Nicolle McClure's guest appearances

Nicolle McClure

Pharmacy Podcast Network

THE HUB | Pharmacy Podcast Network 

The Business of Pharmacy Podcast™

Catalyst Pharmacy Podcast

Dorie Clark

Wes Chapman

Sarah Lawrence

David Miller

Kelly Roach

Jim Link

Jennifer Adams

David Ford

Mike Johnston

Michael Bunn

Alex Barker

Matt Heinz

Tim Baker

Gary Cohen

John Mack

OwlTail

Nicolle McClure and Mike Koelzer discuss the challenges of marketing for community pharmacies and the importance of both digital marketing and personal interactions, as well as the difficulty of tracking marketing effectiveness and the need for independent pharmacies to differentiate themselves through personal relationships and community involvement. Show Notes:  Introduction to Nicolle McClure, president and owner of GRX Marketing, a full-service marketing company that works with independent pharmacies in the US Discussion of the challenges of marketing for community pharmacies, including the importance of both digital and face-to-face interactions in building a pharmacy's brand and growing its customer base Difficulty in tracking the effectiveness of certain marketing efforts and the importance of considering both cold, numerical metrics and warm, personal interactions Advice for independent pharmacies to differentiate themselves from larger chains by focusing on personal relationships with customers and local community involvement Importance of good customer service in the pharmacy and its impact on marketing efforts Challenges of creating and posting regular content on social media and the importance of having a consistent presence Importance of having a unique brand and message to differentiate independent pharmacies from larger chain pharmacies Use of QR codes in marketing and their ability to track effectiveness Nicolle's background in pharmacy marketing and the importance of marketing for independent pharmacies GRX Marketing company consists of 12 employees who work in-house and do not typically contract out work Challenges of working with clients who have a hard time narrowing down their message and focusing on one thing Challenges of marketing for pharmacies, including lack of word-of-mouth marketing and difficulties in tracking effectiveness Use of referral programs and email marketing as promotional strategies  https://www.grxmarketing.com/  Connect with me: Instagram: https://www.instagram.com/bizofpharmpod/ Facebook: https://www.facebook.com/BizOfPharmPod YouTube: https://www.youtube.com/c/TheBusinessofPharmacyPodcast Twitter: https://twitter.com/bizofpharmpod LinkedIn: https://www.linkedin.com/company/bizofpharmpod Website: https://www.bizofpharmpod.com Loved this episode? Leave us a review and rating here: https://www.bizofpharmpod.com/reviews/new/ Please support The Business of Pharmacy Podcast™ by checking out our sponsors at https://www.bizofpharmpod.com.

Nicolle McClure and Mike Koelzer discuss the challenges of marketing for community pharmacies and the importance of both digital marketing and personal interactions, as well as the difficulty of tracking marketing effectiveness and the need for independent pharmacies to differentiate themselves through personal relationships and community involvement. Show Notes: <ul> <li>Introduction to Nicolle McClure, president and owner of GRX Marketing, a full-service marketing company that works with independent pharmacies in the US</li> <li>Discussion of the challenges of marketing for community pharmacies, including the importance of both digital and face-to-face interactions in building a pharmacy's brand and growing its customer base</li> <li>Difficulty in tracking the effectiveness of certain marketing efforts and the importance of considering both cold, numerical metrics and warm, personal interactions</li> <li>Advice for independent pharmacies to differentiate themselves from larger chains by focusing on personal relationships with customers and local community involvement</li> <li>Importance of good customer service in the pharmacy and its impact on marketing efforts</li> <li>Challenges of creating and posting regular content on social media and the importance of having a consistent presence</li> <li>Importance of having a unique brand and message to differentiate independent pharmacies from larger chain pharmacies</li> <li>Use of QR codes in marketing and their ability to track effectiveness</li> <li>Nicolle's background in pharmacy marketing and the importance of marketing for independent pharmacies</li> <li>GRX Marketing company consists of 12 employees who work in-house and do not typically contract out work</li> <li>Challenges of working with clients who have a hard time narrowing down their message and focusing on one thing</li> <li>Challenges of marketing for pharmacies, including lack of word-of-mouth marketing and difficulties in tracking effectiveness</li> <li>Use of referral programs and email marketing as promotional strategies</li> </ul> <a href="" rel="nofollow" target="_blank">https://www.grxmarketing.com/</a> Connect with me: Instagram: <a href="https://www.instagram.com/bizofpharmpod/" rel="nofollow" target="_blank">https://www.instagram.com/bizofpharmpod/</a> Facebook: <a href="https://www.facebook.com/BizOfPharmPod" rel="nofollow" target="_blank">https://www.facebook.com/BizOfPharmPod</a> YouTube: <a href="https://www.youtube.com/c/TheBusinessofPharmacyPodcast" rel="nofollow" target="_blank">https://www.youtube.com/c/TheBusinessofPharmacyPodcast</a> Twitter: <a href="https://twitter.com/bizofpharmpod" rel="nofollow" target="_blank">https://twitter.com/bizofpharmpod</a> LinkedIn: <a href="https://www.linkedin.com/company/bizofpharmpod" rel="nofollow" target="_blank">https://www.linkedin.com/company/bizofpharmpod</a> Website:<a href="https://www.bizofpharmpod.com/" rel="nofollow" target="_blank"> https://www.bizofpharmpod.com</a> Loved this episode? Leave us a review and rating here: <a href="https://www.bizofpharmpod.com/reviews/new/" rel="nofollow" target="_blank">https://www.bizofpharmpod.com/reviews/new/</a> Please support The Business of Pharmacy Podcast™ by checking out our sponsors at <a href="https://www.bizofpharmpod.com/" rel="nofollow" target="_blank">https://www.bizofpharmpod.com</a>.

Marketing Challenges for Pharmacies | Nicolle McClure, GRX Marketing

Pharmacy Podcast Show co-Host Nicolle McClure interviews Cheri Schmit, R.Ph., who is GRX Marketing's Clinical Coordinator, and "pharmacy immunization queen". Nicolle and Cheri discuss the evolution of giving vaccines in the pharmacy, and where it’s headed, marketing tips, and dealing with public feedback.  About Nicolle: Nicolle McClure started GRX Marketing in 2010, after hearing a need from local independent pharmacists wanting assistance with their marketing. She also oversees marketing for 18 community pharmacies in central Iowa that are owned by GRX Marketing's parent company, GRX Holdings, where Nicolle has worked since 2008. Prior to her current position, she worked for Medicap Pharmacies INC. for four years, where she was responsible for providing marketing services for 65 Medicap Pharmacy franchisees nationwide. Nicolle has more than 11 years of pharmacy marketing experience and 14 years in marketing overall. She graduated Iowa State University in 2001

Pharmacy Podcast Show co-Host Nicolle McClure interviews Cheri Schmit, <a href="http://R.Ph" rel="nofollow" target="_blank">R.Ph</a>., who is GRX Marketing's Clinical Coordinator, and "pharmacy immunization queen". Nicolle and Cheri discuss the evolution of giving vaccines in the pharmacy, and where it’s headed, marketing tips, and dealing with public feedback.  About Nicolle: Nicolle McClure started GRX Marketing in 2010, after hearing a need from local independent pharmacists wanting assistance with their marketing. She also oversees marketing for 18 community pharmacies in central Iowa that are owned by GRX Marketing's parent company, GRX Holdings, where Nicolle has worked since 2008. Prior to her current position, she worked for Medicap Pharmacies INC. for four years, where she was responsible for providing marketing services for 65 Medicap Pharmacy franchisees nationwide. Nicolle has more than 11 years of pharmacy marketing experience and 14 years in marketing overall. She graduated Iowa State University in 2001

Pharmacy Marketing Strategies with Nicolle McClure - Pharmacy Podcast Episode 328