Emily LaRusch's guest appearances

Emily LaRusch

The Less Doing Podcast

Center Stage: Spotlighting Business Challenges

Solo de Facto

Steve Fretzin

Molly McGrath

Allison Williams

Stacey Brown Randall

Richard James

Casey Cheshire

John Koenig

Michael Gerber

Mark Savant

Daniel Steinberg

Chris Mullins

Keith Taylor

Jen Lee

David Hall

Shaun Buck

OwlTail

This special episode of Solo de Facto features Emily LaRusch, founder and CEO of Back Office Betties. Emily joins host Kory Underdown to discuss how while the average person may not be able to take care of their legal issues themselves, a solo practice attorney may struggle with some common issues of running a solo practice. Emily offers her expert tips and advice on how to successfully run your solo practice.    Takeaways    You shouldn’t be getting burned out running your own business. When starting your own firm you try to do it all but that gets overwhelming very fast. Don’t be afraid to increase your prices. If no one is complaining about your prices you are undercharging.  Don’t undervalue yourself. You spent all the time in law school and it’s your area of expertise. Offer to apply the fee for consultations toward the case work. The conversions are much higher on that rather than having them be separate. A fractional team is a great team. Fractional CMO, CFO and others will save you money and time. Utilize a fractional paralegal. While it can be time consuming and difficult to train someone, the reward of getting that person trained is well worth it.  When running a solo firm, some important statistics are how many calls were leads, how many were spam and how many were existing clients.       Quote of the show   2:58 “Somebody got really blunt with me and said your business will not survive if you don’t make a change. You need to go and you need to do this fast. I  took him really seriously because I was scared at that point in being a new business and things just were not going really smoothly.  I went home that day and I rebooked our pricing and I sent it to my customers and my worst fears were realized, a couple cancellations came in. So I’m thinking they were wrong, I knew it, I knew this was going to happen, this is the most terrible thing ever.    And then what happened was, with just a tiny little increase, the few people who just got upset about it and left over a few bucks were inconsequential. Now we have less work, and we actually had our revenues go up a little. All in all, if you’re afraid to do it, don’t be. Just pull the trigger. It's going to be ok. If no one is complaining about your prices at all, you’re underpriced. “   Links LinkedIn: https://www.linkedin.com/in/emily-larusch/ Company Website: https://backofficebetties.com    Ways to Tune in: Amazon Music - https://music.amazon.com/podcasts/923f06e0-f8e6-4cb3-9472-5b4f460c496b/solo-de-facto Apple Podcast - https://podcasts.apple.com/us/podcast/solo-de-facto/id1586010951 Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc29sb2RlZmFjdG8uY29tL2ZlZWQueG1s Spotify - ​​https://open.spotify.com/show/6uooFxN96HtKCoFuI3LJ3w?si=ImsDozpARi2_7J4_oWLqDg&amp;dl_branch=1 Stitcher - https://www.stitcher.com/show/solo-de-facto YouTube - https://youtu.be/VTjclGxB4nw

This special episode of Solo de Facto features Emily LaRusch, founder and CEO of Back Office Betties. Emily joins host Kory Underdown to discuss how while the average person may not be able to take care of their legal issues themselves, a solo practice attorney may struggle with some common issues of running a solo practice. Emily offers her expert tips and advice on how to successfully run your solo practice.  Takeaways  <ul><li>You shouldn’t be getting burned out running your own business. When starting your own firm you try to do it all but that gets overwhelming very fast.</li> <li>Don’t be afraid to increase your prices. If no one is complaining about your prices you are undercharging. </li> <li>Don’t undervalue yourself. You spent all the time in law school and it’s your area of expertise.</li> <li>Offer to apply the fee for consultations toward the case work. The conversions are much higher on that rather than having them be separate.</li> <li>A fractional team is a great team. Fractional CMO, CFO and others will save you money and time. Utilize a fractional paralegal.</li> <li>While it can be time consuming and difficult to train someone, the reward of getting that person trained is well worth it. </li> <li>When running a solo firm, some important statistics are how many calls were leads, how many were spam and how many were existing clients. </li> </ul> Quote of the show 2:58 “Somebody got really blunt with me and said your business will not survive if you don’t make a change. You need to go and you need to do this fast. I  took him really seriously because I was scared at that point in being a new business and things just were not going really smoothly.  I went home that day and I rebooked our pricing and I sent it to my customers and my worst fears were realized, a couple cancellations came in. So I’m thinking they were wrong, I knew it, I knew this was going to happen, this is the most terrible thing ever.  And then what happened was, with just a tiny little increase, the few people who just got upset about it and left over a few bucks were inconsequential. Now we have less work, and we actually had our revenues go up a little. All in all, if you’re afraid to do it, don’t be. Just pull the trigger. It's going to be ok. If no one is complaining about your prices at all, you’re underpriced. “ Links <ul><li>LinkedIn: <a href="https://www.linkedin.com/in/emily-larusch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/emily-larusch/</a></li> <li>Company Website:<a href="https://themindfulcounsel.com/" rel="nofollow" target="_blank"> </a><a href="https://backofficebetties.com/" rel="nofollow" target="_blank">https://backofficebetties.com</a></li> </ul> Ways to Tune in: <ul><li>Amazon Music - <a href="https://music.amazon.com/podcasts/923f06e0-f8e6-4cb3-9472-5b4f460c496b/solo-de-facto" rel="nofollow" target="_blank">https://music.amazon.com/podcasts/923f06e0-f8e6-4cb3-9472-5b4f460c496b/solo-de-facto</a></li> <li>Apple Podcast - <a href="https://podcasts.apple.com/us/podcast/solo-de-facto/id1586010951" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/solo-de-facto/id1586010951</a></li> <li>Google Play - <a href="https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc29sb2RlZmFjdG8uY29tL2ZlZWQueG1s" rel="nofollow" target="_blank">https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc29sb2RlZmFjdG8uY29tL2ZlZWQueG1s</a></li> <li>Spotify - <a href="https://open.spotify.com/show/6uooFxN96HtKCoFuI3LJ3w?si=ImsDozpARi2_7J4_oWLqDg&amp;dl_branch=1" rel="nofollow" target="_blank">​​https://open.spotify.com/show/6uooFxN96HtKCoFuI3LJ3w?si=ImsDozpARi2_7J4_oWLqDg&amp;dl_branch=1</a></li> <li>Stitcher - <a href="https://www.stitcher.com/show/solo-de-facto" rel="nofollow" target="_blank">https://www.stitcher.com/show/solo-de-facto</a></li> <li>YouTube - <a href="https://youtu.be/VTjclGxB4nw" rel="nofollow" target="_blank">https://youtu.be/VTjclGxB4nw</a></li></ul>

The Solo Practice Guru - Emily LaRusch  - Episode # 004

Your firm's receptionist can be so much more than someone who greets visitors and answers phones. They can be an integral part of your marketing, a gatekeeper, and more! This week, Emily LaRusch from Back Office Betties joins us to discuss all of the ways to get the most out of your front desk staff!

Your firm's receptionist can be so much more than someone who greets visitors and answers phones. They can be an integral part of your marketing, a gatekeeper, and more! This week, Emily LaRusch from Back Office Betties joins us to discuss all of the ways to get the most out of your front desk staff!

038 - Maximizing Your Receptionist with Emily LaRusch