@servemethesky) and the Director of I Heart ROC (@i.heart.roc). Emily graduated from the University of Rochester in 2012 with a bachelor's degree in American History and English Literature. Shortly after, she went on the receive a master's degree from the Warner School of Education. Since completing her education, she has worked hard at building a strong network and reputation within the Rochester community. Tune in as they discuss her transition to self-employment, personal branding, the power of authenticity, and so much more!

The Leap to Self-Employment, with Emily Hessney Lynch '12 '15W

[1:15] Emily's transition from an interest to a career in social media[2:45] Figuring out how to share an authentic voice[4:15] Showing different sides of yourself on different platforms[5:30] From freelancing side gigs to a full time job[7:00] Social media strategy, social media management and content writing to help brands tell an authentic and consistent story and create a sense of community[11:50] Emerging trends in social media platforms[13:20] Working with social media "influencers" in an authentic way[15:00] Check out I Heart ROC's weekly interviews with local Rochesterians on instagram at @i.heart.roc and at http://www.iheartroc.com/[18:30] Taking a stand without "green-washing" or "purpose-washing"[24:00] Creating a consistent message inside your companyLearn more about platform cooperatives at https://platform.coop/[29:30] Engaging with your community and prioritizing your efforts[31:50] More than just followers...measuring engagement in a meaningful way[33:30] Joining the board at Cameron Community MinistriesLearn more at https://www.cameronministries.org/[40:00] Shifting the narrative to tell a more positive story of Rochester[41:30] Looking to the future for Serve Me The Sky[42:30] Balancing purpose and profit, making time for self care as an entrepreneurFind Emily on Twitter @servemethesky, Instagram @servemethesky or at https://www.servemethesky.com/

[1:15] Emily's transition from an interest to a career in social media[2:45] Figuring out how to share an authentic voice[4:15] Showing different sides of yourself on different platforms[5:30] From freelancing side gigs to a full time job[7:00] Social media strategy, social media management and content writing to help brands tell an authentic and consistent story and create a sense of community[11:50] Emerging trends in social media platforms[13:20] Working with social media "influencers" in an authentic way[15:00] Check out I Heart ROC's weekly interviews with local Rochesterians on instagram at @i.heart.roc and at <a href="http://www.iheartroc.com/" rel="nofollow" target="_blank">http://www.iheartroc.com/</a>[18:30] Taking a stand without "green-washing" or "purpose-washing"[24:00] Creating a consistent message inside your company Learn more about platform cooperatives at <a href="https://platform.coop/" rel="nofollow" target="_blank">https://platform.coop/</a>[29:30] Engaging with your community and prioritizing your efforts[31:50] More than just followers...measuring engagement in a meaningful way[33:30] Joining the board at Cameron Community Ministries Learn more at <a href="https://www.cameronministries.org/" rel="nofollow" target="_blank">https://www.cameronministries.org/</a>[40:00] Shifting the narrative to tell a more positive story of Rochester[41:30] Looking to the future for Serve Me The Sky[42:30] Balancing purpose and profit, making time for self care as an entrepreneurFind Emily on Twitter @servemethesky, Instagram @servemethesky or at <a href="https://www.servemethesky.com/" rel="nofollow" target="_blank">https://www.servemethesky.com/</a>

Tell Your Story to Build Your Movement with Emily Hessney Lynch