John Rooks's guest appearances

John Rooks

The NTM Growth Marketing Podcast

Big Time Small Business

David Katz

Andrew Yang

Kathy Caprino

Ken Davenport

Andy Keller

Les McKeown

Moe Carrick

Colin Campbell

Mariza Snyder

Tommy Sobel

Vicki Saunders

Tom Cronin

Allison Maslan

Jorge Lopez

JANINE BENYUS

OwlTail

Approaching the possibilities and problems of marketing and sustainability from a cultural perspective, The Soap Group helps organizations understand, improve, and own their positive impact in the world as an inspiring consulting firm. Join us in this conversation with The Soap Group’s Founder, John Rooks, who has a 20-year career in sustainability working internationally helping progressive companies engage employees, supply chains and other stakeholders in matters of sustainability and risks related to climate change. We chat about democratizing sustainability, supporting B corporation companies, and what it means to “return to nature.”  If you have a passion for creating a positive impact as an entrepreneur or creative team-player, you’ll definitely appreciate this episode!   For more information on The Soap Group, visit: www.thesoapgroup.com

Approaching the possibilities and problems of marketing and sustainability from a cultural perspective, The Soap Group helps organizations understand, improve, and own their positive impact in the world as an inspiring consulting firm. Join us in this conversation with The Soap Group’s Founder, John Rooks, who has a 20-year career in sustainability working internationally helping progressive companies engage employees, supply chains and other stakeholders in matters of sustainability and risks related to climate change. We chat about democratizing sustainability, supporting B corporation companies, and what it means to “return to nature.”  If you have a passion for creating a positive impact as an entrepreneur or creative team-player, you’ll definitely appreciate this episode!   For more information on The Soap Group, visit: <a href="http://www.thesoapgroup.com" rel="nofollow" target="_blank">www.thesoapgroup.com</a>

SFH #61: Helping Sustainable Organizations Solve the World’s Most Vexing Problems with John Rooks, Founder of The Soap Group

On this episode, I speak with John Rooks, co-founder and CEO of Rapport, a software-as-a-service company helping small and medium-sized businesses capture and quantify their environmental footprint while saving them money along the way. Since winning an investment from Steve Case during his Rise of the Rest tour, Rapport is on a mission to democratize sustainability. I talk with John about one of my favorite topics, authenticity, through the lens of a data-centric software company, how blockchain has made its way into the sustainability space (you read that right), and the outlook for sustainable business models in a post-consumerism world.

John Rooks of Rapport

John Rooks is the founder of SOAP Group and a recent software startup called Rapport.io In a TEDex talk a couple years ago, he did a wonderful presentation on “authenticating sustainability” in which he introduces the concept of the “Simulacrum” – Check out the TED Talk here –  The Simulocrum is essentially the copy of an original that doesn’t really exist. And John says that this concept can be found routinely in the world of sustainability. In this episode of Sustainacast, John talks with me about how society gets it’s education about sustainability from advertising, and this has therefore become the focus of sustainability for companies (how do we look??). The good news is that it’s helped elevate awareness, but the bad news is that people’s (and perhaps companies) ideas of what sustainability really looks like is probably not that far removed from going to Olive Garden for authentic Italian food. John uses tons of examples, speaks from tons of experience and we even get into his newest venture which has begun gaining traction and some nice awards &amp; recognition. If you have an opinion, or would like to share a comment – please do so at www.sustainacast.com You can find John on twitter @johnrooks OR @soapgroup 

John Rooks is the founder of SOAP Group and a recent software startup called <a href="http://Rapport.io" rel="nofollow" target="_blank">Rapport.io</a> In a TEDex talk a couple years ago, he did a wonderful presentation on “authenticating sustainability” in which he introduces the concept of the “Simulacrum” – Check out the TED Talk here – The Simulocrum is essentially the copy of an original that doesn’t really exist. And John says that this concept can be found routinely in the world of sustainability. In this episode of Sustainacast, John talks with me about how society gets it’s education about sustainability from advertising, and this has therefore become the focus of sustainability for companies (how do we look??). The good news is that it’s helped elevate awareness, but the bad news is that people’s (and perhaps companies) ideas of what sustainability really looks like is probably not that far removed from going to Olive Garden for authentic Italian food. John uses tons of examples, speaks from tons of experience and we even get into his newest venture which has begun gaining traction and some nice awards &amp; recognition. If you have an opinion, or would like to share a comment – please do so at <a href="http://www.sustainacast.com" rel="nofollow" target="_blank">www.sustainacast.com</a> You can find John on twitter @johnrooks OR @soapgroup

#15 Authenticating Sustainability with John Rooks