Doris Sleep's guest appearances

Doris Sleep

eCommerce MasterPlan

The Optimizely Podcast

Operators Series

Tracey Wallace

Tom Mucklow

Aurora Mornings

Edward Wimmer

Jon Corwin

Chris Meade

Mark Adams

Matt Warren

John Ryan

Ajay Agarwal

Christian Zeron

Greg Smith

Eric Bandholz

Rebecca Wilson

Harper Wilde

OwlTail

Would you sleep on a pillow made out of recycled plastic bottles? It’s probably more comfortable than you think, and it may be more eco-friendly than your current pillow. In today’s episode, you’ll hear from Tracey Wallace who founded Doris Sleep, as well as Matt Crawford, the GM of shipping at BigCommerce. In today’s episode, you’ll learn more about using recycled plastic in pillows and why Tracey thinks it’s important for both products and their shipping solutions to be eco-friendly. Listen in to learn about how to encourage higher value orders and repeat business, what the BigCommerce partner program is, and how e-commerce might change in the future.  Topics Discussed in Today’s Episode:  The origin story for Doris Sleep What was difficult and what was easy about going direct to consumer Why people would want to buy recycled plastic pillows How Tracey handles eco-friendly shipping How people should think about shipping from a margin perspective How Tracey encourages larger purchases and repeat business What drew Tracey to BigCommerce How Tracey handled the process of vetting companies The BigCommerce partner program and how it works How to create a connection with customers Mistakes that Tracey has made How Tracey manages marketing How e-commerce might be changing in 2021 Tips for today’s entrepreneurs  Resources: How Doris Sleep Takes Comfort in Outsourcing Fulfillment &amp; Shipping [Case Study] Automate BigCommerce order fulfillment with ShipBob Experience Doris Sleep's sustainable pillow collection Get to Know the speakers: Tracey Wallace Matt Crawford Casey Armstrong (Host)

Would you sleep on a pillow made out of recycled plastic bottles? It’s probably more comfortable than you think, and it may be more eco-friendly than your current pillow. In today’s episode, you’ll hear from Tracey Wallace who founded Doris Sleep, as well as Matt Crawford, the GM of shipping at BigCommerce. In today’s episode, you’ll learn more about using recycled plastic in pillows and why Tracey thinks it’s important for both products and their shipping solutions to be eco-friendly. Listen in to learn about how to encourage higher value orders and repeat business, what the BigCommerce partner program is, and how e-commerce might change in the future.  <h4>Topics Discussed in Today’s Episode:</h4> <ul> <li>The origin story for Doris Sleep</li> <li>What was difficult and what was easy about going direct to consumer</li> <li>Why people would want to buy recycled plastic pillows</li> <li>How Tracey handles eco-friendly shipping</li> <li>How people should think about shipping from a margin perspective</li> <li>How Tracey encourages larger purchases and repeat business</li> <li>What drew Tracey to BigCommerce</li> <li>How Tracey handled the process of vetting companies</li> <li>The BigCommerce partner program and how it works</li> <li>How to create a connection with customers</li> <li>Mistakes that Tracey has made</li> <li>How Tracey manages marketing</li> <li>How e-commerce might be changing in 2021</li> <li>Tips for today’s entrepreneurs</li> </ul> <h4>Resources:</h4> <a href="https://www.shipbob.com/blog/doris-sleep/" rel="nofollow" target="_blank">How Doris Sleep Takes Comfort in Outsourcing Fulfillment &amp; Shipping [Case Study]</a> <a href="https://www.shipbob.com/partners/bigcommerce/" rel="nofollow" target="_blank">Automate BigCommerce order fulfillment with ShipBob</a> <a href="https://dorissleep.com/?utm_source=partner-referral&amp;utm_medium=ShipBob&amp;utm_campaign=Operators%20Series" rel="nofollow" target="_blank">Experience Doris Sleep's sustainable pillow collection</a> <h4>Get to Know the speakers:</h4> <a href="https://www.linkedin.com/in/traceyrwallace/" rel="nofollow" target="_blank">Tracey Wallace</a> <a href="https://www.linkedin.com/in/matthewcrawford0/" rel="nofollow" target="_blank">Matt Crawford</a> <a href="https://www.linkedin.com/in/caseyflynnarmstrong/" rel="nofollow" target="_blank">Casey Armstrong (Host)</a>


                Doris Sleep: Tracey Wallace
            

Tracey Wallace is the founder of Doris Sleep a luxury pillow brand build on 3 generations of family expertise, that is also using recycled water bottles! The business is 6 months old and they’ve already done $10k in sales.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

Tracey Wallace is the founder of Doris Sleep a luxury pillow brand build on 3 generations of family expertise, that is also using recycled water bottles! The business is 6 months old and they’ve already done $10k in sales.This podcast uses the following third-party services for analysis: Podsights - <a href="https://podsights.com/privacy" rel="nofollow" target="_blank">https://podsights.com/privacy</a>

Tracey Wallace (ex BigCommerce editor) tells all about launching her new startup Doris Sleep

Launching a new brand from scratch is incredibly challenging. No one knows who you are; no one knows the value of your products; and you have to acquire an entirely new audience of buyers. But it can be done, and done well.  We’ve all seen the digitally native vertical brands appear out of nowhere and dominate the market. But what does it look like when one of those brands is just getting started? Tracey Wallace has been in the ecommerce world for nearly a decade, but she’s a first-time founder. She launched Doris Sleep, an ethically-made pillow company, just last year while still working at her previous role at Big Commerce. But she had years of experience working at Naturally Curly, an early content and commerce haircare company, as well as Shoptiques, a YCombinator fashion company.  Despite that, Doris Sleep was a whole new ballgame. However, Tracey explains that the business was really in her blood. 

Launching a new brand from scratch is incredibly challenging. No one knows who you are; no one knows the value of your products; and you have to acquire an entirely new audience of buyers. But it can be done, and done well.  We’ve all seen the digitally native vertical brands appear out of nowhere and dominate the market. But what does it look like when one of those brands is just getting started? Tracey Wallace has been in the ecommerce world for nearly a decade, but she’s a first-time founder. She launched Doris Sleep, an ethically-made pillow company, just last year while still working at her previous role at Big Commerce. But she had years of experience working at Naturally Curly, an early content and commerce haircare company, as well as Shoptiques, a YCombinator fashion company.  Despite that, Doris Sleep was a whole new ballgame. However, Tracey explains that the business was really in her blood.

Building a DTC Brand From the Ground Up | Tracey Wallace of Doris Sleep