Jeff MacGurn's guest appearances

Jeff MacGurn

BizOwner360

Better Business, Better Life - Helping you live your Ideal Entrepreneurial Life with EOS and Experts

OwlTail

As Chief Operating Officer &amp; EOS Integrator at BusinessOnline, Jeff focuses on creating operational excellence as well as working with clients to provide strategic consulting on their digital marketing programs.   In his role at BusinesOnline Jeff is responsible for overseeing Paid Media, SEO, Creative, Content, Analytics, Account-Based Marketing (ABM), Client Services, Program Management, Finance, Human Resources, Sales, Marketing, Mergers and Acquisitions. He has over 20 years of experience working with Fortune 500 and Global 1000 companies in the Travel, Retail, Etail, Consumer Electronics, Financial, High Tech and Business to Business Industries with clients such as Sony, Bank of America, Wells Fargo, Samsung, IBM, T-Mobile, Disney, Nikon, Apple, State Farm, Intel, Informatica, and Microsoft.  In this episode, Jeff talks about how EOS has worked in their business &amp; why introducing processes &amp; systems, such as EOS, do not stifle creativity but actually improve it!  Jeff's Top 3 Tips are:   Always focus on work/life balance for everyone in the organisation Understand that there is no magic silver bullet Stay focused   Head to our website for the full transcript &amp; more tips &amp; tools - https://www.debrachantry-taylor.com/podcast Or connect with Jack here: https://www.linkedin.com/in/jack-martin-52ten/ Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership &amp; Business Coach | Business Owner #betterbusinessbetterlife #entrepreneur #leadership #eosimplementer Professional EOS Implementer Australia Professional EOS Implementer New Zealand  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/betterbusiness-betterlife/message

As Chief Operating Officer &amp; EOS Integrator at BusinessOnline, Jeff focuses on creating operational excellence as well as working with clients to provide strategic consulting on their digital marketing programs.  In his role at BusinesOnline Jeff is responsible for overseeing Paid Media, SEO, Creative, Content, Analytics, Account-Based Marketing (ABM), Client Services, Program Management, Finance, Human Resources, Sales, Marketing, Mergers and Acquisitions. He has over 20 years of experience working with Fortune 500 and Global 1000 companies in the Travel, Retail, Etail, Consumer Electronics, Financial, High Tech and Business to Business Industries with clients such as Sony, Bank of America, Wells Fargo, Samsung, IBM, T-Mobile, Disney, Nikon, Apple, State Farm, Intel, Informatica, and Microsoft. In this episode, Jeff talks about how EOS has worked in their business &amp; why introducing processes &amp; systems, such as EOS, do not stifle creativity but actually improve it! Jeff's Top 3 Tips are: <ol> <li>Always focus on work/life balance for everyone in the organisation</li> <li>Understand that there is no magic silver bullet</li> <li>Stay focused</li> </ol> Head to our website for the full transcript &amp; more tips &amp; tools - <a href="https://www.debrachantry-taylor.com/podcast" rel="nofollow" target="_blank">https://www.debrachantry-taylor.com/podcast</a> Or connect with Jack here: <a href="https://www.linkedin.com/in/jack-martin-52ten/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jack-martin-52ten/</a> Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership &amp; Business Coach | Business Owner #betterbusinessbetterlife #entrepreneur #leadership #eosimplementer Professional EOS Implementer Australia Professional EOS Implementer New Zealand --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/betterbusiness-betterlife/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/betterbusiness-betterlife/message</a>

Process does not stifle creativity! with Jeff MacGurn - Episode 47 of Better Business, Better Life!

Account-based marketing (ABM) is one of the most effective strategies for B2B sales but many founders are still missing out on the awesome benefits that it offers.   Today, I have just the perfect person to help us understand what ABM is really all about, BusinessOnline Chief Operating Officer Jeff MacGurn.   Jeff shares the different ways that ABM boosts sales. He also gives insights on how to get started with ABM and how to target the right audience with the right type of content.   Are you looking to learn more about ABM and how you can get the most out of it? Jump into this episode now! We talk about:  Introduction [00:00] The current landscape of digital marketing for small businesses [03:38] Dealing with the changes in buyer expectations [07:14] How ABM helps businesses in 6 different ways [10:17] Are you in front of the right audience? [17:34] How to have a targetted marketing if you’re under $10 million [21:43] Coming up with content that connects with your target clients [26:02] One of the most compelling reasons for doing ABM [31:38] Jeff’s pro tips on getting started with ABM [33:58]  Resource Links:  Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)     About Our Guest: Jeff MacGurn is the COO of BusinessOnline where he works with clients to give strategic consultation on their digital marketing initiatives, specializing on Account-based Marketing. Sony, Bank of America, Wells Fargo, Samsung, IBM, T-Mobile, Disney, Nikon, Apple, State Farm, Intel, Informatica, and Microsoft are just a few of the Fortune 500 and Global 1000 companies Jeff has worked with. Connect with Jeff MacGurn: Website https://www.businessol.com/ LinkedIn: https://www.linkedin.com/in/jeffmacgurn/ https://www.linkedin.com/company/bolagency/ Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube:  https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/ If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

Account-based marketing (ABM) is one of the most effective strategies for B2B sales but many founders are still missing out on the awesome benefits that it offers. Today, I have just the perfect person to help us understand what ABM is really all about, BusinessOnline Chief Operating Officer Jeff MacGurn. Jeff shares the different ways that ABM boosts sales. He also gives insights on how to get started with ABM and how to target the right audience with the right type of content. Are you looking to learn more about ABM and how you can get the most out of it? Jump into this episode now! We talk about: <ol> <li>Introduction [00:00]</li> <li>The current landscape of digital marketing for small businesses [03:38]</li> <li>Dealing with the changes in buyer expectations [07:14]</li> <li>How ABM helps businesses in 6 different ways [10:17]</li> <li>Are you in front of the right audience? [17:34]</li> <li>How to have a targetted marketing if you’re under $10 million [21:43]</li> <li>Coming up with content that connects with your target clients [26:02]</li> <li>One of the most compelling reasons for doing ABM [31:38]</li> <li>Jeff’s pro tips on getting started with ABM [33:58]</li> </ol> Resource Links: <ul> <li>Brett Trainor Website (<a href="https://bretttrainor.com/" rel="nofollow" target="_blank">https://bretttrainor.com/</a>)</li> <li>Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (<a href="https://bretttrainor.com/resources/" rel="nofollow" target="_blank">https://bretttrainor.com/resources/</a>)</li> </ul> About Our Guest: Jeff MacGurn is the COO of BusinessOnline where he works with clients to give strategic consultation on their digital marketing initiatives, specializing on Account-based Marketing. Sony, Bank of America, Wells Fargo, Samsung, IBM, T-Mobile, Disney, Nikon, Apple, State Farm, Intel, Informatica, and Microsoft are just a few of the Fortune 500 and Global 1000 companies Jeff has worked with. Connect with Jeff MacGurn: Website <a href="https://www.businessol.com/about/meet-the-team" rel="nofollow" target="_blank">https://www.businessol.com/</a> LinkedIn: <a href="https://www.linkedin.com/in/jeffmacgurn/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jeffmacgurn/</a> <a href="https://www.linkedin.com/company/bolagency/" rel="nofollow" target="_blank">https://www.linkedin.com/company/bolagency/</a> Connect with me and learn more about growing your business: Email: <a href="mailto:BT@BrettTrainor.com">BT@BrettTrainor.com</a> LinkedIn: <a href="https://www.linkedin.com/in/bretttrainor/" rel="nofollow" target="_blank">https://www.linkedin.com/in/bretttrainor/</a> YouTube: <a href="https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg" rel="nofollow" target="_blank"> https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg</a> Facebook: <a href="https://www.facebook.com/TrainorBrett" rel="nofollow" target="_blank">https://www.facebook.com/TrainorBrett</a> Twitter: <a href="https://twitter.com/Brett_Trainor" rel="nofollow" target="_blank">https://twitter.com/Brett_Trainor</a> Instagram: <a href="https://www.instagram.com/bretttrainor/" rel="nofollow" target="_blank">https://www.instagram.com/bretttrainor/</a> If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.