Heidi Gibson's guest appearances

Heidi Gibson

CHURN.FM

ProductLed Podcast

Andrew Peterson

Nir Eyal

Ryan Singer

Rahul Vohra

Amaan Nathoo

Ryan Robinson

Samuel Hulick

Brian Balfour

Janna Bastow

Michael Redbord

Julien Codorniou

Patrick Campbell

David Skok

Shaun Clowes

Nick Franklin

OwlTail

Today we are pleased to invite Heidi Gibson for the PLG False Start series with Mario Araujo. Heidi shares some untold stories about the successes and failures of PLG implementations, and we dive deep into phenomenal failures and learnings from Heidi and her team.  Besides that, Heidi explores how they tackled the challenge of dealing with a broken revenue channel, how they successfully rebounded from a 25% drop in revenue, and how they transitioned from a free trial to a freemium model after three years in the making. Don't miss this insightful and valuable episode!  Key Takeaways [3:33] Growth entails enabling more customers to derive greater value from their chosen products. [5:00] Heidi's success story and her journey through both successes and failures across her career. [8:49] Discovering the right customers and achieving goals were accomplished by Heidi and her team. [12:49] As a product manager, you lead your team, regardless of whether your team members report to you or not. [15:51] When customers are pleased with your product, it results in higher conversion rates. [20:00] Acknowledging your errors and taking responsibility for them is a powerful way to build trust. [29:39] In the long run, Freemium business models will outperform Free Trial models. [32:18] It takes approximately six months to determine whether your conversion rates will eventually reach break-even point. [38:06] Heidi shares her top three takeaways/lessons learned.  About Heidi Gibson Heidi Gibson is a multifaceted leader passionate about entrepreneurship, small business advocacy, and building high-performing teams. As an experienced product and growth team leader, she is dedicated to creating products that customers love to use and fostering a positive work environment where team members thrive. Heidi's commitment to sharing her knowledge and experience is evident in her involvement with Reforge, Product School, and the Product Talk podcast from Products That Count. She is passionate about educating students and followers on the valuable lessons she has learned throughout her career.  Profile Heidi Gibson’s LinkedIn BILL The Product Talk Podcast Reforge

Today we are pleased to invite Heidi Gibson for the PLG False Start series with Mario Araujo. Heidi shares some untold stories about the successes and failures of PLG implementations, and we dive deep into phenomenal failures and learnings from Heidi and her team.  Besides that, Heidi explores how they tackled the challenge of dealing with a broken revenue channel, how they successfully rebounded from a 25% drop in revenue, and how they transitioned from a free trial to a freemium model after three years in the making. Don't miss this insightful and valuable episode! Key Takeaways [3:33] Growth entails enabling more customers to derive greater value from their chosen products. [5:00] Heidi's success story and her journey through both successes and failures across her career. [8:49] Discovering the right customers and achieving goals were accomplished by Heidi and her team. [12:49] As a product manager, you lead your team, regardless of whether your team members report to you or not. [15:51] When customers are pleased with your product, it results in higher conversion rates. [20:00] Acknowledging your errors and taking responsibility for them is a powerful way to build trust. [29:39] In the long run, Freemium business models will outperform Free Trial models. [32:18] It takes approximately six months to determine whether your conversion rates will eventually reach break-even point. [38:06] Heidi shares her top three takeaways/lessons learned. About Heidi Gibson Heidi Gibson is a multifaceted leader passionate about entrepreneurship, small business advocacy, and building high-performing teams. As an experienced product and growth team leader, she is dedicated to creating products that customers love to use and fostering a positive work environment where team members thrive. Heidi's commitment to sharing her knowledge and experience is evident in her involvement with Reforge, Product School, and the Product Talk podcast from Products That Count. She is passionate about educating students and followers on the valuable lessons she has learned throughout her career. Profile <a href="https://www.linkedin.com/in/heidigibson" rel="nofollow" target="_blank">Heidi Gibson’s LinkedIn</a> <a href="https://www.bill.com/" rel="nofollow" target="_blank">BILL</a> <a href="https://podcasts.apple.com/us/podcast/product-talk/id1038890550" rel="nofollow" target="_blank">The Product Talk Podcast</a> <a href="https://www.reforge.com/" rel="nofollow" target="_blank">Reforge</a>

PLG False Starts with Heidi Gibson 

Today on CHURN.FM we have Heidi Gibson with us. Heidi is a Senior Director of Product Management at GoDaddy. Heidi was tasked with building a cross-functional growth team of product and marketing, focused on acquisition, retention, and engagement over the last 3 years at GoDaddy. Tune in as Heidi explains how they measure retention across their different products, their magic metric to success, how they use support as a secret weapon, and how GoDaddy is transitioning themselves from a commodity service company to a software as a service business.

Today on <a href="https://www.churn.fm" rel="nofollow" target="_blank">CHURN.FM</a> we have Heidi Gibson with us. Heidi is a Senior Director of Product Management at GoDaddy. Heidi was tasked with building a cross-functional growth team of product and marketing, focused on acquisition, retention, and engagement over the last 3 years at GoDaddy. Tune in as Heidi explains how they measure retention across their different products, their magic metric to success, how they use support as a secret weapon, and how GoDaddy is transitioning themselves from a commodity service company to a software as a service business.

EP5 | Heidi Gibson (GoDaddy) - GoDaddy's magic metric for crushing churn