Kenneth Kinney's guest appearances

Kenneth Kinney

Making Waves at C-Level

The Strategy Inside Everything

If You Market

BizOwner360

The Podcast On Podcasting

Anthony Blatner

Sangram Vajre

Ethan Beute

Sean Campbell

Brian Casel

Laurel Mintz

Jesse Cole

Chris Walker

Aaron Ross

David Reske

Jeff White

Tom Goodwin

Jay Baer

Kurt Johnson

Scott Carson

OwlTail

I've been watching a LOT of screens. News updates for a little while, but now anything to distract me and my family, or to try to pretend everything is OK. Notice, I used the word screens. That's new for me. We're swapping tablets, phones and televisions depending on the show or the "content." God, I hate the word content. I've noticed my own habits haven't changed per se, as much as they have accelerated to something I assumed was inevitable. More streaming, almost no broadcast or cable—and anything from those sources is timeshifted. And no, I'm sitting out the Jordan doc. Less traditional TV has relieved me from the onslaught of brands standing with me during these uncertain times. Something to be thankful for. I reached out to Kenneth Kinney who has been mastering video media and a leader in addressable television advertising since before I knew it was possible. He is VP of Marketing and Digital Strategy at Ai Media Group and he has a vision for how the current state of things will lead to changes in a broad collection of industries that contribute to and benefit from the content we consume.Links: https://www.asharksperspective.com/https://aimediagroup.com/https://www.linkedin.com/in/kennethkinney/You can get a pretty rough AI generated transcript here: http://adampierno.com/what-will-kenneth-kinney-be-watching/ while booking Adam for your next event. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

I've been watching a LOT of screens. News updates for a little while, but now anything to distract me and my family, or to try to pretend everything is OK. Notice, I used the word screens. That's new for me. We're swapping tablets, phones and televisions depending on the show or the "content." God, I hate the word content. I've noticed my own habits haven't changed per se, as much as they have accelerated to something I assumed was inevitable. More streaming, almost no broadcast or cable—and anything from those sources is timeshifted. And no, I'm sitting out the Jordan doc. Less traditional TV has relieved me from the onslaught of brands standing with me during these uncertain times. Something to be thankful for. I reached out to Kenneth Kinney who has been mastering video media and a leader in addressable television advertising since before I knew it was possible. He is VP of Marketing and Digital Strategy at Ai Media Group and he has a vision for how the current state of things will lead to changes in a broad collection of industries that contribute to and benefit from the content we consume. Links: <a href="https://www.asharksperspective.com/" rel="nofollow" target="_blank">https://www.asharksperspective.com/</a><a href="https://aimediagroup.com/" rel="nofollow" target="_blank">https://aimediagroup.com/</a><a href="https://www.linkedin.com/in/kennethkinney/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kennethkinney/</a> You can get a pretty rough AI generated transcript here: <a href="http://adampierno.com/what-will-kenneth-kinney-be-watching/" rel="nofollow" target="_blank">http://adampierno.com/what-will-kenneth-kinney-be-watching/</a> while booking Adam for your next event. Get full access to The Strategy Inside Everything at <a href="https://specific.substack.com/subscribe?utm_medium=podcast" rel="nofollow" target="_blank">specific.substack.com/subscribe</a>

What will Kenneth Kinney be watching?

We spoke with Kenneth (the shark) Kinney of Ai Media Group about The convergence of TV and digital. We get into the importance of attribution in video, what 5G will mean for the evolution of video marketing and what you can expect in the next 5 years. Yes, Kenneth loves sharks, but he is also a creative marketer, growth executive, consultant, and speaker. He is passionate about lead generation, leveraging data in omni-channel strategies, driving growth, Digital Marketing, and Advanced TV. Learn more about your ad choices. Visit megaphone.fm/adchoices

We spoke with Kenneth (the shark) Kinney of Ai Media Group about The convergence of TV and digital. We get into the importance of attribution in video, what 5G will mean for the evolution of video marketing and what you can expect in the next 5 years. Yes, Kenneth loves sharks, but he is also a creative marketer, growth executive, consultant, and speaker. He is passionate about lead generation, leveraging data in omni-channel strategies, driving growth, Digital Marketing, and Advanced TV. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

#60: The Convergence of TV and Digital, with Kenneth Kinney

On this episode, we welcome Kenneth Kinney to the program.  Kenneth is the host of “A Shark’s Perspective,” a nationally recognized podcast featuring the "who’s who" of experts and thought leaders in marketing, and he's the VP of Marketing and Digital Strategy at  Ai Media Group, a leader in performance marketing.  Kenneth is a highly accomplished and creative marketer, growth executive, consultant, and speaker. He is passionate about lead generation, leveraging data in omni-channel strategies, driving growth, digital marketing, advanced TV, and helping make marketers better.  Here's what we cover in today's episode:  Why you need to invest in marketing early How smaller companies can compete with bigger brands Why you need to have a marketing strategy Don’t create content to just create content Why data is critical  

On this episode, we welcome <a href="linkedin.com/in/kennethkinney" rel="nofollow" target="_blank">Kenneth Kinney</a> to the program.  Kenneth is the host of “<a href="http://www.asharksperspective.com" rel="nofollow" target="_blank">A Shark’s Perspective</a>,” a nationally recognized podcast featuring the "who’s who" of experts and thought leaders in marketing, and he's the VP of Marketing and Digital Strategy at <a href="https://www.aimediagroup.com/" rel="noopener nofollow" target="_blank"> Ai Media Group</a>, a leader in performance marketing. Kenneth is a highly accomplished and creative marketer, growth executive, consultant, and speaker. He is passionate about lead generation, leveraging data in omni-channel strategies, driving growth, digital marketing, advanced TV, and helping make marketers better. Here's what we cover in today's episode: <ul> <li>Why you need to invest in marketing early</li> <li>How smaller companies can compete with bigger brands</li> <li>Why you need to have a marketing strategy</li> <li>Don’t create content to just create content</li> <li>Why data is critical </li> </ul>

25. How to Jumpstart Your Marketing from A Shark's Perspective (w/ Kenneth Kinney)