Bonnie Bowles's guest appearances

Bonnie Bowles

Small Biz Buzz, by Keap

Chiro Guides Podcast

S'Mores, By FIRESIDE

Mitt Romney

Chris Ducker

Jasmine Star

Laura Roeder

Jake Johnson

Dobbin Buck

Jason Miller

Chris Prefontaine

Kathy Fettke

Veronica Belmont

John Jantsch

Chris Hogan

Don Miller

Ryan Deiss

Molly Pittman

OwlTail

A whirlwind of practical advice on how to win and convert new business, from the self-taught, highly analytical marketing machine that is attorney, Bonnie Bowles! Bonnie drops nugget after nugget of ideas that you can immediately go implement. A Texan by birth, A Colorado-based attorney with 4 kids today, Bonnie built a very successful Estate Planning legal office, before venturing out again to help other attorneys work out the technology and marketing stack for their own businesses. She’s not done there either, with her own attorney tech stack being available is the next 18 months. While some people have a goal to retire with $x in the bank, my own goal is about geographical independence. As an attorney though, when you move state you have to take the local bar exam. Interesting aspect of the industry. Bonnie’s first business, Trust and Wills, the focus was on trying to help people to move forward. Estate planning is not an emergency service with an inbuilt sense of speed and so that has to be created in the minds of the customers. Bonnie starts her marketing assault with the name of practice itself. Attorney’s typically name their business based on their last name, Bonnie sets out with intent and names her’s Wills &amp; Wellness. From there it becomes about marketing funnels and marketing automation. Ads drive to a free download, free report, free wallet download With the email address captured, have then focus on the next step - attend our webinar (which was live, but now on demand) Make the webinar it engaging, and make it great value, try not to be stale in approach or content  With no formal marketing training it took a few years and investing in courses to learn how to write the webinar script to convey value and drive to next steps. Many would have rested there, feeling happy they had a steady stream of new business walking in the door. Bonnie however realized that her potential customers would come for the free consultation but in reality were not ready to commit. By creating a post-signup funnel, Bonnie educated her prospects about what she offered and what was required for them to move forward. If she was going to give up 2 hours for a consultation, her customers were going to need to spend 2-3 hours themselves prepping for that meeting. Now in the consultation, the questions became buying questions, such as “how best can we work together”. A key point made in this conversation is to “Make progress rather than make it perfect”. Too many business owners focus on perfection. Having entrepreneurial parents might be a big advantage. Her parents having been down that path first made it easier for her to take that path too. “You’re going to make it through it.” Regarding her own wellness, Bonnie says she has to strive to find the work life balance, and has a tendency to drift more to work. As a fellow parent Bonnie’s tactic of visualizing what she expects of her kids in a current situation is great advice.   LINKS FROM EPISODE: Bonnie Bowles FIRESIDE, small business marketing New Law Business Model Wills and Wellness FEED MEDIA

A whirlwind of practical advice on how to win and convert new business, from the self-taught, highly analytical marketing machine that is attorney, Bonnie Bowles! Bonnie drops nugget after nugget of ideas that you can immediately go implement. A Texan by birth, A Colorado-based attorney with 4 kids today, Bonnie built a very successful Estate Planning legal office, before venturing out again to help other attorneys work out the technology and marketing stack for their own businesses. She’s not done there either, with her own attorney tech stack being available is the next 18 months. While some people have a goal to retire with $x in the bank, my own goal is about geographical independence. As an attorney though, when you move state you have to take the local bar exam. Interesting aspect of the industry. Bonnie’s first business, Trust and Wills, the focus was on trying to help people to move forward. Estate planning is not an emergency service with an inbuilt sense of speed and so that has to be created in the minds of the customers. Bonnie starts her marketing assault with the name of practice itself. Attorney’s typically name their business based on their last name, Bonnie sets out with intent and names her’s Wills &amp; Wellness. From there it becomes about marketing funnels and marketing automation. <ul><li>Ads drive to a free download, free report, free wallet download</li> <li>With the email address captured, have then focus on the next step - attend our webinar (which was live, but now on demand)</li> <li>Make the webinar it engaging, and make it great value, try not to be stale in approach or content</li> </ul> With no formal marketing training it took a few years and investing in courses to learn how to write the webinar script to convey value and drive to next steps. Many would have rested there, feeling happy they had a steady stream of new business walking in the door. Bonnie however realized that her potential customers would come for the free consultation but in reality were not ready to commit. By creating a post-signup funnel, Bonnie educated her prospects about what she offered and what was required for them to move forward. If she was going to give up 2 hours for a consultation, her customers were going to need to spend 2-3 hours themselves prepping for that meeting. Now in the consultation, the questions became buying questions, such as “how best can we work together”. A key point made in this conversation is to “Make progress rather than make it perfect”. Too many business owners focus on perfection. Having entrepreneurial parents might be a big advantage. Her parents having been down that path first made it easier for her to take that path too. “You’re going to make it through it.” Regarding her own wellness, Bonnie says she has to strive to find the work life balance, and has a tendency to drift more to work. As a fellow parent Bonnie’s tactic of visualizing what she expects of her kids in a current situation is great advice. LINKS FROM EPISODE: <a href="/smoresbyfireside/episode/BonnieBowles.com" rel="nofollow" target="_blank">Bonnie Bowles</a> <a href="https://meetfireside.com" rel="nofollow" target="_blank">FIRESIDE, small business marketing</a> <a href="https://newlawbusinessmodel.com/" rel="nofollow" target="_blank">New Law Business Model</a> <a href="https://willsandwellness.com" rel="nofollow" target="_blank">Wills and Wellness</a> <a href="https://www.feedmedia.com" rel="nofollow" target="_blank">FEED MEDIA</a>

Bonnie Bowles, attorney-cum-marketing machine

Learn seven office cultures that promote a healthy office environment. Bonnie Bowls shares with us why she loves working in an office environment that's as lively and healthy as the one at Lowe Chiropractic &amp; Wellness.

Learn seven office cultures that promote a healthy office environment. Bonnie Bowls shares with us why she loves working in an office environment that's as lively and healthy as the one at Lowe Chiropractic &amp; Wellness.

Season 1 Episode 11 7 Steps to an Amazing Office Culture with Bonnie Bowles

Three days before your baby is due is best time to start a business, right? It was for Bonnie Bowles, an estate planning lawyer and founder of Wills and Wellness in Denver, Colorado. Bonnie decided to take a family-focused approach to practicing law—she doesn’t even bill by the hour. When she shares how hard it was to relinquish some responsibility in the business, Clate shares that he thinks a vital step in the business journey is to “fall in love with delegation.” Bonnie also tells Clate and Scott about her work-life balance as an attorney, the consequences of hiring impulsively, and why “sales cures all.”   Mentioned in this episode: “Sprint” by Jake Knapp “The Agony and the Ecstasy” by Irving Stone “The Go Getter” by Peter B. Kyne   Want to dream (and act) big like Bonnie? Check out “Harness Your Inner Genius.”   Check out this and other episodes at smallbusinesssuccess.com.

Three days before your baby is due is best time to start a business, right? It was for Bonnie Bowles, an estate planning lawyer and founder of Wills and Wellness in Denver, Colorado. Bonnie decided to take a family-focused approach to practicing law—she doesn’t even bill by the hour. When she shares how hard it was to relinquish some responsibility in the business, Clate shares that he thinks a vital step in the business journey is to “fall in love with delegation.” Bonnie also tells Clate and Scott about her work-life balance as an attorney, the consequences of hiring impulsively, and why “sales cures all.” Mentioned in this episode: “<a href="http://www.amazon.com/Sprint-Solve-Problems-Test-Ideas/dp/150112174X" rel="nofollow" target="_blank">Sprint</a>” by Jake Knapp “<a href="http://www.amazon.com/Agony-Ecstasy-Biographical-Novel-Michelangelo/dp/0451171357/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1463696866&amp;sr=1-1&amp;keywords=agony+and+ecstasy" rel="nofollow" target="_blank">The Agony and the Ecstasy</a>” by Irving Stone “<a href="http://www.amazon.com/Go-Getter-Story-That-Tells-You/dp/1493680889" rel="nofollow" target="_blank">The Go Getter</a>” by Peter B. Kyne Want to dream (and act) big like Bonnie? Check out “<a href="https://s3.amazonaws.com/files.newscred.com/b36187b7a4242e205dc36bf4438f6934" rel="nofollow" target="_blank">Harness Your Inner Genius</a>.” Check out this and other episodes at <a href="http://smallbusinesssuccess.com" rel="nofollow" target="_blank">smallbusinesssuccess.com</a>.

013 - Just Let Someone Else Do it! - Bonnie Bowles