Sydney Berry's guest appearances

Sydney Berry

Distribution Talk

Certified: Certiport Educator Podcast

David Gordon

Robert Lee

John Kelly

Dave White

Andrew Johnson

Matt Richards

Jennifer Brown

Marshall Jones

David Watkins

Troy Meachum

John Cain

Dave Wright

Jim Henderson

Curt Steinhorst

Tasha Scott

OwlTail

According to the Bureau of Labor Statistics, only 25% of computer and mathematical occupations in the U.S. are held by women, with some job titles, such as computer network architects, going as low as 9%. There are many reasons why this gender disparity exists, and true and lasting change will require participation across society.  At Certiport, we are committed to helping close the gender technology gap. In this episode, we sat down with two amazing female tech professionals: Ashley Masters and Sydney Berry. Ashley is a Business Program Manager at Microsoft and MBA candidate at Washington State University. Sydney is a future Software Engineer and current Computer Science student at South Dakota State University. We discussed their career paths, what barriers they face as women in technology, and how educators can change the narrative to help female students succeed.  You can learn more about closing the gender technology gap here (https://certiport.pearsonvue.com/Blog/2021/March/Closing-the-Gender-Technology-Gap). Dive into Sydney’s story here (https://certiport.pearsonvue.com/Blog/2020/April/With-ACA-I-Landed-Jobs-in-UI-Design). You can also read about how Ashley got her start in technology here (https://certiport.pearsonvue.com/Blog/2017/September/MOS-Certification-Got-Me-a-Job-at-15).  Sydney also mentioned some incredible resources to help your students. Honor your students with the National Center for Women and Information Technology Aspirations in Computing Award. Find more information here (https://www.aspirations.org/award-programs/apply-for-the-award-for-aic). College educators can also encourage their female students to connect with Rewriting the Code here (https://rewritingthecode.org/).

According to the Bureau of Labor Statistics, only 25% of computer and mathematical occupations in the U.S. are held by women, with some job titles, such as computer network architects, going as low as 9%. There are many reasons why this gender disparity exists, and true and lasting change will require participation across society.  At Certiport, we are committed to helping close the gender technology gap. In this episode, we sat down with two amazing female tech professionals: Ashley Masters and Sydney Berry. Ashley is a Business Program Manager at Microsoft and MBA candidate at Washington State University. Sydney is a future Software Engineer and current Computer Science student at South Dakota State University. We discussed their career paths, what barriers they face as women in technology, and how educators can change the narrative to help female students succeed.  You can learn more about closing the gender technology gap here (<a href="https://certiport.pearsonvue.com/Blog/2021/March/Closing-the-Gender-Technology-Gap" rel="nofollow" target="_blank">https://certiport.pearsonvue.com/Blog/2021/March/Closing-the-Gender-Technology-Gap</a>). Dive into Sydney’s story here (<a href="https://certiport.pearsonvue.com/Blog/2020/April/With-ACA-I-Landed-Jobs-in-UI-Design" rel="nofollow" target="_blank">https://certiport.pearsonvue.com/Blog/2020/April/With-ACA-I-Landed-Jobs-in-UI-Design</a>). You can also read about how Ashley got her start in technology here (<a href="https://certiport.pearsonvue.com/Blog/2017/September/MOS-Certification-Got-Me-a-Job-at-15" rel="nofollow" target="_blank">https://certiport.pearsonvue.com/Blog/2017/September/MOS-Certification-Got-Me-a-Job-at-15</a>).  Sydney also mentioned some incredible resources to help your students. Honor your students with the National Center for Women and Information Technology Aspirations in Computing Award. Find more information here (<a href="https://www.aspirations.org/award-programs/apply-for-the-award-for-aic" rel="nofollow" target="_blank">https://www.aspirations.org/award-programs/apply-for-the-award-for-aic</a>). College educators can also encourage their female students to connect with Rewriting the Code here (<a href="https://rewritingthecode.org/" rel="nofollow" target="_blank">https://rewritingthecode.org/</a>).

Inspiring Female Students to Pursue Careers in Technology with Ashley Masters and Sydney Berry

“This industry is built on relationships and being able to help foster that makes a much better strengthening of best practices with all of the salons versus seeing each other as competitors.” ~Sydney Berry, Salon Services Pro  As with many distribution verticals, COVID-19 has altered the high-contact beauty supply industry seemingly overnight. But Sydney Berry sees possibilities in pivoting. In this episode, Jason chats with the founder and CEO of Salon Services Pro about her commitment to service and the company’s strategies for translating an exceptional in real life reputation to the virtual marketplace. Whether it's teaming up with a competitor or her self-described over-communicating, Sydney Berry has built a successful, multi-state business on the strength of her relationships. “We've done a lot of outreach,” she says, explaining Salon Pro’s pandemic response.  Doubling down on virtual sales calls is only part of the plan for this hands-on distribution vertical.   Distribution Talk is produced by  The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.    http://www.distributionteam.com This episode was edited &amp; mixed by  The Creative Impostor Studios.  Connect with Jason Bader on LinkedIn, Connect with Sydney Berry on LinkedIn.  While stylists are inventing unique scenarios to safely interact with their clients, Sydney and her team are amplifying the company’s online offerings to meet these hardworking entrepreneurs where they are. In addition to exploring avenues beyond B2B, Salon Pro is experimenting with coffee chats and happy hours, virtual connections to bridge the social distance gap.  This unwavering dedication has made Salon Pro the go-to source for supplies, education, and business needs since 1997. Since taking over, Sydney has grown the company into 23 stores and two distribution sites across nine states.  Gaining trust in new salon territories is not an easy task. The notoriously insular market requires the willingness and fortitude to learn local business customs. “You just think that you have an imprint and a reputation and people will understand that you are there for this purpose,” she says. Embedding senior Salon Pro talent into the areas of expansion has made all the difference in gaining client trust. As an added benefit, that hyper-local knowledge has informed the company’s COVID response. “It is amazing to watch because each and every state is unique in how they are as businesses.” Service doesn’t stop at the salon. Sydney is an avid, active member of professional organizations, having participated in programs with BBSI. As the recently elected chairwoman of the PBA, Sydney has found another way to continue her commitment. “I love our industry and I really want to see it thrive and I believe thriving can occur when we do connect in this way, because I've seen it. So that's why I stay involved.”

“This industry is built on relationships and being able to help foster that makes a much better strengthening of best practices with all of the salons versus seeing each other as competitors.” ~Sydney Berry, Salon Services Pro  As with many distribution verticals, COVID-19 has altered the high-contact beauty supply industry seemingly overnight. But Sydney Berry sees possibilities in pivoting. In this episode, Jason chats with the founder and CEO of <a href="https://www.salonservicespro.com/" rel="nofollow" target="_blank">Salon Services Pro</a> about her commitment to service and the company’s strategies for translating an exceptional in real life reputation to the virtual marketplace. Whether it's teaming up with a competitor or her self-described over-communicating, Sydney Berry has built a successful, multi-state business on the strength of her relationships. “We've done a lot of outreach,” she says, explaining Salon Pro’s pandemic response.  Doubling down on virtual sales calls is only part of the plan for this hands-on distribution vertical. Distribution Talk is produced by <a href="http://www.thedistributionteam.com/" rel="nofollow" target="_blank"> The Distribution Team,</a> a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.    <a href="http://www.distributionteam.com" rel="nofollow" target="_blank">http://www.distributionteam.com</a> This episode was edited &amp; mixed by <a href="http://www.thecreativeimpostor.com/" rel="nofollow" target="_blank"> The Creative Impostor Studios.</a> Connect with <a href="https://www.linkedin.com/in/jasonbader/" rel="nofollow" target="_blank">Jason Bader on LinkedIn,</a> Connect with <a href="https://www.linkedin.com/in/sydney-berry-3028215/" rel="nofollow" target="_blank">Sydney Berry on LinkedIn.</a> While stylists are inventing unique scenarios to safely interact with their clients, Sydney and her team are amplifying the company’s online offerings to meet these hardworking entrepreneurs where they are. In addition to exploring avenues beyond B2B, Salon Pro is experimenting with coffee chats and happy hours, virtual connections to bridge the social distance gap.  This unwavering dedication has made Salon Pro the go-to source for supplies, education, and business needs since 1997. Since taking over, Sydney has grown the company into 23 stores and two distribution sites across nine states.  Gaining trust in new salon territories is not an easy task. The notoriously insular market requires the willingness and fortitude to learn local business customs. “You just think that you have an imprint and a reputation and people will understand that you are there for this purpose,” she says. Embedding senior Salon Pro talent into the areas of expansion has made all the difference in gaining client trust. As an added benefit, that hyper-local knowledge has informed the company’s COVID response. “It is amazing to watch because each and every state is unique in how they are as businesses.” Service doesn’t stop at the salon. Sydney is an avid, active member of professional organizations, having participated in programs with <a href="https://mybbsi.com/" rel="nofollow" target="_blank">BBSI</a>. As the recently elected chairwoman of the <a href="https://www.probeauty.org/" rel="nofollow" target="_blank">PBA</a>, Sydney has found another way to continue her commitment. “I love our industry and I really want to see it thrive and I believe thriving can occur when we do connect in this way, because I've seen it. So that's why I stay involved.”

Sydney Berry on pivoting to virtual, building relationships, and gaining trust in new territories in the beauty supply industry