Ally Murtlow's guest appearances

Ally Murtlow

Ecosystem Aces

Channel Journeys Podcast

OwlTail

Handling a partner ecosystem is a complex undertaking on the best of days.   Handling a partner ecosystem as your organization is experiencing hyper-growth adds even more complexity.  But the rewards for overcoming the challenges posed by this complexity are well worth the effort.  Just ask today’s guest, Ally Murtlow, National Channel Director at Dialpad, a company whose channel team has increased over 400% since the beginning of 2020.   In this episode, we discuss: The interplay between rapid growth and alliance ecosystems Why everyone in Dialpad’s channel team has to be demo-certified How hiring strategically has fueled Dialpad’s tremendous growth    Here are some additional episodes featuring other ecosystem leaders that might interest you:  #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow  #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda  #106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft  #97 Why Quality Always Beats Quantity in Software Ecosystems with Tom Roberts, Senior Vice President at the Global Partner Organization over at SAP  Links &amp; Resources  Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing. Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.  Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering. Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.  Download the Best Practices Guide for Ecosystem Business Management  Download the Ultimate Guide for Partner Incentives and Market Development Funds   To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: chip@workspan.com  This episode of Ecosystem Aces is sponsored by WorkSpan.    WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.

Handling a partner ecosystem is a complex undertaking on the best of days.   Handling a partner ecosystem as your organization is experiencing hyper-growth adds even more complexity.  But the rewards for overcoming the challenges posed by this complexity are well worth the effort.  Just ask today’s guest, <a href="https://www.linkedin.com/in/allymurtlow" rel="nofollow" target="_blank">Ally Murtlow</a>, National Channel Director at <a href="https://www.dialpad.com/" rel="nofollow" target="_blank">Dialpad</a>, a company whose channel team has increased over 400% since the beginning of 2020.   In this episode, we discuss: <ul><li>The interplay between rapid growth and alliance ecosystems</li> <li>Why everyone in Dialpad’s channel team has to be demo-certified</li> <li>How hiring strategically has fueled Dialpad’s tremendous growth  </li> </ul> Here are some additional episodes featuring other ecosystem leaders that might interest you:  <ul><li><a href="https://community.workspan.com/ecosystem-aces/-1-2-1--lara--caimi--aligning--ecosystem--strategy-with-" rel="nofollow" target="_blank">#121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow</a> </li> <li><a href="https://community.workspan.com/ecosystem-aces/-1-2-2--nicole--napiltonia--theres--no--easy--button--for" rel="nofollow" target="_blank">#122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda</a> </li> <li><a href="https://community.workspan.com/ecosystem-aces/the-secrets-to-managing-alliances-like-microsoft" rel="nofollow" target="_blank">#106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft</a> </li> <li><a href="https://community.workspan.com/ecosystem-aces/97-tom-roberts-why-quality-always-beats-quantity" rel="nofollow" target="_blank">#97 Why Quality Always Beats Quantity in Software Ecosystems with Tom Roberts, Senior Vice President at the Global Partner Organization over at SAP</a></li> </ul> Links &amp; Resources  <ul><li>Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through <a href="https://www.workspan.com/what-is-workspan/" rel="nofollow" target="_blank">Co-selling, Co-innovating, Co-investing, and Co-marketing</a>.</li> <li>Subscribe to the Ecosystem Aces Podcast on <a href="https://podcasts.apple.com/us/podcast/ecosystem-aces/id1376113326" rel="nofollow" target="_blank">Apple Podcast</a>, <a href="https://open.spotify.com/show/6EmGbHX9Yj2YabQTKSyRvn" rel="nofollow" target="_blank">Spotify</a>, <a href="https://www.stitcher.com/show/alliance-aces" rel="nofollow" target="_blank">Stitcher</a>, <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGVyLmZtLzk0MTMvcnNzLnhtbA" rel="nofollow" target="_blank">Google Podcast</a>. </li> <li><a href="https://community.workspan.com/" rel="nofollow" target="_blank">Join the WorkSpan Community</a> to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.</li> <li>Find insightful articles on how to lead and get the most out of your partner ecosystem on the <a href="https://www.workspan.com/blog/" rel="nofollow" target="_blank">WorkSpan blog</a>. </li> <li>Download the <a href="https://info.workspan.com/ecosystem-business-management-principles-and-best-practices" rel="nofollow" target="_blank">Best Practices Guide for Ecosystem Business Management</a> </li> <li>Download the <a href="https://info.workspan.com/the-ultimate-mdf-and-partner-funds-guide" rel="nofollow" target="_blank">Ultimate Guide for Partner Incentives and Market Development Funds </a> </li> <li>To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on <a href="https://twitter.com/chiprodgers?lang=en" rel="nofollow" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/in/chiprodgers/" rel="nofollow" target="_blank">LinkedIn</a>, or send Chip an email at: <a href="mailto:chip@workspan.com">chip@workspan.com</a></li> </ul> This episode of Ecosystem Aces is sponsored by <a href="https://www.workspan.com/" rel="nofollow" target="_blank">WorkSpan</a>.    WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.

Ally Murtlow: How to Handle an Ecosystem in Hyper-Growth

How do you build a channel team to support and drive explosive channel growth? Ally Murtlow, Director of National Channel Sales at Dialpad, shares how they grew their channel team by over 400% to manage and drive their channel bookings that are growing 150% year over year. KEY TAKEAWAYS  Dialpad expanded their channel team from less than 10 people to over 40 in one year  Ally runs the National Channel Team, each responsible for 2 or 3 Master Agents 13 Regional Channel Managers on the RCM team who each cover their top 40 partners in their patch that they select as their most strategic partners 13 Partner Account Managers (PAMs) are inside channel managers aligned 1:1 with the RCMs, focused on recruting, onboarding, and enabling the rest of the partners PAMs have at least 5 years of some sort of sales experience, but not necessarily channel experience Many of their new hires are referred by their tight network of channel partners  LINKS &amp; RESOURCES    Find Ally on LinkedIn Read about Dialpad’s record channel growth Learn more about Allbound  The post Ally Murtlow: How to Manage Explosive Channel Growth first appeared on Channel Journeys.

How do you build a channel team to support and drive explosive channel growth? Ally Murtlow, Director of National Channel Sales at Dialpad, shares how they grew their channel team by over 400% to manage and drive their channel bookings that are growing 150% year over year. <h4>KEY TAKEAWAYS</h4> <ul> <li>Dialpad expanded their channel team from less than 10 people to over 40 in one year </li> <li>Ally runs the National Channel Team, each responsible for 2 or 3 Master Agents</li> <li>13 Regional Channel Managers on the RCM team who each cover their top 40 partners in their patch that they select as their most strategic partners</li> <li>13 Partner Account Managers (PAMs) are inside channel managers aligned 1:1 with the RCMs, focused on recruting, onboarding, and enabling the rest of the partners</li> <li>PAMs have at least 5 years of some sort of sales experience, but not necessarily channel experience</li> <li>Many of their new hires are referred by their tight network of channel partners</li> </ul> <h4>LINKS &amp; RESOURCES</h4> <ul> <li> <ul> <li>Find Ally on <a href="https://www.linkedin.com/in/allymurtlow/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a></li> <li>Read about <a href="https://www.dialpad.com/press/dialpad-channel-program-drives-record-growth/" rel="noopener nofollow" target="_blank">Dialpad’s record channel growth</a></li> <li>Learn more about <a href="https://www.allbound.com/" rel="nofollow" target="_blank">Allbound</a></li> </ul> </li></ul>The post <a href="https://channeljourneys.com/ally-murtlow-how-manage-explosive-channel-growth-cj77/" rel="nofollow" target="_blank">Ally Murtlow: How to Manage Explosive Channel Growth</a> first appeared on <a href="https://channeljourneys.com" rel="nofollow" target="_blank">Channel Journeys</a>.