Caryn Ginsberg's guest appearances

Caryn Ginsberg

Our Hen House

Solutionary Vegan LEVEL-UP Podcast

Monica Chen

Lori Gruen

Neal Barnard

Julie Piatt

James Aspey

Melanie Joy

Damien Mander

Dominick Thompson

Keegan Kuhn

Dotsie Bausch

Olivia Rivers

Paul Shapiro

Leah Garces

Michele Simon

Miss Montana

OwlTail

“People can come to their own guilt around not wanting to be a part of that. But if we push it on them and say, “you should feel badly about supporting this,” that’s where people shut down and stop hearing us.”In this episode…We cover alot. Caryn’s an expert on strategic communication and marketing, and a long-time vegan and animal advocate, so we focus on delivering our message in a way that it can be received. Caryn GinsbergCaryn Ginsberg has more than two decades of experience helping animal protection groups and advocates move more people to action. She does this by sharing the most effective ways to get results, based on best practices in outreach, including using data to guide decisions.  Her nonprofit clients have included Animal Legal Defense Fund, Animal Rescue League of Boston, the ASPCA, the Fund for Animals, Farm Sanctuary, the HSUS and PCRM.In addition to consulting, Caryn designs infographics, including live, to make important ideas and information more useful and fun for advocates at any level. She also serves as board president for Faunalytics and as an advisor to the Institute for Humane Education and JewishVeg. She is a popular speaker at events and conferences, including Taking Action for Animals, Human Behaviour Change for Animal Welfare (U.K.), Animal Care Expo and the Animal Rights National Conference. Peter Singer called Caryn’s book, Animal Impact, “the practical handbook every animal advocate should read.” Caryn taught strategic planning and marketing for Humane Society University as well as marketing in the MBA program at Johns Hopkins University. Prior to focusing on animal protection, she was marketing director of an $11B bank and consulted to a variety of businesses. She earned her AB in economics and math from Dartmouth College and an MBA from the Stanford Graduate School of Business. Resources from this episodePriority Visions -  http://priorityvisions.comFaunalytics - http://faunalytics.orgFaunalytics:How to Make and Keep a VeganA Summary Of Faunalytics’ Study Of Current And Former Vegetarians And Vegans Going Vegan Or Vegetarian: Motivations &amp; InfluencesAttitudes Towards Chickens &amp; Fishes: A Study Of Brazil, Canada, China, &amp; IndiaRequest customized notifications of new studies based on your area(s) of interestCorona to Collaboration, Innovation to Inclusion: Issues and Opportunities in Farmed Animal Advocacy (report summary)Foodstyles: The Missing Link in Plantbased Proselytizing, by Victoria MoranAnimal Impact - Secrets Proven to Achieve Results and Move the World *free digital download* Change of Heart: What Psychology Can Teach Us about Spreading Social ChangeThe Animal Activist's Handbook: Maximizing Our Positive Impact in Today's WorldFull episode notesWake Up Experience

“People can come to their own guilt around not wanting to be a part of that. But if we push it on them and say, “you should feel badly about supporting this,” that’s where people shut down and stop hearing us.” In this episode…We cover alot. Caryn’s an expert on strategic communication and marketing, and a long-time vegan and animal advocate, so we focus on delivering our message in a way that it can be received. Caryn GinsbergCaryn Ginsberg has more than two decades of experience helping animal protection groups and advocates move more people to action. She does this by sharing the most effective ways to get results, based on best practices in outreach, including using data to guide decisions.  Her nonprofit clients have included Animal Legal Defense Fund, Animal Rescue League of Boston, the ASPCA, the Fund for Animals, Farm Sanctuary, the HSUS and PCRM.In addition to consulting, Caryn designs infographics, including live, to make important ideas and information more useful and fun for advocates at any level. She also serves as board president for Faunalytics and as an advisor to the Institute for Humane Education and JewishVeg. She is a popular speaker at events and conferences, including Taking Action for Animals, Human Behaviour Change for Animal Welfare (U.K.), Animal Care Expo and the Animal Rights National Conference. Peter Singer called Caryn’s book, Animal Impact, “the practical handbook every animal advocate should read.” Caryn taught strategic planning and marketing for Humane Society University as well as marketing in the MBA program at Johns Hopkins University. Prior to focusing on animal protection, she was marketing director of an $11B bank and consulted to a variety of businesses. She earned her AB in economics and math from Dartmouth College and an MBA from the Stanford Graduate School of Business. Resources from this episodePriority Visions -  <a href="http://priorityvisions.com" rel="nofollow" target="_blank">http://priorityvisions.com</a> Faunalytics - <a href="http://faunalytics.org/" rel="nofollow" target="_blank">http://faunalytics.org</a>Faunalytics: <a href="https://faunalytics.org/make-and-keep-a-vegan/" rel="nofollow" target="_blank">How to Make and Keep a Vegan</a> <a href="https://solutionaryvegan.squarespace.com/episodes/http%E2%80%A2%20s://faunalytics.org/a-summary-of-faunalytics-study-of-current-and-former-vegetarians-and-vegans/" rel="nofollow" target="_blank">A Summary Of Faunalytics’ Study Of Current And Former Vegetarians And Vegans</a> <a href="https://solutionaryvegan.squarespace.com/episodes/-%20https://faunalytics.org/going-veg-motivations-and-influences/" rel="nofollow" target="_blank">Going Vegan Or Vegetarian: Motivations &amp; Influences</a> <a href="https://faunalytics.org/chicken-and-fish-2/" rel="nofollow" target="_blank">Attitudes Towards Chickens &amp; Fishes: A Study Of Brazil, Canada, China, &amp; India</a> <a href="https://faunalytics.org/alerts/signup/" rel="nofollow" target="_blank">Request customized notifications of new studies based on your area(s) of interest</a> <a href="https://priorityvisions.com/vegan-strategy/" rel="nofollow" target="_blank">Corona to Collaboration, Innovation to Inclusion: Issues and Opportunities in Farmed Animal Advocacy (report summary)</a> <a href="https://mainstreetvegan.net/foodstyles-the-missing-link-in-plantbased-proselytizing-by-victoria-moran/" rel="nofollow" target="_blank">Foodstyles: The Missing Link in Plantbased Proselytizing, by Victoria Moran</a> <a href="http://animal-impact.com/" rel="nofollow" target="_blank">Animal Impact - Secrets Proven to Achieve Results and Move the World</a> *free digital download* <a href="https://www.goodreads.com/book/show/9019721-change-of-heart" rel="nofollow" target="_blank">Change of Heart: What Psychology Can Teach Us about Spreading Social Change</a> <a href="https://animaladvocacybook.com/" rel="nofollow" target="_blank">The Animal Activist's Handbook: Maximizing Our Positive Impact in Today's World</a> <a href="https://www.solutionaryvegan.org/episodes" rel="nofollow" target="_blank">Full episode notes</a> <a>Wake Up Experience</a>

Caryn Ginsberg, Animal Impact: Give us tools!

Caryn Ginsberg of Priority Visions joins us today to discuss her transition from the business sector into the animal protection arena and how she helps advocacy groups become more effective with their strategic planning to ensure they use their resources in the most effective way possible. She explains her new Corona to Collaboration, Innovation to Inclusion: Issues and Opportunities in Farmed Animal Advocacy report, how she gives a 1,000 foot high view, and why she felt the report was needed. Caryn also shares how she compiled the information, including how she personalized interview questions by whittling down the key themes, takeaways, and trends that came out of the report that reveal possibilities and opportunities in the vegan community. Caryn works with organizations including the American Society for the Prevention of Cruelty to Animals, The Humane Society of the United States, PetSmart Charities, and Farm Sanctuary, ultimately helping animal protection advocates use strategy and marketing approaches to get better results. Caryn is also the author of Animal Impact: Secrets Proven to Achieve Results and Move the World (she is offering a free digital version to our listeners on Smashwords using code RT32W). Caryn holds an MBA from the Stanford Graduate School of Business, an A.B. in economics/mathematics from Dartmouth College, and an advanced certificate in marketing design from Sessions College for Professional Design. “The purpose of strategic planning is to help animal advocacy groups to utilize their resources in the best ways to get the most impact for what they have—strategic planning takes both an outward look and an inward look and then [we] choose what’s most important and promising to do.” – Caryn Ginsberg This Week in Our Hen House:  How advocates must respect their own authenticity and be true to their own needs in order to stay in the movement for the long-run How nonprofits can leverage new food products to spread the message about veganism COVID-19 and climate change and how they have created receptivity in savvy businesses and politicians to alternatives to factory farming Are people more open to collaboration with different advocacy movements because of these strange and challenging times? Diversity, equity and inclusion in the advocacy movement, and what can we do to shine a spotlight on them to enact change The most controversial finding in the report and why Caryn was so surprised by it The ideas suggested in the report that Caryn felt were the most promising and why Why Caryn favors internationalization in animal advocacy, how we achieve it, and what it will bring to the movement on a political level How the animal protection movement can use data to be more effective Caryn’s advice for someone who wants to understand animal advocacy through a business lens How Caryn drives home her message with visuals, and what she learned from the International Forum for Visual Practitioners  Resources:  Corona to Collaboration, Innovation to Inclusion: Issues and Opportunities in Farmed Animal Advocacy (report summary) Animal Impact: Secrets Proven to Achieve Results and Move the World – Get your free digital version at Smashwords using code RT32W Faunalytics (email signup at the upper or lower right):A Summary Of Faunalytics’ Study Of Current And Former Vegetarians And Vegans The Impact Of Replacing Animal Products COVID-19 &amp; Animals: What The Public Does And Doesn’t Know Request customized notifications of new studies based on your area(s) of interest Institute for Humane Education (discussed in the bonus content for flock members to be released Tuesday) Visual Thinking Resources (you do not need to be an artist or become a full-time visual practitioner to benefit from these resources):Doodling is Thinking!: 21 Doodle Days: A Visual Learning Workbook  The Idea Shapers: the power of putting your thinking into your own hands The Graphic Facilitator’s Guide: How to use your listening, thinking and drawing skills to make meaning  Connect with Caryn Ginsberg:  Priority Visions Website Caryn Ginsberg on LinkedIn  Connect with Our Hen House:  Our Hen House Website Our Hen House on Facebook Our Hen House on Instagram Our Hen House on Twitter  __________________________  This episode is brought to you in part through the generosity of A Well-Fed World. A Well-Fed World provides the means for change by empowering individuals, social justice organizations, and political decision makers to embrace the benefits of plant-based foods and farming. Learn more at awfw.org. __________________________ You can listen to our podcast directly on our website, or subscribe on Apple Podcasts or your favorite podcatcher! Also, if you like what you hear, please rate it and leave us a comment on Apple Podcasts! Of course, we would be thrilled if you would also consider making a donation, or becoming a member of our flock (especially if you’re a regular listener). Any amount is hugely appreciated, and Our Hen House is a 501(c)(3) nonprofit organization, so it’s tax-deductible! Thank you for helping us create quality content, and for helping us bring you a new podcast episode each week! Don’t forget to tune into Our Hen House’s other two podcasts: The Teaching Jasmin How to Cook Vegan Podcast, and The Animal Law Podcast. The Our Hen House theme song is written and performed by Michael Harren.

Caryn Ginsberg of <a href="http://priorityvisions.com" rel="noopener nofollow" target="_blank">Priority Visions</a> joins us today to discuss her transition from the business sector into the animal protection arena and how she helps advocacy groups become more effective with their strategic planning to ensure they use their resources in the most effective way possible. She explains her new <a href="https://priorityvisions.com/vegan-strategy/" rel="noopener nofollow" target="_blank">Corona to Collaboration, Innovation to Inclusion: Issues and Opportunities in Farmed Animal Advocacy</a> report, how she gives a 1,000 foot high view, and why she felt the report was needed. Caryn also shares how she compiled the information, including how she personalized interview questions by whittling down the key themes, takeaways, and trends that came out of the report that reveal possibilities and opportunities in the vegan community. Caryn works with organizations including the American Society for the Prevention of Cruelty to Animals, The Humane Society of the United States, PetSmart Charities, and Farm Sanctuary, ultimately helping animal protection advocates use strategy and marketing approaches to get better results. Caryn is also the author of <a href="http://animal-impact.com" rel="noopener nofollow" target="_blank">Animal Impact: Secrets Proven to Achieve Results and Move the World</a> (she is offering a free digital version to our listeners on <a href="https://www.smashwords.com/books/view/109546" rel="noopener nofollow" target="_blank">Smashwords</a> using code RT32W). Caryn holds an MBA from the Stanford Graduate School of Business, an A.B. in economics/mathematics from Dartmouth College, and an advanced certificate in marketing design from Sessions College for Professional Design. “The purpose of strategic planning is to help animal advocacy groups to utilize their resources in the best ways to get the most impact for what they have—strategic planning takes both an outward look and an inward look and then [we] choose what’s most important and promising to do.” – Caryn Ginsberg This Week in Our Hen House: <ul> <li>How advocates must respect their own authenticity and be true to their own needs in order to stay in the movement for the long-run</li> <li>How nonprofits can leverage new food products to spread the message about veganism</li> <li>COVID-19 and climate change and how they have created receptivity in savvy businesses and politicians to alternatives to factory farming</li> <li>Are people more open to collaboration with different advocacy movements because of these strange and challenging times?</li> <li>Diversity, equity and inclusion in the advocacy movement, and what can we do to shine a spotlight on them to enact change</li> <li>The most controversial finding in the report and why Caryn was so surprised by it</li> <li>The ideas suggested in the report that Caryn felt were the most promising and why</li> <li>Why Caryn favors internationalization in animal advocacy, how we achieve it, and what it will bring to the movement on a political level</li> <li>How the animal protection movement can use data to be more effective</li> <li>Caryn’s advice for someone who wants to understand animal advocacy through a business lens</li> <li>How Caryn drives home her message with visuals, and what she learned from the <a href="https://www.facebook.com/IFVP.org/" rel="nofollow" target="_blank">International Forum for Visual Practitioners</a></li> </ul> Resources: <ul> <li><a href="https://priorityvisions.com/vegan-strategy/" rel="noopener nofollow" target="_blank">Corona to Collaboration, Innovation to Inclusion: Issues and Opportunities in Farmed Animal Advocacy (report summary)</a></li> <li><a href="http://animal-impact.com" rel="noopener nofollow" target="_blank">Animal Impact: Secrets Proven to Achieve Results and Move the World</a> – Get your free digital version at <a href="https://www.smashwords.com/books/view/109546" rel="noopener nofollow" target="_blank">Smashwords</a> using code RT32W</li> <li><a href="http://Faunalytics.org" rel="noopener nofollow" target="_blank">Faunalytics</a> (email signup at the upper or lower right):<a href="https://faunalytics.org/a-summary-of-faunalytics-study-of-current-and-former-vegetarians-and-vegans/" rel="nofollow" target="_blank">A Summary Of Faunalytics’ Study Of Current And Former Vegetarians And Vegans</a> <a href="https://faunalytics.org/animal-product-impact-scales/" rel="nofollow" target="_blank">The Impact Of Replacing Animal Products</a> <a href="https://faunalytics.org/covid-19-poll/" rel="nofollow" target="_blank">COVID-19 &amp; Animals: What The Public Does And Doesn’t Know</a> <a href="https://faunalytics.org/alerts/signup/" rel="nofollow" target="_blank">Request customized notifications of new studies based on your area(s) of interest</a> <a href="http://humaneeducation.org" rel="nofollow" target="_blank">Institute for Humane Education</a> (discussed in the bonus content for flock members to be released Tuesday)</li> <li>Visual Thinking Resources (you do not need to be an artist or become a full-time visual practitioner to benefit from these resources):<a href="https://www.amazon.com/Doodling-Thinking-Doodle-Learning-Workbook/dp/1539725022/" rel="nofollow" target="_blank">Doodling is Thinking!: 21 Doodle Days: A Visual Learning Workbook </a> <a href="https://www.amazon.com/Idea-Shapers-power-putting-thinking/dp/1494919338/" rel="nofollow" target="_blank">The Idea Shapers: the power of putting your thinking into your own hands</a> <a href="https://www.amazon.com/Graphic-Facilitators-Guide-listening-thinking/dp/0615591876/" rel="nofollow" target="_blank">The Graphic Facilitator’s Guide: How to use your listening, thinking and drawing skills to make meaning</a></li> </ul> Connect with Caryn Ginsberg: <ul> <li><a href="https://priorityvisions.com/" rel="nofollow" target="_blank">Priority Visions Website</a></li> <li><a href="https://www.linkedin.com/in/carynginsberg" rel="nofollow" target="_blank">Caryn Ginsberg on LinkedIn</a></li> </ul> Connect with Our Hen House: <ul> <li><a href="https://www.ourhenhouse.org/" rel="nofollow" target="_blank">Our Hen House Website</a></li> <li><a href="https://www.facebook.com/OurHenHouse/" rel="nofollow" target="_blank">Our Hen House on Facebook</a></li> <li><a href="https://www.instagram.com/ourhenhouse/?hl=en" rel="nofollow" target="_blank">Our Hen House on Instagram</a></li> <li><a href="https://twitter.com/ourhenhouse/statuses/1271155904805769216" rel="nofollow" target="_blank">Our Hen House on Twitter</a></li> </ul> __________________________ This episode is brought to you in part through the generosity of <a href="http://awfw.org/" rel="noopener noreferrer nofollow" target="_blank">A Well-Fed World</a>. A Well-Fed World provides the means for change by empowering individuals, social justice organizations, and political decision makers to embrace the benefits of plant-based foods and farming. Learn more at <a href="http://awfw.org" rel="noopener noreferrer nofollow" target="_blank">awfw.org</a>. __________________________ You can listen to our podcast directly on our website, or subscribe on <a href="https://itunes.apple.com/us/podcast/our-hen-house/id350069146" rel="nofollow" target="_blank">Apple Podcasts</a> or your favorite podcatcher! Also, if you like what you hear, please rate it and leave us a comment on Apple Podcasts! Of course, we would be thrilled if you would also consider <a href="https://www.ourhenhouse.org/donate" rel="noopener noreferrer nofollow" target="_blank">making a donation</a>, or becoming a <a href="https://donatenow.networkforgood.org/ourhenhouse" rel="noopener noreferrer nofollow" target="_blank">member of our flock</a> (especially if you’re a regular listener). Any amount is hugely appreciated, and Our Hen House is a 501(c)(3) nonprofit organization, so it’s tax-deductible! Thank you for helping us create quality content, and for helping us bring you a new podcast episode each week! Don’t forget to tune into Our Hen House’s other two podcasts: <a href="https://www.ourhenhouse.org/cooking/" rel="noopener noreferrer nofollow" target="_blank">The Teaching Jasmin How to Cook Vegan Podcast</a>, and <a href="https://www.ourhenhouse.org/animallaw/" rel="noopener noreferrer nofollow" target="_blank">The Animal Law Podcast</a>. The Our Hen House theme song is written and performed by <a href="http://michaelharren.com/" rel="nofollow" target="_blank">Michael Harren</a>.

Episode 574: Effective Business Planning in Animal Advocacy ft. Caryn Ginsberg