Adrienne Stortz's guest appearances

Adrienne Stortz

The Busy Creator Podcast with Prescott Perez-Fox

These Things Matter Podcast

Gabby Wallace

Cal Newport

Cathryn Lavery

Laura Roeder

Paul F. Tompkins

Corinne Fisher

Lou Reed

Conan O'Brien

Donald Glover

John Hughes

Rob Walker

Kurt Vonnegut

Jim Hopkinson

Stephen King

Eric Kass

OwlTail

Kids these days! Always lookin' at the YouTubes! Well... yeah! They are! We oldies have no idea about how much the vast video content has changed the media landscape. YouTube is the new television, and all we can do is hope to know PewDiePie's name, let alone what the hell he's talking about. Join us as we talk to Youtuber Adrienne Stortz (XOXO Cooks) about all things tubular!

Kids these days! Always lookin' at the YouTubes! Well... yeah! They are! We oldies have no idea about how much the vast video content has changed the media landscape. YouTube is the new television, and all we can do is hope to know PewDiePie's name, let alone what the hell he's talking about. Join us as we talk to Youtuber Adrienne Stortz (XOXO Cooks) about all things tubular!

Ep. 196 - YouTube w/ Adrienne Stortz

Adrienne Stortz (@xoxoadrienne) is the creator and host of xoxo cooks, an online cooking show featuring good food you can make at home. She also consults on digital marketing strategy for classical musicians, helping them craft messaging and promote events. Our conversation discusses the balance between client work and a passion project, how she arrived in both the classical music and online video sectors, and how the premise of experimentation and continual improvement can be powerful for freelancers and businesses alike. Catch up with Adrienne on her xoxo cooks YouTube Channel, or on her consulting website, AdrienneStortz.com  Show Notes &amp; Links Adrienne runs xoxo cooks, a weekly cooking show on YouTube, and works as a digital marketing strategy consultant for classical musicians Adrienne studied classical piano and Music Merchandising rather than video production or cooking Her previous employers include Carnegie Hall, where she learned to “sell tickets” “Musicians are amazing at what they do, but that doesn’t always apply to writing a good email.” Business card with a photo (like a real estate agent) Adrienne is adept at working with “artists”, which includes musicians who don’t always make natural clients Prima donna, a term adopted from Opera Earn1K, a course from Ramit Sethi Adrienne is working to serve up-and-coming musicians, essentially her peers “Layer Cake” pricing vs. three wildly different offerings “Adult Onset Awkwardness” as discussed on The Busy Creator Podcast, Episode 18 with guest Debbie Millman xoxo cooks originated from a desire to master YouTube strategy first-hand An early video from xoxo cooks, admittedly “a little rough” but “still interesting” Ready, Fire, Aim by Michael Masterson On Amazon and On Audible  “It doesn’t matter what business you’re in, you’re actually in the sales business.” —Michael Masterson ← Click to Tweet  Adrienne films right in her own kitchen That scene from ET where they tent the house Adrienne doesn’t yet film in batches, largely due to space constraints John Lee Dumas edits 8 podcast episodes in 90 minutes, according to his appearance The Busy Creator Podcast, Episode 50 Katie Q, fellow YouTube cooking show host Katie Q’s production workflow Prescott watches a ton of woodworking videos on YouTube (and isn’t sorry)  Adrienne Stortz on Twitter  Adrienne Stortz on Facebook  Adrienne Stortz on Instagram  xoxo cooks on YouTubeTools YouTube Tripod Phone-to-Tripod adapter DSLR Camera: Canon T3i VideoMic Pro Compact VMP Shotgun Microphone iMovie Final Cut Pro Three-point lighting setupTechniques Collaborate with agents and managers, who are used to marketing language and operations Get people on the phone, ask questions, and talk about their needs Don’t start from scratch; borrow from your earlier proposals Look for custom offerings with clients rather than fit them into packages Use your network! Reach out to former clients and contacts. If you’re interested in something, like a new social network, just start making something Be mindful of your video’s sound — it’s just as important as the lighting or picture quality Plan your content around the calendar (e.g. holidays, seasons) Examine Google Trends to time your content and events  Prepare your foods in advance to avoid cutting/chopping on the videoHabits Continue to improve, embrace incremental improvement Learn about sales and embrace selling in your own practice Get comfortable with experimentation, being slightly sloppy while putting yourself out there Wake up early and hydrate Avoid caffeine if it makes you insane Clean up the house as part of your wake-up or morning routineTry Audible.com Free for 30-DaysVisit BusyCreatorBook.com for your free trial Get Ready, Fire, Aim by Michael Masterson as a free audiobookGet The Episode  Download The Busy Creator Podcast, episode 52 (MP3, 37:27, 18.2 MB) Download The Busy Creator Podcast, episode 52 (OGG, 37:27, 31.6 MB)    Subscribe to Get New Episodes Subscribe to The Busy Creator Podcast on iTunes

Adrienne Stortz (<a href="http://www.twitter.com/xoxoadrienne" rel="nofollow" target="_blank">@xoxoadrienne</a>) is the creator and host of <a href="http://xoxocooks.com/" rel="nofollow" target="_blank">xoxo cooks</a>, an online cooking show featuring good food you can make at home. She also consults on digital marketing strategy for classical musicians, helping them craft messaging and promote events. Our conversation discusses the balance between client work and a passion project, how she arrived in both the classical music and online video sectors, and how the premise of experimentation and continual improvement can be powerful for freelancers and businesses alike. Catch up with Adrienne on her <a href="http://www.youtube.com/user/xoxocooks" rel="nofollow" target="_blank">xoxo cooks YouTube Channel</a>, or on her consulting website, <a href="http://adriennestortz.com/" rel="nofollow" target="_blank">AdrienneStortz.com</a>  Show Notes &amp; Links <ul> <li>Adrienne runs <a href="http://xoxocooks.com/" rel="nofollow" target="_blank">xoxo cooks</a>, a weekly cooking show <a href="http://youtube.com/user/xoxocooks" rel="nofollow" target="_blank">on YouTube</a>, and works as a <a href="http://www.adriennestortz.com/" rel="nofollow" target="_blank">digital marketing strategy consultant</a> for classical musicians</li> <li>Adrienne studied classical piano and Music Merchandising rather than video production or cooking</li> <li>Her previous employers include <a href="http://carnegiehall.org/" rel="nofollow" target="_blank">Carnegie Hall</a>, where she learned to “sell tickets”</li> <li>“Musicians are amazing at what they do, but that doesn’t always apply to writing a good email.”</li> <li>Business card with a photo (like a real estate agent)</li> <li>Adrienne is adept at working with “artists”, which includes musicians who don’t always make natural clients</li> <li><a href="http://en.wikipedia.org/wiki/Prima_donna" rel="nofollow" target="_blank">Prima donna</a>, a term adopted from Opera</li> <li><a href="http://www.earn1k.com/" rel="nofollow" target="_blank">Earn1K</a>, a course from <a href="http://www.iwillteachyoutoberich.com/" rel="nofollow" target="_blank">Ramit Sethi</a></li> <li>Adrienne is working to serve up-and-coming musicians, essentially her peers</li> <li>“Layer Cake” pricing vs. three wildly different offerings</li> <li>“Adult Onset Awkwardness” as discussed on <a href="http://busycreator.com/18" rel="nofollow" target="_blank">The Busy Creator Podcast, Episode 18 with guest Debbie Millman</a></li> <li>xoxo cooks originated from a desire to master YouTube strategy first-hand</li> <li>An early video from xoxo cooks, admittedly “a little rough” but “still interesting” </li> <li>Ready, Fire, Aim by Michael Masterson <a href="http://www.amazon.com/gp/product/0470182024/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0470182024&amp;linkCode=as2&amp;tag=busycreator-20&amp;linkId=KR6IHOLHBUKYSCVM" rel="nofollow" target="_blank">On Amazon</a> and <a href="http://www.audible.com/pd/Business/Ready-Fire-Aim-Audiobook/B002V1NUSK/ref=a_search_c4_1_1_srTtl?qid=1427759661&amp;sr=1-1" rel="nofollow" target="_blank">On Audible</a><a href="http://www.amazon.com/gp/product/0470182024/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0470182024&amp;linkCode=as2&amp;tag=busycreator-20&amp;linkId=KR6IHOLHBUKYSCVM" rel="nofollow" target="_blank"></a></li> </ul> “It doesn’t matter what business you’re in, you’re actually in the sales business.” —Michael Masterson ← <a href="http://ctt.ec/a5e36" rel="nofollow" target="_blank">Click to Tweet</a> <ul> <li>Adrienne films right in her own kitchen</li> <li>That scene from ET where they tent the house </li> <li>Adrienne doesn’t yet film in batches, largely due to space constraints</li> <li>John Lee Dumas edits 8 podcast episodes in 90 minutes, according to his appearance <a href="http://busycreator.com/50" rel="nofollow" target="_blank">The Busy Creator Podcast, Episode 50</a></li> <li><a href="http://www.youtube.com/user/theqkatie" rel="nofollow" target="_blank">Katie Q</a>, fellow YouTube cooking show host</li> <li>Katie Q’s production workflow </li> <li>Prescott watches a ton of woodworking videos on YouTube (and isn’t sorry) </li> <li> <a href="http://www.twitter.com/xoxoadrienne" rel="nofollow" target="_blank">Adrienne Stortz on Twitter</a></li> <li> <a href="https://www.facebook.com/adrienne.stortz" rel="nofollow" target="_blank">Adrienne Stortz on Facebook</a></li> <li> <a href="http://www.instagram.com/xoxoadrienne" rel="nofollow" target="_blank">Adrienne Stortz on Instagram</a></li> <li> <a href="https://www.youtube.com/user/xoxocooks" rel="nofollow" target="_blank">xoxo cooks on YouTube</a></li></ul>Tools <ul> <li><a href="http://youtube.com/" rel="nofollow" target="_blank">YouTube</a></li> <li><a href="https://www.amazon.com/Slik-U8000-Tripod-Fluid-Head/dp/B0001PNLIW/ref=as_sl_pc_ss_til?tag=busycreator-20&amp;linkCode=w01&amp;linkId=FVFATQK2BJVRL2HQ&amp;creativeASIN=B0001PNLIW" rel="nofollow" target="_blank">Tripod</a></li> <li><a href="http://www.amazon.com/gp/product/B008VI7ORA/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B008VI7ORA&amp;linkCode=as2&amp;tag=busycreator-20&amp;linkId=P3HAE2KKYGNCNLVB" rel="nofollow" target="_blank">Phone-to-Tripod adapter</a></li> <li>DSLR Camera: <a href="https://www.amazon.com/Canon-Rebel-Digital-Imaging-18-55mm/dp/B005I4YCXY/ref=as_sl_pc_ss_til?tag=busycreator-20&amp;linkCode=w01&amp;linkId=WQHR535KRNYKJXNK&amp;creativeASIN=B005I4YCXY" rel="nofollow" target="_blank">Canon T3i</a></li> <li><a href="http://www.amazon.com/gp/product/B004K8WPUQ/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B004K8WPUQ&amp;linkCode=as2&amp;tag=busycreator-20&amp;linkId=3MKYSCPZUVUH7M3X" rel="nofollow" target="_blank">VideoMic Pro Compact VMP Shotgun Microphone</a></li> <li><a href="https://www.apple.com/mac/imovie/" rel="nofollow" target="_blank">iMovie</a></li> <li><a href="https://www.apple.com/final-cut-pro/" rel="nofollow" target="_blank">Final Cut Pro</a></li> <li><a href="http://www.amazon.com/Cowboystudio-Photography-Umbrella-Continuous-Umbrellas/dp/B003PCRIKA" rel="nofollow" target="_blank">Three-point lighting setup</a></li></ul>Techniques <ul> <li>Collaborate with agents and managers, who are used to marketing language and operations</li> <li>Get people on the phone, ask questions, and talk about their needs</li> <li>Don’t start from scratch; borrow from your earlier proposals</li> <li>Look for custom offerings with clients rather than fit them into packages</li> <li>Use your network! Reach out to former clients and contacts.</li> <li>If you’re interested in something, like a new social network, just start making something</li> <li>Be mindful of your video’s sound — it’s just as important as the lighting or picture quality</li> <li>Plan your content around the calendar (e.g. holidays, seasons)</li> <li>Examine <a href="http://www.google.com/trends" rel="nofollow" target="_blank">Google Trends</a> to time your content and events </li> <li>Prepare your foods in advance to avoid cutting/chopping on the video</li></ul>Habits <ul> <li>Continue to improve, embrace incremental improvement</li> <li>Learn about sales and embrace selling in your own practice</li> <li>Get comfortable with experimentation, being slightly sloppy while putting yourself out there</li> <li>Wake up early and hydrate</li> <li>Avoid caffeine if it makes you insane</li> <li>Clean up the house as part of your wake-up or morning routine</li></ul>Try <a href="http://Audible.com" rel="nofollow" target="_blank">Audible.com</a> Free for 30-Days Visit <a href="http://busycreatorbook.com/" rel="nofollow" target="_blank">BusyCreatorBook.com</a> for your free trial<a href="http://busycreatorbook.com/" rel="nofollow" target="_blank"></a> Get Ready, Fire, Aim by Michael Masterson as a free audiobook<a href="http://www.busycreatorbook.com/" rel="nofollow" target="_blank"></a>Get The Episode <ul> <ul> <li><a href="http://traffic.libsyn.com/busycreator/TheBusyCreator_52_AdrienneStortz.mp3" rel="nofollow" target="_blank">Download The Busy Creator Podcast, episode 52</a> (MP3, 37:27, 18.2 MB)</li> <li><a href="http://busycreator.com/podcast-eps/TheBusyCreator_52_AdrienneStortz.ogg" rel="nofollow" target="_blank">Download The Busy Creator Podcast, episode 52</a> (OGG, 37:27, 31.6 MB)</li> </ul> </ul>  Subscribe to Get New Episodes <a href="https://itunes.apple.com/us/podcast/the-busy-creator-podcast/id816956921?mt=2&amp;uo=4&amp;at=10ltSM" rel="nofollow" target="_blank"></a> <a href="http://busycreator.com/itunes" rel="nofollow" target="_blank">Subscribe to The Busy Creator Podcast on iTunes</a>

The Busy Creator 52 w/guest Adrienne Stortz