Shelley Bransten's guest appearances

Shelley Bransten

Azure for Executives

Unpacking the Digital Shelf

Fashion Tech Forum: In The Studio

The Dumbest Guy in the Room

Jason Goldberg

Jeff Sandquist

Christian Lutz

Tim Carroll

Joe Biron

Sam George

Andrew Busby

Rob Galbraith

Andy Byers

Nick Leimer

Ryan Rugg

Jess Panni

Ryan Cunningham

Evan Kirstel

Charles Lamanna

OwlTail

For brands to tell stories and connect with consumers personally and at scale, the right first party data is increasingly becoming the essential fuel. Shelley Bransten took the learnings  at top retailers like Smith &amp; Hawken, Williams Sonoma, and 15 years leading customer marketing at the Gap, and is now applying them for the entire industry through her role as the Corporate Vice President, Global Retail &amp; Consumer Goods Industries at this scrappy little startup called Microsoft. Essentially, these days everyone needs to fail and learn fast in order to take advantage of the fast-changing opportunities to connect with consumers and earn their loyalty. Sherry joined Rob and Peter to discuss how she and the teams at Microsoft are focusing not only on helping brands amass and manage data, but on the even more vital task of driving valuable action out of it.

For brands to tell stories and connect with consumers personally and at scale, the right first party data is increasingly becoming the essential fuel. Shelley Bransten took the learnings  at top retailers like Smith &amp; Hawken, Williams Sonoma, and 15 years leading customer marketing at the Gap, and is now applying them for the entire industry through her role as the Corporate Vice President, Global Retail &amp; Consumer Goods Industries at this scrappy little startup called Microsoft. Essentially, these days everyone needs to fail and learn fast in order to take advantage of the fast-changing opportunities to connect with consumers and earn their loyalty. Sherry joined Rob and Peter to discuss how she and the teams at Microsoft are focusing not only on helping brands amass and manage data, but on the even more vital task of driving valuable action out of it.

INTERVIEW: The Rising Importance of First Party Data, with Shelley Bransten, Corporate Vice President, Global Retail & Consumer Goods Industries at Microsoft

To learn more about Karen Harvey, Fashion Tech Forum and The Karen Harvey Companies, visit thekhc.co© 2020 Fashion Tech Forum, LLC.Produced by Fashion Tech Forum LLC331 Park Avenue SouthNew York, NY 10010Founder and CEO, Karen HarveyExecutive Producers, Karen Harvey and Jason OberholtzerProducers, Maia Wojcik and Meghal JanardanEditor, Michael SimonelliMix, Andrew AtkinTheme music written and performed by Michael Simonelli

To learn more about Karen Harvey, Fashion Tech Forum and The Karen Harvey Companies, visit <a href="http://thekhc.co/" rel="nofollow" target="_blank">thekhc.co</a> © 2020 Fashion Tech Forum, LLC. Produced by Fashion Tech Forum LLC 331 Park Avenue South New York, NY 10010 Founder and CEO, Karen Harvey Executive Producers, Karen Harvey and Jason Oberholtzer Producers, Maia Wojcik and Meghal Janardan Editor, Michael Simonelli Mix, Andrew Atkin Theme music written and performed by Michael Simonelli

Karen Garrette

Sahir Anand

Retail has been hit hard by the COVID-19 pandemic. Shelley Bransten, Karen Garrette, and Sahir Anand join David and Paul to discuss how retailers are responding to the current crisis along with what to expect during and after recovery.We introduce the Microsoft for Retail team and how it works with partners and customers to solve the biggest retail problems and move the state of the industry forward with digital technologies. In addition we hear how Microsoft is helping the largest employment segment in the world navigate the COVID-19 crisis.Finally, we hear where Microsoft is investing in the technologies serving the future of the industry.Show Links[Transcript]Microsoft for RetailProject Zap, Retail Matchmaking ToolMcKinsey Covid Resource CenterThe Kroger BlueprintWalgreens’s Boot AllianceGuestsShelley BranstenCorporate Vice President, WW Retail &amp; Consumer Goods Industries, MicrosoftShelley grew up in retail. She is a passionate advocate for customers and works tirelessly to ensure retailers are set up for success across their digital transformation efforts. At Microsoft, Shelley leads the thought leadership, go-to-market and solution approach to address retailers’ most important growth opportunities.Shelley on LinkedInKaren GarretteWorld Wide Retail Strategy Lead at MicrosoftHaving worked in a variety of roles from presales to consultancy, Karen has the depth and breadth of experience and deep technical understanding that allows her to translate the feature and function set into customer solutions to win against the competition.Karen on LinkedInSahir AnandPrincipal, Industry Lead – Microsoft Azure Cloud+AI for Retail &amp; CPG at MicrosoftOver the years, Sahir has published several industry reports, blogs, whitepapers, and videos focused on retail and CPG industry business and technology areas. He is an avid speaker at industry events.Sahir on LinkedIn

Retail has been hit hard by the COVID-19 pandemic. Shelley Bransten, Karen Garrette, and Sahir Anand join David and Paul to discuss how retailers are responding to the current crisis along with what to expect during and after recovery.We introduce the Microsoft for Retail team and how it works with partners and customers to solve the biggest retail problems and move the state of the industry forward with digital technologies. In addition we hear how Microsoft is helping the largest employment segment in the world navigate the COVID-19 crisis.Finally, we hear where Microsoft is investing in the technologies serving the future of the industry.<h2>Show Links</h2>[<a href="https://industryxp.simplecast.com/episodes/retails-rapid-transformation-with-digital-transformation" rel="nofollow" target="_blank">Transcript</a>]<ul><li><a href="http://microsoft.com/retail" rel="nofollow" target="_blank">Microsoft for Retail</a></li><li><a href="https://github.com/microsoft/Project-Zap" rel="nofollow" target="_blank">Project Zap, Retail Matchmaking Tool</a></li><li><a href="https://www.mckinsey.com/featured-insights/coronavirus-leading-through-the-crisis" rel="nofollow" target="_blank">McKinsey Covid Resource Center</a></li><li><a href="https://www.thekrogerco.com/blueprint" rel="nofollow" target="_blank">The Kroger Blueprint</a></li><li><a href="https://www.walgreensbootsalliance.com" rel="nofollow" target="_blank">Walgreens’s Boot Alliance</a></li></ul><h2>Guests</h2>Shelley Bransten Corporate Vice President, WW Retail &amp; Consumer Goods Industries, MicrosoftShelley grew up in retail. She is a passionate advocate for customers and works tirelessly to ensure retailers are set up for success across their digital transformation efforts. At Microsoft, Shelley leads the thought leadership, go-to-market and solution approach to address retailers’ most important growth opportunities.Shelley on <a href="https://www.linkedin.com/in/shelley-bransten-4a43072" rel="nofollow" target="_blank">LinkedIn</a>Karen Garrette World Wide Retail Strategy Lead at MicrosoftHaving worked in a variety of roles from presales to consultancy, Karen has the depth and breadth of experience and deep technical understanding that allows her to translate the feature and function set into customer solutions to win against the competition.Karen on <a href="https://www.linkedin.com/in/karen-garrette-a86b2713" rel="nofollow" target="_blank">LinkedIn</a>Sahir Anand Principal, Industry Lead – Microsoft Azure Cloud+AI for Retail &amp; CPG at MicrosoftOver the years, Sahir has published several industry reports, blogs, whitepapers, and videos focused on retail and CPG industry business and technology areas. He is an avid speaker at industry events.Sahir on <a href="https://www.linkedin.com/in/sahiranandlinkedinprofile" rel="nofollow" target="_blank">LinkedIn</a>

Retail’s Rapid Digital Transformation in the COVID-19 Era with Shelley Bransten, Karen Garrette, and Sahir Anand