John Common's guest appearances

John Common

B2B Growth

Sunny Side Up Podcast

The Official Podcast of the WCD

Michael Brenner

Sangram Vajre

Tyler Lessard

Kira Mondrus

Martin Gontovnikas

Dan Frohnen

Carlos Hidalgo

Jeremy Donovan

Scott Vaughan

Michelle Huff

Eric Sharp

Sam Melnick

Kelly Hopping

David Lewis

Scott Brinker

OwlTail

There have been 2 recent revolutions in ABM:  Marketing has been catching up to sales in terms of the importance of understanding ABM. The tool sets available to today’s B2B marketer have exploded.  The elements that you need in place to do account-based are, fundamentally, things you should already be doing as a B2B marketer. On this episode, I interview John Common about the implications of these 2 truths to the appreciation &amp; application of ABM. What we talked about:  What ABM isn’t (tools or single-use tactics) What ABM is (strategy that stands on the pillars of B2B growth success) Cross industry ABM application is huge   This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

There have been 2 recent revolutions in ABM: Marketing has been catching up to sales in terms of the importance of understanding ABM. The tool sets available to today’s B2B marketer have exploded. The elements that you need in place to do account-based are, fundamentally, things you should already be doing as a B2B marketer. On this episode, I interview John Common about the implications of these 2 truths to the appreciation &amp; application of ABM. What we talked about: What ABM isn’t (tools or single-use tactics) What ABM is (strategy that stands on the pillars of B2B growth success) Cross industry ABM application is huge This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: <a href="http://sweetfishmedia.com/big3" rel="noopener nofollow" target="_blank">http://sweetfishmedia.com/big3</a> You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

#ABM 12: 2 ABM Revolutions Within the Last 5 Years w/ John Common

John Common discusses key B2B Marketing and Revenue Generation trends with us in this episode.   About John: John is the CEO and founder of Intelligent Demand. Throughout his career spanning over 20 years, he has focused on creating measurable revenue growth, from inside the org chart, as well as a trusted agency partner. About Intelligent Demand:  Intelligent Demand is a full service revenue agency that helps clients find, keep and grow relationships with their ideal customer base. Top ten takeaways from the episode:  “At Intelligent Demand, we try to be the answer to the ever evolving question: what does it take to grow real revenue and bring your brand to life.” “The master trend right now in the B2B space is Account-based Marketing or Account-based Sales. Though here at ID we like to call it Account-based Revenue.” “I’m seeing a continued rise of the Sales Development function within B2B.” “Obviously, we are seeing a renewed focus on Data that’s driven by Account-based Marketing and also the rise of privacy laws.” “B2B companies have started taking Customer Experience more seriously today.” “A common mistake I still see is people adopting technologies and tools hoping to see magic from them.” “Marketing alone cannot transform performance. Revenue growth is a team sport.” “You need deep cross-functional relationships between teams to ensure best results from any revenue generation strategy.” “Stakeholder alignment is crucial throughout a business journey.” “At the core of any strategy, always remember that not every account is equally valuable to you.”  About the podcast Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

John Common discusses key B2B Marketing and Revenue Generation trends with us in this episode. About John: John is the CEO and founder of Intelligent Demand. Throughout his career spanning over 20 years, he has focused on creating measurable revenue growth, from inside the org chart, as well as a trusted agency partner. About Intelligent Demand: Intelligent Demand is a full service revenue agency that helps clients find, keep and grow relationships with their ideal customer base. Top ten takeaways from the episode: <ol> <li>“At Intelligent Demand, we try to be the answer to the ever evolving question: what does it take to grow real revenue and bring your brand to life.”</li> <li>“The master trend right now in the B2B space is Account-based Marketing or Account-based Sales. Though here at ID we like to call it Account-based Revenue.”</li> <li>“I’m seeing a continued rise of the Sales Development function within B2B.”</li> <li>“Obviously, we are seeing a renewed focus on Data that’s driven by Account-based Marketing and also the rise of privacy laws.”</li> <li>“B2B companies have started taking Customer Experience more seriously today.”</li> <li>“A common mistake I still see is people adopting technologies and tools hoping to see magic from them.”</li> <li>“Marketing alone cannot transform performance. Revenue growth is a team sport.”</li> <li>“You need deep cross-functional relationships between teams to ensure best results from any revenue generation strategy.”</li> <li>“Stakeholder alignment is crucial throughout a business journey.”</li> <li>“At the core of any strategy, always remember that not every account is equally valuable to you.”</li> </ol> About the podcast Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

Ep 41 | Top B2B Revenue Generation Trends with John Common, Founder and CEO at Intelligent Demand