Cindy Hohman's guest appearances

Cindy Hohman

Your Creative Push

Pencil Kings | Inspiring Artist Interviews with Today's Best Artists

Positively Creative

David Luong

Piper Talladay

Kevin Murphy

Kan Muftic

Mitch Bowler

Ahmed Aldoori

Jane Radstrom

Jon Demartin

Derek Rodenbeck

Maria Brophy

Cory Huff

Shane Madden

Cinzia Angelini

Youngman Brown

Matthew Quick

OwlTail

Cindy Hohman from ArtMarketingProject.com helps artists market and sell their work by showing them how to be effective and efficient with marketing and empowering them to take the reins themselves.  In addition to working with artists one on one she also teaches marketing at the university level. She works with a large range of artists from abstract artists to those working in illustration and photography. 3:30 - How does your marketing advice apply to artists in different markets? 6:47 - A lot of skills in life come down to 10% learning and 90% doing, but have you found this also to be true when it comes to marketing? 09:20 - Using strategy, so you're not spinning your wheels and doing things that feel icky 11:10 - How to help artists through the paralyzing fear of having too many options 15:04 - Discussing the size of the artist's audience and how that can affect (or not) the ideas of bringing new projects and products to market 17:05 - How to start building an audience (both with and without social media) 25:17 - The main way Cindy works with and helps artists... by getting them to do the things they know they should, but are procrastinating on 31:40 - Exploring the idea of the artist mindset 34:25 - Who are the right types of artists to work with Cindy to help improve their marketing? 35:52 - How can artists stand out and have their work be seen?

Cindy Hohman from <a href="http://ArtMarketingProject.com" rel="nofollow" target="_blank">ArtMarketingProject.com</a> helps artists market and sell their work by showing them how to be effective and efficient with marketing and empowering them to take the reins themselves.  In addition to working with artists one on one she also teaches marketing at the university level. She works with a large range of artists from abstract artists to those working in illustration and photography. 3:30 - How does your marketing advice apply to artists in different markets? 6:47 - A lot of skills in life come down to 10% learning and 90% doing, but have you found this also to be true when it comes to marketing? 09:20 - Using strategy, so you're not spinning your wheels and doing things that feel icky 11:10 - How to help artists through the paralyzing fear of having too many options 15:04 - Discussing the size of the artist's audience and how that can affect (or not) the ideas of bringing new projects and products to market 17:05 - How to start building an audience (both with and without social media) 25:17 - The main way Cindy works with and helps artists... by getting them to do the things they know they should, but are procrastinating on 31:40 - Exploring the idea of the artist mindset 34:25 - Who are the right types of artists to work with Cindy to help improve their marketing? 35:52 - How can artists stand out and have their work be seen?

PK 196: Marketing for Artists with Cindy Hohman

In this episode, Cindy Hohman of Art Marketing Project shares about the importance of knowing how to market your fine art business. We chat about branding, find your unique style and ideal buyer, and the importance of authenticity.   About Cindy: You’re passionate about creating art and I’m passionate about helping you make a living. As the founder of the Art Marketing Project, I am dedicated to helping creative entrepreneurs thrive. I have committed most of my career to working in the visual arts and with artists. I also gave birth to a fine artist, who is attending art school and planning to make a living with her art. As you can see, I have a vested interest in the topic! After spending years as a graphic designer and working in non-profit organizations, I took a position at the Art Students League of Denver, where I managed marketing and promotions for their fine art school and summer art festival. After that, I landed my dream job at the Denver Art Museum, where I managed advertising and promotions. I have also served on the board of the Art District on Santa Fe and presented marketing workshops for Boulder County Arts Alliance and Arts Longmont.   Website: http://artmarketingproject.com/ Instagram: https://www.instagram.com/artmarketingproject/ Facebook: https://www.facebook.com/artmarketingproject Pinterest: https://www.pinterest.com/artmarketingproject/ Linkedin:  https://www.linkedin.com/in/cindy-sewell-hohman-1118797 Youtube:  https://www.youtube.com/channel/UCrDI7ixqNiHQF-FDWc0MYrA   Links: To get 50% off your first year with Honeybook, go to positivelycreative.net/honeybook!   About The Positively Creative Podcast: The Positively Creative Podcast was created by Dorothy Collier, artist of Dorothy Art, for creative entrepreneurs. When Dorothy started having a positive outlook on every aspect of her life, including her art career, the creativity and opportunities started overflowing! Join her as she chats with other small business owners, discussing the ins and outs of how to run a creative business and how they make it in their respective fields. To learn more about The Positively Creative Podcast, visit our website or head over to our Patreon page! You can also find Dorothy on Instagram at @positivelycreativepodcast and @dorothyart!

In this episode, Cindy Hohman of <a href="http://artmarketingproject.com/" rel="nofollow" target="_blank">Art Marketing Project</a> shares about the importance of knowing how to market your fine art business. We chat about branding, find your unique style and ideal buyer, and the importance of authenticity. About Cindy: You’re passionate about creating art and I’m passionate about helping you make a living. As the founder of the Art Marketing Project, I am dedicated to helping creative entrepreneurs thrive. I have committed most of my career to working in the visual arts and with artists. I also gave birth to a fine artist, who is attending art school and planning to make a living with her art. As you can see, I have a vested interest in the topic! After spending years as a graphic designer and working in non-profit organizations, I took a position at the Art Students League of Denver, where I managed marketing and promotions for their fine art school and summer art festival. After that, I landed my dream job at the Denver Art Museum, where I managed advertising and promotions. I have also served on the board of the Art District on Santa Fe and presented marketing workshops for <a href="https://www.bouldercountyarts.org/" rel="nofollow" target="_blank">Boulder County Arts Alliance</a> and <a href="http://artslongmont.org/" rel="nofollow" target="_blank">Arts Longmont</a>. Website: <a href="http://artmarketingproject.com/" rel="nofollow" target="_blank">http://artmarketingproject.com/</a> Instagram: <a href="https://www.instagram.com/artmarketingproject/" rel="nofollow" target="_blank">https://www.instagram.com/artmarketingproject/</a> Facebook: <a href="https://www.facebook.com/artmarketingproject" rel="nofollow" target="_blank">https://www.facebook.com/artmarketingproject</a> Pinterest: <a href="https://www.pinterest.com/artmarketingproject/" rel="nofollow" target="_blank">https://www.pinterest.com/artmarketingproject/</a> Linkedin: <a href="https://www.linkedin.com/in/cindy-sewell-hohman-1118797" rel="nofollow" target="_blank"> https://www.linkedin.com/in/cindy-sewell-hohman-1118797</a> Youtube: <a href="https://www.youtube.com/channel/UCrDI7ixqNiHQF-FDWc0MYrA" rel="nofollow" target="_blank"> https://www.youtube.com/channel/UCrDI7ixqNiHQF-FDWc0MYrA</a> Links: To get 50% off your first year with Honeybook, go to <a href="http://positivelycreative.net/honeybook" rel="nofollow" target="_blank">positivelycreative.net/honeybook</a>! About The Positively Creative Podcast: The <a href="https://positivelycreative.squarespace.com/" rel="nofollow" target="_blank">Positively Creative Podcast</a> was created by Dorothy Collier, artist of Dorothy Art, for creative entrepreneurs. When Dorothy started having a positive outlook on every aspect of her life, including her art career, the creativity and opportunities started overflowing! Join her as she chats with other small business owners, discussing the ins and outs of how to run a creative business and how they make it in their respective fields. To learn more about The Positively Creative Podcast, <a href="https://positivelycreative.squarespace.com/" rel="nofollow" target="_blank">visit our website</a> or head over to <a href="https://www.patreon.com/positivelycreative" rel="nofollow" target="_blank">our Patreon page</a>! You can also find Dorothy on Instagram at <a href="https://www.instagram.com/positivelycreativepodcast/" rel="nofollow" target="_blank">@positivelycreativepodcast</a> and <a href="https://www.instagram.com/dorothyart/" rel="nofollow" target="_blank">@dorothyart</a>!

035 - Cindy Hohman of Art Marketing Project on Authenticity in Marketing & Visioning Your Future

Cindy Hohman is the creator of The Art Marketing Project, which helps independent artists by teaching marketing and promotion skills so you can do what you love and make a living with your art. Her goal is to make art and creativity a viable, sustainable, and profitable career path. Full shownotes: http://yourcreativepush.com/cindyhohman  In this episode, Cindy discusses: -Her background working at the Art Students League of Denver and the Denver Art Museum. -How and why she started the Art Marketing Project. -Why it is so important to develop a marketing plan and not just do what everybody else is doing. -The importance of keeping track of your numbers and analytics. -How to know when to quit your attempt at a particular social media tactic. -Building a brand for yourself that you choose, and then finding your ideal buyers. -Whether or not you should create a new identity if you plan on doing a different type of creative work. -How to push past the icky feeling that comes with marketing and self-promotion. -Being a hedgehog. -Having a strong website and also making sure you make it clear that your work is for sale. -Not being afraid to make real-world connections. -Disney’s rule for selling art and how it is never too early to start selling your art. -More information about her new course. Cindy's Final Push will encourage you to not be afraid to market your own work and to know your ideal buyer!   Quotes: “Without a marketing plan, you can easily get caught in the shiny object syndrome.” “Marketing is hard, but you should enjoy a good part of what you’re doing with it.” “Your ideal buyer is for you to choose, not for your past buyers to tell you.” “Don’t try to be acceptable and pleasant to everybody.  What you do should hit right to the core of who it’s meant for.” “You don’t even have to have your website up and completely functional and perfectly done to sell your work.” “Sharing your work is great.  Being clear that it is for sale is even better.” Links mentioned: Art Marketing Project goodies for YCP listeners Connect with Cindy: Website / Facebook / Instagram / LinkedIn / Pinterest On the next episode: Kan Muftic : Website / Facebook Join the discussion in the Facebook group!

Cindy Hohman is the creator of The Art Marketing Project, which helps independent artists by teaching marketing and promotion skills so you can do what you love and make a living with your art. Her goal is to make art and creativity a viable, sustainable, and profitable career path. Full shownotes: <a href="http://yourcreativepush.com/cindyhohman" rel="nofollow" target="_blank">http://yourcreativepush.com/cindyhohman</a> In this episode, Cindy discusses: -Her background working at the Art Students League of Denver and the Denver Art Museum. -How and why she started the Art Marketing Project. -Why it is so important to develop a marketing plan and not just do what everybody else is doing. -The importance of keeping track of your numbers and analytics. -How to know when to quit your attempt at a particular social media tactic. -Building a brand for yourself that you choose, and then finding your ideal buyers. -Whether or not you should create a new identity if you plan on doing a different type of creative work. -How to push past the icky feeling that comes with marketing and self-promotion. -Being a hedgehog. -Having a strong website and also making sure you make it clear that your work is for sale. -Not being afraid to make real-world connections. -Disney’s rule for selling art and how it is never too early to start selling your art. -More information about her new course. Cindy's Final Push will encourage you to not be afraid to market your own work and to know your ideal buyer!   Quotes: “Without a marketing plan, you can easily get caught in the shiny object syndrome.” “Marketing is hard, but you should enjoy a good part of what you’re doing with it.” “Your ideal buyer is for you to choose, not for your past buyers to tell you.” “Don’t try to be acceptable and pleasant to everybody.  What you do should hit right to the core of who it’s meant for.” “You don’t even have to have your website up and completely functional and perfectly done to sell your work.” “Sharing your work is great.  Being clear that it is for sale is even better.” Links mentioned: <a href="http://artmarketingproject.com/your-creative-push/" rel="noopener nofollow" target="_blank">Art Marketing Project goodies for YCP listeners</a> Connect with Cindy: <a href="http://artmarketingproject.com/your-creative-push/" rel="noopener nofollow" target="_blank">Website</a> / <a href="https://www.facebook.com/artmarketingproject" rel="noopener nofollow" target="_blank">Facebook</a> / <a href="https://www.instagram.com/artmarketingproject/" rel="noopener nofollow" target="_blank">Instagram</a> / <a href="https://www.linkedin.com/in/cindy-sewell-hohman-1118797" rel="noopener nofollow" target="_blank">LinkedIn</a> / <a href="https://www.pinterest.com/artmarketingproject/" rel="noopener nofollow" target="_blank">Pinterest</a> On the next episode: Kan Muftic : <a href="https://kan-muftic.squarespace.com/" rel="noopener nofollow" target="_blank">Website</a> / <a href="https://www.facebook.com/kan.muftic/about?lst=52400106%3A580917321%3A1489605260§ion=education&amp;pnref=about" rel="noopener nofollow" target="_blank">Facebook</a> Join the discussion in the <a href="https://www.facebook.com/groups/yourcreativepush/" rel="noopener nofollow" target="_blank">Facebook group</a>!

283: Who are you to HIDE YOUR LIGHT? (w/ Cindy Hohman)