Kevin Mulroy's guest appearances

Kevin Mulroy

The A-List Podcast

Breaking and Entering Advertising Podcast

Lost In Found

Greg Hahn

George Tannenbaum

Rob Schwartz

Steve Pacheco

David Angelo

Eric Silver

Paula Scher

Danny Gregory

Matt MacDonald

Anthony Williams

Andy Pearson

Leo Burnett

Rob Reilly

Anselmo Ramos

Derek Walker

OwlTail

++++In the second episode of Lost In Found, we talk with Kevin Mulroy, Executive Creative Director at Mischief, one of the world’s top creative people working at one of the world’s hottest ad agencies. Tom Christmann and Kevin discuss how asking better questions is the first step to finding the insights that drive results. And how truth is the thing a good strategic marketer should always be looking for.Mischief was founded as a way to avoid the fear that pervades the big agency model: Fear of saying the wrong thing. Fear of losing a client. Fear of looking stupid. “We wanted to build a place where you remove that aspect of it,” says Kevin. “Keep asking questions. You get to better work faster that way.”The Mischief process is simple: 1. Figure out what you’re going to say. 2. Figure out the most provocative way to say it. But, as Kevin is quick to add, “you can’t do 2 before you really figure out 1.” Oh, and what you want to say has to be true. “We come up with 8-10 ways in and we all sit in a room and beat it up until we know it’s the truth.” And then every execution gets the same one-two punch.How do they find insights? “The short answer is we have great strategists,” says Kevin. The strategists at Mischief are culture curators. They’re always looking for ways to connect cultural touchstones with the client problem. In fact, everyone at Mischief does that. Kevin describes Mischief as “a strategic company dressed up like a creative one.”The result of listening in on all the things your audience cares about? Mischief client and EoS CMO Soyoung Kang says it's advertising that feels “like a friend talking to a friend.”Want to find insights like Mischief does? Here’s a few tips:1. Use Google autofill and ask it questions about your brand, problem, category. This will show you what masses of people are thinking about right now. And what you find may surprise you.• 2. Ask more questions. Ask dumb questions. Lose the fear of being wrong.3. Participate in social media. You don’t have to be a teenager to use TikTok. You just have to be yourself. And living in the culture of your audience is the best way to understand them. Check out how Oliver McAteer does it for Mischief. Masterful.4. ABC. Always Be Curating. Keep a file where you put all the things you find that you think your audience would love to hear about from you. Set aside time each week to search until it becomes a habit.5. Need more curators? Hiire Catch+Release. Whether you’re looking for truth or simply a shot you can license, our curators are standing by to help. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit catchandrelease.substack.com

++++In the second episode of Lost In Found, we talk with Kevin Mulroy, Executive Creative Director at Mischief, one of the world’s <a href="https://adage.com/article/special-report-agency-list-creativity-awards/creativity-awards-2022-winners-bianca-guimaraes-and-kevin-mulroy-mischief-no-fixed-address/2411221" rel="nofollow" target="_blank">top creative people</a> working at one of the world’s <a href="https://www.campaignlive.com/article/advertising-agency-year-2021-mischief-no-fixed-address/1749466" rel="nofollow" target="_blank">hottest ad agencies</a>. Tom Christmann and Kevin discuss how asking better questions is the first step to finding the insights that drive results. And how truth is the thing a good strategic marketer should always be looking for.Mischief was founded as a way to avoid the fear that pervades the big agency model: Fear of saying the wrong thing. Fear of losing a client. Fear of looking stupid. “We wanted to build a place where you remove that aspect of it,” says Kevin. “Keep asking questions. You get to better work faster that way.”The Mischief process is simple: 1. Figure out what you’re going to say. 2. Figure out the most provocative way to say it. But, as Kevin is quick to add, “you can’t do 2 before you really figure out 1.” Oh, and what you want to say has to be true. “We come up with 8-10 ways in and we all sit in a room and beat it up until we know it’s the truth.” And then every execution gets the same one-two punch.How do they find insights? “The short answer is we have great strategists,” says Kevin. The strategists at Mischief are culture curators. They’re always looking for ways to connect cultural touchstones with the client problem. In fact, everyone at Mischief does that. Kevin describes Mischief as “a strategic company dressed up like a creative one.”The result of listening in on all the things your audience cares about? Mischief client and EoS CMO Soyoung Kang says it's advertising that feels <a href="https://www.marketingbrew.com/stories/2022/10/26/a-conversation-with-soyoung-kang-the-cmo-of-eos" rel="nofollow" target="_blank">“like a friend talking to a friend.”</a>Want to find insights like Mischief does? Here’s a few tips:1. Use Google autofill and ask it questions about your brand, problem, category. This will show you what masses of people are thinking about right now. And what you find may surprise you.• 2. Ask more questions. Ask dumb questions. Lose the fear of being wrong.3. Participate in social media. You don’t have to be a teenager to use TikTok. You just have to be yourself. And living in the culture of your audience is the best way to understand them. Check out how <a href="https://www.tiktok.com/@mischiefusa" rel="nofollow" target="_blank">Oliver McAteer</a> does it for Mischief. Masterful.4. ABC. Always Be Curating. Keep a file where you put all the things you find that you think your audience would love to hear about from you. Set aside time each week to search until it becomes a habit.5. Need more curators? Hiire <a href="https://www.catchandrelease.com/" rel="nofollow" target="_blank">Catch+Release</a>. Whether you’re looking for truth or simply a shot you can license, our curators are standing by to help. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://catchandrelease.substack.com?utm_medium=podcast&amp;utm_campaign=CTA_1" rel="nofollow" target="_blank">catchandrelease.substack.com</a>

Lost In Found 002 Kevin Mulroy

Kevin Mulroy and Bianca Guimaraes are Co-Executive Creative Directors at Mischief at No Fixed Address and the most recent guests on the Breaking &amp; Entering Podcast. Both are incredibly talented and well accomplished in their careers, showing no signs of letting up. If you add up their combined advertising award count, you will reach a number I didn't attempt to get to because it's so high.   They graciously spoke with me to explain how they broke into advertising, their most powerful lessons, their biggest mistakes, and most proud of in their careers. I was nervous because they created work that I wrote an essay on back at the University of Illinois.   Mischief seems to be a great work environment, and with them at the top, I am confident Mischief will continue to make headlines.   ---   Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Kevin Mulroy and Bianca Guimaraes are Co-Executive Creative Directors at Mischief at No Fixed Address and the most recent guests on the Breaking &amp; Entering Podcast. Both are incredibly talented and well accomplished in their careers, showing no signs of letting up. If you add up their combined advertising award count, you will reach a number I didn't attempt to get to because it's so high.  They graciously spoke with me to explain how they broke into advertising, their most powerful lessons, their biggest mistakes, and most proud of in their careers. I was nervous because they created work that I wrote an essay on back at the University of Illinois.  Mischief seems to be a great work environment, and with them at the top, I am confident Mischief will continue to make headlines.  --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/breakenter/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/breakenter/message</a>

#76: B&E w/Bianca Guimaraes & Kevin Mulroy, ECD's at Mischief 

On this episode of The A-List (the podcast that asks the world’s top advertising professionals how they got started in the business) Tom talks to Mischief USA ECD Kevin Mulroy.Mischief is an offshoot of Canadian Agency No Fixed Address, the fast-growing disruptor agency that scooped up Greg Hahn after he was fired by BBDO this summer. Kevin describes Mischief USA as “a small band of experienced, accountable creatives moving fast and caring about what they make.” Kevin tells us about being a bad student in high school (except for creative writing), hating and losing his first job in advertising as a media planner, and a conversation with comedy writer and actor Brian Stack that made him realize he needed to go back to ad school at 25.Follow Kevin on twitter at @sethmoe. --There are still spots available in every class at Adhouse Advertising School. The fall application is live right now at Adhousenyc.com. Learn from industry pros George Tannenbaum, Mike Rovner and Soren Youngren, Matt Low and Mani Schlisser, Paul Fix or Tom Christmann. You get ten weeks of classes for just six hundred bucks. Go to adhousenyc.com and apply right now.----------You can connect with Tom at tomchristmann.net. Our music was composed by Ross Hopman at Duotone Audio Group. This episode was edited by Tom "All Thumbs" Christmann.Thanks for listening. Please subscribe to The A-List Podcast on Soundcloud or wherever you listen to pods. And share us with a friend.See you next time.

On this episode of The A-List (the podcast that asks the world’s top advertising professionals how they got started in the business) Tom talks to Mischief USA ECD Kevin Mulroy. Mischief is an offshoot of Canadian Agency No Fixed Address, the fast-growing disruptor agency that scooped up Greg Hahn after he was fired by BBDO this summer. Kevin describes Mischief USA as “a small band of experienced, accountable creatives moving fast and caring about what they make.” Kevin tells us about being a bad student in high school (except for creative writing), hating and losing his first job in advertising as a media planner, and a conversation with comedy writer and actor Brian Stack that made him realize he needed to go back to ad school at 25. Follow Kevin on twitter at @sethmoe. -- There are still spots available in every class at Adhouse Advertising School. The fall application is live right now at <a href="http://Adhousenyc.com" rel="nofollow" target="_blank">Adhousenyc.com</a>. Learn from industry pros George Tannenbaum, Mike Rovner and Soren Youngren, Matt Low and Mani Schlisser, Paul Fix or Tom Christmann. You get ten weeks of classes for just six hundred bucks. Go to <a href="http://adhousenyc.com" rel="nofollow" target="_blank">adhousenyc.com</a> and apply right now. ---------- You can connect with Tom at <a href="http://tomchristmann.net" rel="nofollow" target="_blank">tomchristmann.net</a>. Our music was composed by Ross Hopman at Duotone Audio Group. This episode was edited by Tom "All Thumbs" Christmann. Thanks for listening. Please subscribe to The A-List Podcast on Soundcloud or wherever you listen to pods. And share us with a friend. See you next time.

A - List 4009 - Kevin Mulroy of Mischief USA