Sabina Gault's guest appearances

Sabina Gault

Brand Builder

Exit Intent by Growthbuster

Ski Moms Fun Podcast

Oliver Bogner

Kelly LeVeque

Oprah Winfrey

Darin Olien

Tom Bilyeu

Ryan Caldbeck

Greg McKeown

Bert Jacobs

Yemeni Mesa

Rachel Drori

Ryan Holiday

John Craven

Dustin Riechmann

Brendan Brazier

James Richardson

OwlTail

In this episode Nicole and Sarah host ski mom Sabina Gault. Sabina is the mother of two skier/riders and the President &amp; CEO of Konnect Agency.Sabina shares her path from learning to ski as a child in Romania to navigating ski trips from LA to Jackson Hole, Big Sky or Whistler. Sabina plans her trips last minute so she knows there will be good snow conditions when they arrive. We were impressed to learn that even though Sabina lives in sunny LA, she still manages to get plenty of days on snow with her family. Sabina gives insights into where the ski industry is doing well marketing to moms and kids, and where she thinks things could be improved. Keep up with the latest from Sabina!Konnect AgencyOn Facebook: https://www.facebook.com/KonnectAgency/On Instagram: https://instagram.com/sabinagaultResources:Fairmont Chateau WhistlerBook your next ski trip on Expedia!Whistler MountainBig Sky ResortJune MountainMammoth MountainJackson HolePlease support our sponsor!Mabels Labels at www.mabelslabels.com and use code SKIMOMS for 15% off your first orderJoin the Ski Moms Fun Community!Follow us on Instagram @skimomsfunCheck out the Ski Moms Fun Store Get your copy of the Ski Moms CookbookEmail us at sarah@skimomsfun.com

In this episode Nicole and Sarah host ski mom Sabina Gault. Sabina is the mother of two skier/riders and the President &amp; CEO of Konnect Agency. Sabina shares her path from learning to ski as a child in Romania to navigating ski trips from LA to Jackson Hole, Big Sky or Whistler. Sabina plans her trips last minute so she knows there will be good snow conditions when they arrive.  We were impressed to learn that even though Sabina lives in sunny LA, she still manages to get plenty of days on snow with her family.  Sabina gives insights into where the ski industry is doing well marketing to moms and kids, and where she thinks things could be improved.  Keep up with the latest from Sabina!<a href="http://konnectagency.com/" rel="nofollow" target="_blank">Konnect Agency</a>On Facebook: <a href="https://www.facebook.com/KonnectAgency/about/" rel="nofollow" target="_blank">https://www.facebook.com/KonnectAgency/</a>On Instagram: <a href="https://instagram.com/sabinagault" rel="nofollow" target="_blank">https://instagram.com/sabinagault</a> Resources:<a href="https://prf.hn/click/camref:1011loCuE/creativeref:1100l68075/destination:https://www.expedia.com/Whistler-Hotels-Fairmont-Chateau-Whistler.h8712.Hotel-Information" rel="nofollow" target="_blank">Fairmont Chateau Whistler</a><a href="https://prf.hn/click/camref:1011loCuE/creativeref:1100l68075/destination:https://www.expedia.com/" rel="nofollow" target="_blank">Book your next ski trip on Expedia!</a><a href="https://waitingroom.snow.com/?c=vailresorts&amp;e=vailresortsecomm1&amp;ver=v3-aspnet-3.6.2&amp;cver=117&amp;man=Sapphire%20-%20All%20Non%20Reservation%20Pages%20and%20APIs%20-%20PROD&amp;_jsar=1&amp;t=https%3A%2F%2Fwww.whistlerblackcomb.com%2F" rel="nofollow" target="_blank">Whistler Mountain</a><a href="https://bigskyresort.com/" rel="nofollow" target="_blank">Big Sky Resort</a><a href="https://www.junemountain.com/" rel="nofollow" target="_blank">June Mountain</a><a href="https://www.mammothmountain.com/" rel="nofollow" target="_blank">Mammoth Mountain</a><a href="https://www.jacksonhole.com/" rel="nofollow" target="_blank">Jackson Hole</a> Please support our sponsor! Mabels Labels at <a href="http://www.mabelslabels.com" rel="nofollow" target="_blank">www.mabelslabels.com</a> and use code SKIMOMS for 15% off your first order Join the Ski Moms Fun Community!Follow us on Instagram @skimomsfun Check out the <a href="https://skimomsfun.com/store" rel="nofollow" target="_blank">Ski Moms Fun Store</a> Get your copy of the <a href="https://skimomsfun.com/store/product/p_2808439" rel="nofollow" target="_blank">Ski Moms Cookbook</a> Email us at <a href="mailto:sarah@skimomsfun.com">sarah@skimomsfun.com</a>

LA Ski Mom Sabina Gault, President and CEO at Konnect Agency

Show Links  Check out Growthbuster  Check out Konnect  Follow Vasa Martinez on LinkedIn  Follow Sabina Gault on LinkedIn  Employee surveys Sabina spoke about: Office Vibe  Key Takeaways:12:17 –– On not doing what others do "I said, 'Look, I think this is not about looking at what everybody else is doing. I think this is about looking at who our tribe is and how do we develop that tribe of consumers that are going to love what we do, and that are going to believe in us and they're going to be our advocates.'"

Show Links <ul> <li>Check out <a href="https://growthbuster.com/" rel="nofollow" target="_blank">Growthbuster</a> </li> <li>Check out <a href="https://www.konnectagency.com/" rel="nofollow" target="_blank">Konnect</a> </li> <li>Follow Vasa Martinez on <a href="https://www.linkedin.com/in/vasamartinez/" rel="nofollow" target="_blank">LinkedIn</a> </li> <li>Follow Sabina Gault on <a href="https://www.linkedin.com/in/sabina-gault/" rel="nofollow" target="_blank">LinkedIn</a> </li> <li>Employee surveys Sabina spoke about: <a href="https://officevibe.com/" rel="nofollow" target="_blank">Office Vibe</a> </li> </ul> Key Takeaways: 12:17 –– On not doing what others do "I said, 'Look, I think this is not about looking at what everybody else is doing. I think this is about looking at who our tribe is and how do we develop that tribe of consumers that are going to love what we do, and that are going to believe in us and they're going to be our advocates.'"

The State of PR & Company Culture (with Sabina Gault Founder & CEO of Konnect Agency)

This week on Brand Builder, how to leverage PR like a boss, without wasting money.  Some brands are a little wary of PR. They're afraid of throwing their money away on something they don’t quite understand. They might have even felt burned in the past by an agency who over-promised and under-delivered.  Why does this happen? Because the media landscape moves so quickly. The PR tactics you used 18 or even 12 months ago just aren’t as effective today. Each year you have throw out your playbook and start fresh.  This week’s guest is Sabina Gault, the CEO of Konnect Agency. She's here to tell you how to design campaigns that succeed in today’s media landscape, and how to continually evolve your approach, so that you can make PR work for you without wasting time and money. Konnect is a consumer public relations firm based in LA, New York, Austin, and Denver that just celebrated their 10 year anniversary. They are change agents for food &amp; beverage, franchise, lifestyle and family brands, reaching Millennials, entrepreneurs, health-minded consumers and moms. Clients include some big names, like KRAVE, Lenny &amp; Larry’s, 4505, Kodiak Cakes, Lyft, TEDxLA, Skyzone, and more. Takeaways  PR in our fractured media age. Things are just different now - one splashy campaign used to move the needle. Now, you need a multi-channel approach.  Effective storytelling - and how to connect types of stories you tell with the business outcomes you want. 

This week on Brand Builder, how to leverage PR like a boss, without wasting money.  Some brands are a little wary of PR. They're afraid of throwing their money away on something they don’t quite understand. They might have even felt burned in the past by an agency who over-promised and under-delivered.  Why does this happen? Because the media landscape moves so quickly. The PR tactics you used 18 or even 12 months ago just aren’t as effective today. Each year you have throw out your playbook and start fresh.  This week’s guest is Sabina Gault, the CEO of Konnect Agency. She's here to tell you how to design campaigns that succeed in today’s media landscape, and how to continually evolve your approach, so that you can make PR work for you without wasting time and money. Konnect is a consumer public relations firm based in LA, New York, Austin, and Denver that just celebrated their 10 year anniversary. They are change agents for food &amp; beverage, franchise, lifestyle and family brands, reaching Millennials, entrepreneurs, health-minded consumers and moms. Clients include some big names, like KRAVE, Lenny &amp; Larry’s, 4505, Kodiak Cakes, Lyft, TEDxLA, Skyzone, and more. Takeaways <ul> <li>PR in our fractured media age. Things are just different now - one splashy campaign used to move the needle. Now, you need a multi-channel approach. </li> <li>Effective storytelling - and how to connect types of stories you tell with the business outcomes you want.</li> </ul>

How to Leverage PR Like a Boss and Not Waste Money, w/ Sabina Gault (Konnect Agency) 