Vladlena Mitskaniouk's guest appearances

Vladlena Mitskaniouk

Journey Map

Humans of Martech

Erin Blaskie

Mike McDerment

Joseph Cohen

Ian Crosby

Joe Hollier

Vicki Saunders

Randy Frisch

Tyler Lessard

Corey Haines

Don Draper

Evan Goldberg

Sunny Bonnell

Phil Davis

Nick DeWilde

Michael King

OwlTail

Hey everyone, today on the show we are joined by Vladlena Mitskaniouk, Director of Digital Marketing at Snyk. Born in Moldova, raised in Ottawa, she’s a communications grad who’s spent her decade plus career carving a craft in digital marketing and marketing analytics.  She got her start at a real estate agency where she learned content marketing before working at MD Financial where she became Digital Marketing Manager and started getting really deep into tracking, analytics, marketing operations and advertising. Vladlena then transitioned to the tech industry where she led a Global marketing analytics and digital marketing team at Trend Micro. She’s now a year into her role as Director of Digital Marketing at Snyk — a security company for cloud native apps on a mission to make the world a safer place with more secure software. Vladlena thanks so much for chatting with us today!Here are the questions we asked Vladlena!Learning about your audienceVladlena, you’ve marketed to consumers in the real estate industry, physicians in the finance industry, Chief information officers in the cybersecurity industry and now developers in the cloud native application industry. Talk to us about your process for learning about your audience and your users when you start a new role?Starting out as a directorTalk us through joining a marketing team at a director level on a remote team. For our listeners, what does that process look like and what are the first 90 days like?BuzzwordsDigital marketing, analytics, operations -- how interchangeable are these to you? What skills are transferable and what skills are net new?Ops and analyticsWhat should all marketers learn about operations and analytics?Demand for technical marketersIMO - The demand for specialized, technical marketers has never been higher. For folks looking to go that path, what advice do you have? How do you get the skills required?Roles at SnykTalk to us about some of the open role(s) on your team, I counted 10 open reqs in the marketing department at Snyk! Continuous learningA quick look at your goodreads profile shows your love of non fiction books (The Signal and the Noise: Why So Many Predictions Fail—But Some Don't and Standard Deviations: Flawed Assumptions, Tortured Data, and Other Ways to Lie with Statistics) -- You recently posted about being one of the first LinkedIn Ads certified--what’s the value of certifications from your perspective and maybe talk about how you handle continuous education?Last questionWe always end by asking our guests what tips they have for maintaining a healthy and balanced life?--Vladlena on LinkedIn and twitter.Snyk's site and open jobs.✌️--Intro music by Wowa via UnminusCover art created with help via Undraw

Hey everyone, today on the show we are joined by Vladlena Mitskaniouk, Director of Digital Marketing at Snyk. Born in Moldova, raised in Ottawa, she’s a communications grad who’s spent her decade plus career carving a craft in digital marketing and marketing analytics.  She got her start at a real estate agency where she learned content marketing before working at MD Financial where she became Digital Marketing Manager and started getting really deep into tracking, analytics, marketing operations and advertising. Vladlena then transitioned to the tech industry where she led a Global marketing analytics and digital marketing team at Trend Micro. She’s now a year into her role as Director of Digital Marketing at Snyk — a security company for cloud native apps on a mission to make the world a safer place with more secure software. Vladlena thanks so much for chatting with us today! Here are the questions we asked Vladlena!Learning about your audienceVladlena, you’ve marketed to consumers in the real estate industry, physicians in the finance industry, Chief information officers in the cybersecurity industry and now developers in the cloud native application industry. Talk to us about your process for learning about your audience and your users when you start a new role?Starting out as a directorTalk us through joining a marketing team at a director level on a remote team. For our listeners, what does that process look like and what are the first 90 days like?BuzzwordsDigital marketing, analytics, operations -- how interchangeable are these to you? What skills are transferable and what skills are net new?Ops and analyticsWhat should all marketers learn about operations and analytics?Demand for technical marketersIMO - The demand for specialized, technical marketers has never been higher. For folks looking to go that path, what advice do you have? How do you get the skills required?Roles at SnykTalk to us about some of the open role(s) on your team, I counted 10 open reqs in the marketing department at Snyk! Continuous learningA quick look at your goodreads profile shows your love of non fiction books (The Signal and the Noise: Why So Many Predictions Fail—But Some Don't and Standard Deviations: Flawed Assumptions, Tortured Data, and Other Ways to Lie with Statistics) -- You recently posted about being one of the first LinkedIn Ads certified--what’s the value of certifications from your perspective and maybe talk about how you handle continuous education?Last questionWe always end by asking our guests what tips they have for maintaining a healthy and balanced life? --Vladlena on <a href="https://www.linkedin.com/in/vladlenamitskaniouk" rel="nofollow" target="_blank">LinkedIn</a> and <a href="https://twitter.com/vladlena" rel="nofollow" target="_blank">twitter</a>. <a href="https://snyk.io/" rel="nofollow" target="_blank">Snyk's site</a> and <a href="https://snyk.io/careers/all-jobs/marketing-community-and-developer-relations" rel="nofollow" target="_blank">open jobs</a>.✌️-- Intro music by <a href="https://open.spotify.com/artist/6zZPxLiRfbGUnoEAJmfJJN" rel="nofollow" target="_blank">Wowa</a> via <a href="https://www.unminus.com/" rel="nofollow" target="_blank">Unminus</a> Cover art created with help via <a href="https://undraw.co/search" rel="nofollow" target="_blank">Undraw</a>

47: Vladlena Mitskaniouk: Grow your marketing career one data mystery at a time

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people.Today's guest graduated with a Bachelor's degree in Mass Communications from Carleton University here in Ottawa, from there she started as an Online Content Administrator for CLV group and eventually would get her Master's degree in Communications from Carleton University as well. She has since become the Online Channel Coordinator at MD Financial Management and was quickly promoted through the ranks there, next to being Assistant Online Channel Manager, and then as its Digital Marketing Manager.She then moved on to become Manager of Global Marketing Analytics and Operations, what a big title that is at Trend Micro and is now it's Senior Manager of Global Digital Marketing and Analytics. Our guest today is a digital marketing expert if ever there was one and she joins us to discuss her journey on journey map today. She is Vladlena Mitskaniouk, Vladlena welcome to the show.Check out Trend Micro here. This episode of Journey Map is brought to you by Unbounce. Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people.Today's guest graduated with a Bachelor's degree in Mass Communications from Carleton University here in Ottawa, from there she started as an Online Content Administrator for CLV group and eventually would get her Master's degree in Communications from Carleton University as well. She has since become the Online Channel Coordinator at MD Financial Management and was quickly promoted through the ranks there, next to being Assistant Online Channel Manager, and then as its Digital Marketing Manager.She then moved on to become Manager of Global Marketing Analytics and Operations, what a big title that is at Trend Micro and is now it's Senior Manager of Global Digital Marketing and Analytics. Our guest today is a digital marketing expert if ever there was one and she joins us to discuss her journey on journey map today. She is Vladlena Mitskaniouk, Vladlena welcome to the show. Check out Trend Micro <a href="https://www.trendmicro.com/en_ca/business.html" rel="nofollow" target="_blank">here</a>. This episode of Journey Map is brought to you by Unbounce. Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. <a href="https://unbounce.grsm.io/CraftAndCrew" rel="nofollow" target="_blank">Follow this link to claim your offer</a>.

Gaining Insight with Vladlena Mitskaniouk, Head of Global Digital Marketing and Analytics at Trend Micro