Shannon Katschilo's guest appearances

Shannon Katschilo

Marketing News Canada

Fine Tune with Corby Fine

GROW B2B FASTER

Jed Schneiderman

Tony Chapman

David Meerman Scott

Matthew Luhn

Guy Kawasaki

Malcolm Gladwell

Dan Levy

Seth Godin

Duncan Wardle

Oli Gardner

Simon Sinek

Mike Morrison

Ben Johnson

John Jantsch

Joe Haslam

OwlTail

Value without trust won't win you leads. But how do you add one to the other?On today's GROW B2B FASTER episode, Shannon Katschilo, VP of strategic sales at Zoomin Software, chats with Sammy about ways to make winning leads more fun for everyone involved.What’s in it for you:1. How putting the fun back in sales helps you build trust and up your sales game2. Why impersonal ‘spray and pray’ tactics are not the way to go 3. Shannan’s magic bullet for winning leads on an executive level4. How to identify the “closers” in B2B sales5. How to win key people for your B2B sales team in strong competitionAbout Shannon:Shannon is Vice President of Strategic Sales at Zoomin Software. She represents a group of individuals within the sales organization, that are working with the largest organizations globally to solve high level pains within the organization.To keep body and mind fit and sharp she meditates every morning with a calm app. Find Shannon on LinkedIn: https://www.linkedin.com/in/skatschilo/Shannon's company Zoomin Software: https://www.zoominsoftware.com/Shannon’s business book recommendation:Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney https://amzn.to/3MzAHRxShannon's favorite business leader: Adam Grant - https://www.linkedin.com/in/adammgrant/__________About Zoomin SoftwareZoomin Software helps companies manage their technical content such as user guides, manuals, and community discussions. The company's intelligent platform ingests all your content, from manuals to API docs to support articles, and delivers it as a unified and consistent source of Product Answers. Zoomin Software has their headquarters in New York.Website: https://www.zoominsoftware.com/Industry: Business Information Systems, Content, Knowledge Management, Publishing, SoftwareHeadquarters: New York, United StatesFounded: 2015__________About the host Sammy:Sammy helps you to:1. Build your community of big whale clients2. Win employees3. Drive B2B salesGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________Past guests on the GROW B2B FASTER Show include:  Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Value without trust won't win you leads. But how do you add one to the other? On today's GROW B2B FASTER episode, <a href="https://www.linkedin.com/in/skatschilo/" rel="nofollow" target="_blank">Shannon Katschilo</a>, VP of strategic sales at <a href="https://www.zoominsoftware.com/" rel="nofollow" target="_blank">Zoomin Software</a>, chats with <a href="https://www.linkedin.com/in/sammygebele/" rel="nofollow" target="_blank">Sammy </a>about ways to make winning leads more fun for everyone involved. What’s in it for you: 1. How putting the fun back in sales helps you build trust and up your sales game 2. Why impersonal ‘spray and pray’ tactics are not the way to go 3. Shannan’s magic bullet for winning leads on an executive level 4. How to identify the “closers” in B2B sales 5. How to win key people for your B2B sales team in strong competition About Shannon: Shannon is Vice President of Strategic Sales at Zoomin Software. She represents a group of individuals within the sales organization, that are working with the largest organizations globally to solve high level pains within the <a href="http://organization.To" rel="nofollow" target="_blank">organization.To</a> keep body and mind fit and sharp she meditates every morning with a calm app. Find Shannon on LinkedIn: <a href="https://www.linkedin.com/in/skatschilo/" rel="nofollow" target="_blank">https://www.linkedin.com/in/skatschilo/</a> Shannon's company Zoomin Software: <a href="https://www.zoominsoftware.com/" rel="nofollow" target="_blank">https://www.zoominsoftware.com/</a> Shannon’s business book recommendation: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney <a href="https://amzn.to/3MzAHRx" rel="nofollow" target="_blank">https://amzn.to/3MzAHRx</a> Shannon's favorite business leader: Adam Grant - <a href="https://www.linkedin.com/in/adammgrant/" rel="nofollow" target="_blank">https://www.linkedin.com/in/adammgrant/</a> __________ About Zoomin Software Zoomin Software helps companies manage their technical content such as user guides, manuals, and community discussions. The company's intelligent platform ingests all your content, from manuals to API docs to support articles, and delivers it as a unified and consistent source of Product Answers. Zoomin Software has their headquarters in New York. Website: <a href="https://www.zoominsoftware.com/" rel="nofollow" target="_blank">https://www.zoominsoftware.com/</a> Industry: Business Information Systems, Content, Knowledge Management, Publishing, Software Headquarters: New York, United States Founded: 2015 __________ About the host Sammy: Sammy helps you to: 1. Build your community of big whale clients 2. Win employees 3. Drive B2B sales Get in touch with Sammy on LinkedIn: <a href="https://www.linkedin.com/in/sammygebele/" rel="nofollow" target="_blank">https://www.linkedin.com/in/sammygebele/</a> __________ Past guests on the GROW B2B FASTER Show include:  <a href="https://podcast.sawoo.io/1166228/10418104-ep-52-justin-welsh-is-cracking-the-linkedin-code-2m-revenue-in-2-years-posts-with-1-000s-of-likes-comments-and-0-spent-on-marketing" rel="nofollow" target="_blank">Justin Welsh</a>, <a href="https://podcast.sawoo.io/1166228/9617627-ep-44-ian-koniak-how-to-sell-to-senior-executives-create-demand-through-linkedin-posts" rel="nofollow" target="_blank">Ian Koniak</a>, <a href="https://podcast.sawoo.io/1166228/9406923-ep-42-jamal-reimer-160-million-dollar-of-saas-deals-closed-in-his-sales-career-learn-how-to-close-b2b-mega-deals-yourself" rel="nofollow" target="_blank">Jamal Reimer</a>, <a href="https://podcast.sawoo.io/1166228/9127682-ep-37-mike-troiano-how-to-create-your-compelling-company-story-that-helps-you-win-b2b-customers-employees-and-investors-alike" rel="nofollow" target="_blank">Mike Troiano</a>, <a href="https://podcast.sawoo.io/1166228/8012392-ep-08-john-kaplan-4-magic-questions-that-will-align-your-sales-marketing-team" rel="nofollow" target="_blank">John Kaplan</a>, <a href="https://podcast.sawoo.io/1166228/8040585-ep-09-greg-alexander-how-greg-sold-his-30-person-consultancy-for-a-whopping-162-million" rel="nofollow" target="_blank">Greg Alexander</a>, and many more.

Ep 59 - Shannon Katschilo - Making Sales Fun: How Shannon Wins Leads on an Executive Level & Grows a Strong Sales Team for Zoomin Software  

The one where Shelley interviews Shannon from Medallia.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Shelley McArthur Everett: LinkedIn – https://www.linkedin.com/in/shelleymcarthur/LinkedIn (SMC Communications) – https://www.linkedin.com/company/smccommInstagram – https://www.instagram.com/shelleymcarthur/Instagram (SMC Communications) - https://www.instagram.com/smccomm/Instagram (Breaking Bread) -  https://www.instagram.com/breakingbreadnow/Website - https://www.shelleymcarthur.com/ Follow Shannon Katschilo:LinkedIn - https://www.linkedin.com/in/skatschilo/?originalSubdomain=caWebsite - https://www.medallia.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy &amp; Opt-Out: https://redcircle.com/privacy

The one where Shelley interviews Shannon from Medallia.Sign up for the Marketing News Canada e-newsletter at <a href="http://www.marketingnewscanada.com/" rel="nofollow" target="_blank">www.marketingnewscanada.com</a>.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: <a href="https://jellyacademy.ca/digital-marketing-6-week-program" rel="nofollow" target="_blank">https://jellyacademy.ca/digital-marketing-6-week-program</a> Follow Marketing News Canada:Twitter - <a href="http://twitter.com/MarketingNewsC2" rel="nofollow" target="_blank">twitter.com/MarketingNewsC2</a>Facebook - <a href="http://facebook.com/MarketingNewsCanada" rel="nofollow" target="_blank">facebook.com/MarketingNewsCanada</a>LinkedIn - <a href="http://linkedin.com/company/marketing-news-canada" rel="nofollow" target="_blank">linkedin.com/company/marketing-news-canada</a>YouTube - <a href="http://youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw" rel="nofollow" target="_blank">youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw</a>Website - <a href="http://marketingnewscanada.com" rel="nofollow" target="_blank">marketingnewscanada.com</a> Follow Shelley McArthur Everett: LinkedIn – <a href="https://www.linkedin.com/in/shelleymcarthur/" rel="nofollow" target="_blank">https://www.linkedin.com/in/shelleymcarthur/</a>LinkedIn (SMC Communications) – <a href="https://www.linkedin.com/company/smccomm" rel="nofollow" target="_blank">https://www.linkedin.com/company/smccomm</a>Instagram – <a href="https://www.instagram.com/shelleymcarthur/" rel="nofollow" target="_blank">https://www.instagram.com/shelleymcarthur/</a>Instagram (SMC Communications) - <a href="https://www.instagram.com/smccomm/" rel="nofollow" target="_blank">https://www.instagram.com/smccomm/</a>Instagram (Breaking Bread) -  <a href="https://www.instagram.com/breakingbreadnow/" rel="nofollow" target="_blank">https://www.instagram.com/breakingbreadnow/</a>Website - <a href="https://www.shelleymcarthur.com/" rel="nofollow" target="_blank">https://www.shelleymcarthur.com/</a> Follow Shannon Katschilo:LinkedIn - <a href="https://www.linkedin.com/in/skatschilo/?originalSubdomain=ca" rel="nofollow" target="_blank">https://www.linkedin.com/in/skatschilo/?originalSubdomain=ca</a>Website - <a href="https://www.medallia.com/" rel="nofollow" target="_blank">https://www.medallia.com/</a>Advertising Inquiries: <a href="https://redcircle.com/brands" rel="nofollow" target="_blank">https://redcircle.com/brands</a> Privacy &amp; Opt-Out: <a href="https://redcircle.com/privacy" rel="nofollow" target="_blank">https://redcircle.com/privacy</a>

Shannon Katschilo (Medallia)

Your customers have so many options, so many different ways that they can relay feedback to you. Sometimes they call you, other times they fill in surveys. If you're like me, sometimes you just go to Twitter and shout it out publicly and hope that the company is monitoring it. The ways in which your customers can provide feedback has never been more complex. Customers are communicating with businesses. They're providing unparalleled insights to inform  brands, organizations, the companies that they deal with, with all kinds of information. Now, the question is, are you as someone working in that business truly listening? Sometimes you actually think you are, but are you really? Do you really know how to listen to all of those different channels of feedback?Shannon Katschilo is the GM and Vice-President of Medallia in Canada. She has a long career focused on all kinds of different verticals and industries where she has spent her time helping organizations understand what their customers are telling them. Shannon provides us with a great list of five things that leaders and businesses need to do to really understand their customers.Listen before you leadLeverage your employee insightsPulse check your egoPlace power in the positiveAsk the right questionsListen in as Shannon and I discuss what these mean and how you can apply them in your business so that you don't miss out on what your customers are trying to tell you.

Your customers have so many options, so many different ways that they can relay feedback to you. Sometimes they call you, other times they fill in surveys. If you're like me, sometimes you just go to Twitter and shout it out publicly and hope that the company is monitoring it. The ways in which your customers can provide feedback has never been more complex. Customers are communicating with businesses. They're providing unparalleled insights to inform  brands, organizations, the companies that they deal with, with all kinds of information. Now, the question is, are you as someone working in that business truly listening? Sometimes you actually think you are, but are you really? Do you really know how to listen to all of those different channels of feedback? <a href="https://www.linkedin.com/in/skatschilo/" rel="nofollow" target="_blank">Shannon Katschilo</a> is the GM and Vice-President of <a href="https://www.medallia.com/" rel="nofollow" target="_blank">Medallia </a>in Canada. She has a long career focused on all kinds of different verticals and industries where she has spent her time helping organizations understand what their customers are telling them. Shannon provides us with a great list of five things that leaders and businesses need to do to really understand their customers.<ol><li>Listen before you lead</li><li>Leverage your employee insights</li><li>Pulse check your ego</li><li>Place power in the positive</li><li>Ask the right questions</li></ol>Listen in as Shannon and I discuss what these mean and how you can apply them in your business so that you don't miss out on what your customers are trying to tell you.

EP25 - Are You Really Listening to Your Customers with Shannon Katschilo of Medallia