Garrett Oden's guest appearances

Garrett Oden

Keys To The Shop : Equipping Coffee Retail Professionals

The Daily Coffee Pro Podcast by MAP IT FORWARD

Jon Allen

Matt Perger

Lucia Solis

Candice Madison

Peter Giuliano

Cosimo Libardo

Christopher Feran

Jared Truby

Phyllis Johnson

Scott Rao

Lee Safar

Kyra Kennedy

James Hoffmann

Anne Cooper

Heather Perry

OwlTail

Garrett Oden is a copywriter and coffee marketing consultant based in Austin, Texas. You can visit his website here: https://coffeemarketingschool.com/--------------------- SPONSOR: BARATZA ---------------------www.baratza.com This episode of the MAP IT FORWARD podcast is brought to you by manual brewing grinder manufacturer, Baratza. The company that’s known for innovation, value, quality, and consistency. Baratza designs precision burr grinders with a small footprint - perfect for both home and commercial environments. Head to www.baratza.com to pick up your favorite grinder today or enquire about becoming a wholesaler of Baratza grinders. Baratza - We Grind, You Brew. --------------------- FURTHER INFO--------------------- Subscribe to this channel as well as the audio version of this podcast on Youtube, Spotify, Apple Podcasts, Stitcher, Google Play, and all other podcast-listening apps on Apple and Android devices. Visit our website at www.mapitforward.org and follow us on social media @imapitforward and @mapitforwardmiddleeast

Garrett Oden is a copywriter and coffee marketing consultant based in Austin, Texas. You can visit his website here: <a href="https://coffeemarketingschool.com/" rel="nofollow" target="_blank">https://coffeemarketingschool.com/</a>--------------------- SPONSOR: BARATZA ---------------------<a href="https://www.baratza.com" rel="nofollow" target="_blank">www.baratza.com</a> This episode of the MAP IT FORWARD podcast is brought to you by manual brewing grinder manufacturer, Baratza. The company that’s known for innovation, value, quality, and consistency. Baratza designs precision burr grinders with a small footprint - perfect for both home and commercial environments. Head to <a href="http://www.baratza.com" rel="nofollow" target="_blank">www.baratza.com</a> to pick up your favorite grinder today or enquire about becoming a wholesaler of Baratza grinders. Baratza - We Grind, You Brew. --------------------- FURTHER INFO--------------------- Subscribe to this channel as well as the audio version of this podcast on Youtube, Spotify, Apple Podcasts, Stitcher, Google Play, and all other podcast-listening apps on Apple and Android devices. Visit our website at <a href="https://www.mapitforward.org" rel="nofollow" target="_blank">www.mapitforward.org</a> and follow us on social media <a href="https://www.instagram.com/imapitforward" rel="nofollow" target="_blank">@imapitforward</a> and <a href="https://www.instagram.com/mapitforwardmiddleeast" rel="nofollow" target="_blank">@mapitforwardmiddleeast</a>

#132 - Garrett Oden (Coffee Marketing Consultant)

You are unique, but are you just marketing everyone else? How do you differentiate yourself as a business when the market has become so saturated with everyone saying the same things? Customers need clear messaging that delivers meaning, sets you apart, and drives loyalty to your shop. In a time where more than half of the ways we communicate with existing and potential customers is remote, having solid messaging is an absolute must. Today we are going to be discussing all of this with coffee marketing pro, Garrett Oden! Garrett is a coffee industry native who left the cafe to pursue coffee marketing as a freelance copywriter and content strategist. He helps brands like Caffe Nero, Amavida Coffee, Alternative Brewing, and others across the industry find and communicate meaningful messages to customers through website writing, content marketing, packaging, and beyond. Get ready to do a deep dive into actions and strategies that will help you make long term improvements to the way you represent your brand to the world.  You will learn about:  The problem with our messaging True differentiation Connecting with your core audience Clarity of mission and focus Holistic branding 3 core actions to take  Where to put your message Actions and values Hierarchy of messaging intensity    Links: www.coffeemarketingschool.com/keys Garret on LinkedIn Garrett on Twitter   Related Episodes:   Bridging the Values-Actions Gap 227 : Connecting with Hearts and Minds 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D.  059 : Founder Friday! Joshua Boyt, Metronome CoffeeThe BEST in commercial coffee equipment! www.prima-coffee.com/keys   Want the best plant based beverage for your coffee drinks? www.pacificfoods.com/food-service

You are unique, but are you just marketing everyone else? How do you differentiate yourself as a business when the market has become so saturated with everyone saying the same things? Customers need clear messaging that delivers meaning, sets you apart, and drives loyalty to your shop. In a time where more than half of the ways we communicate with existing and potential customers is remote, having solid messaging is an absolute must. Today we are going to be discussing all of this with coffee marketing pro, Garrett Oden! Garrett is a coffee industry native who left the cafe to pursue coffee marketing as a freelance copywriter and content strategist. He helps brands like Caffe Nero, Amavida Coffee, Alternative Brewing, and others across the industry find and communicate meaningful messages to customers through website writing, content marketing, packaging, and beyond. Get ready to do a deep dive into actions and strategies that will help you make long term improvements to the way you represent your brand to the world.  You will learn about: <ul> <li>The problem with our messaging</li> <li>True differentiation</li> <li>Connecting with your core audience</li> <li>Clarity of mission and focus</li> <li>Holistic branding</li> <li>3 core actions to take </li> <li>Where to put your message</li> <li>Actions and values</li> <li>Hierarchy of messaging intensity</li> </ul> Links: <a href="https://coffeemarketingschool.com/keys/" rel="nofollow" target="_blank">www.coffeemarketingschool.com/keys</a> <a href="https://www.linkedin.com/in/garrettoden/" rel="nofollow" target="_blank">Garret on LinkedIn</a> <a href="https://twitter.com/TheGarrettOden" rel="nofollow" target="_blank">Garrett on Twitter</a> Related Episodes:  <a href="https://traffic.libsyn.com/secure/keystotheshop/The_values-actions_gap.mp3" rel="nofollow" target="_blank"> Bridging the Values-Actions Gap</a> <a href="https://keystotheshop.com/heartsandminds/" rel="nofollow" target="_blank">227 : Connecting with Hearts and Minds</a> <a href="https://keystotheshop.com/marketingandcommunication/" rel="nofollow" target="_blank">215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D.</a> <a href="https://keystotheshop.com/059-founder-friday-w-joshua-boyt-metronome-coffee/" rel="nofollow" target="_blank"> 059 : Founder Friday! Joshua Boyt, Metronome Coffee</a>The BEST in commercial coffee equipment! <a href="http://www.prima-coffee.com/keys" rel="nofollow" target="_blank">www.prima-coffee.com/keys</a> Want the best plant based beverage for your coffee drinks? <a href="http://www.pacificfoods.com/food-service" rel="nofollow" target="_blank">www.pacificfoods.com/food-service</a>

234 : Actions and Strategies to Improve your Messaging w/ Garrett Oden