Tom Worcester's guest appearances

Tom Worcester

eCommerce Evolution

Secrets To Scaling Your Ecommerce Brand

Mentors Collective: CEO Interviews

The Next Generation

Josh Durham

Steve Chou

Moses Kagan

Michael Stelzner

Alan Donegan

Evan Carmichael

Nick Disabato

Richard Branson

Sonia Magruder

Joseph Lee

Connor Young

Aurora Straus

Jason Swenk

Miki Agrawal

Jamie Miller

OwlTail

On today’s episode Tom Worcester, founder of Lunchbox, joins us to discuss music festivals and how to find a niche.Based in Washington, D.C., Lunchbox went from $0 to $40k+ MRR in a matter of months and is the only festival hydration bag you'll ever need, designed to prevent the top issues facing festival attendees around the globe, pickpockets. The Lunchbox is the most lightweight, military-grade, compact festival bag available, with unique, personalized aesthetics that allow each user to create their own Lunchbox experience.At the core of Lunchbox’s mission, Tom and the team want to improve the festival experience by extending not just their product, but also their operations to bigger horizons. “We want to be partnering with these festivals, take over their operations, take over the Lunchbox water line, put these bags in the hands of medical and security for visual identification.” With big ambitions in mind, the best of Lunchbox is yet to come.Connect with Tom here:TwitterLinkedInWant to hear about new episodes? Subscribe via email and check us out on Twitter: @TheNextGenPod

On today’s episode Tom Worcester, founder of Lunchbox, joins us to discuss music festivals and how to find a niche. Based in Washington, D.C., Lunchbox went from $0 to $40k+ MRR in a matter of months and is the only festival hydration bag you'll ever need, designed to prevent the top issues facing festival attendees around the globe, pickpockets. The Lunchbox is the most lightweight, military-grade, compact festival bag available, with unique, personalized aesthetics that allow each user to create their own Lunchbox experience. At the core of Lunchbox’s mission, Tom and the team want to improve the festival experience by extending not just their product, but also their operations to bigger horizons. “We want to be partnering with these festivals, take over their operations, take over the Lunchbox water line, put these bags in the hands of medical and security for visual identification.” With big ambitions in mind, the best of Lunchbox is yet to come. Connect with Tom here: Twitter LinkedIn Want to hear about new episodes? Subscribe via email and check us out on Twitter: @TheNextGenPod

#64 — Building A Community For Your Festival Brand – Tom Worcester

Tom Worcester is a tremendous success story.  Grit, determination, and the ability to pivot he has in spades.  He started his eCommerce business lunchboxpacks.com in 2018 to cater to the festival and event-going crowd.  He hustled and used in-person marketing at events to help his theft-proof hydration backpacks (think a camelback, but with security features).  The products took off.  Then the pandemic hit.  No festivals. No in-person events.  But Tom knew his customers still craved community.  So he continued to build community and he helped build another business - Create with Carousel that helps eComm brands build great video content.   Here’s what we dive into:  How to build community online for an ecomm brand in record time with a unifying topic  How to positively create echo chambers for your brand What hooks you need to use to build community Creating incentives to grow your community 3 layers of a product to consider when you craft a video ad…most people only think about the first two layers How assuming you’re wrong can help you get it right with video ads When and how to best use CTAs in your video ads 

Tom Worcester is a tremendous success story.  Grit, determination, and the ability to pivot he has in spades.  He started his eCommerce business <a href="http://lunchboxpacks.com" rel="nofollow" target="_blank">lunchboxpacks.com</a> in 2018 to cater to the festival and event-going crowd.  He hustled and used in-person marketing at events to help his theft-proof hydration backpacks (think a camelback, but with security features).  The products took off.  Then the pandemic hit.  No festivals. No in-person events.  But Tom knew his customers still craved community.  So he continued to build community and he helped build another business - Create with Carousel that helps eComm brands build great video content.   Here’s what we dive into: <ul> <li>How to build community online for an ecomm brand in record time with a unifying topic </li> <li>How to positively create echo chambers for your brand</li> <li>What hooks you need to use to build community</li> <li>Creating incentives to grow your community</li> <li>3 layers of a product to consider when you craft a video ad…most people only think about the first two layers</li> <li>How assuming you’re wrong can help you get it right with video ads</li> <li>When and how to best use CTAs in your video ads</li> </ul>

Episode 174 - Building Community and Leveraging Anchor Videos for eCommerce with Tom Worcester

Are you struggling to choose a business to start? This episode goes in-depth with Tom Worcester, founder of Lunchbox to discuss the pros and cons of product and service businesses. This episode is packed full of pearls of wisdom that will surely guide...--- Support this podcast: https://podcasters.spotify.com/pod/show/mentors/support

Are you struggling to choose a business to start? This episode goes in-depth with Tom Worcester, founder of Lunchbox to discuss the pros and cons of product and service businesses. This episode is packed full of pearls of wisdom that will surely guide... --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/mentors/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/mentors/support</a>

Product Vs Service Business: Which Is Right For You? Featuring Tom Worcester Founder of Lunchbox