Karan Shroff's guest appearances

Karan Shroff

The Neon Show

Best in Class with Harish Narayanan

OwlTail

Karan Shroff is the CMO and Partner at Unacademy. He's a good friend and a fellow marketer, and there's a lot to be learnt from his career journey and his stellar work in brand building and content marketing. He's the driving force between Unacademy's "Let's crack it" campaign and superhit web-shows such as Kota Factory and Aspirants (co-created with TVF). For all budding young marketers &amp; brand builders out there, this one is a no-miss episode! Hope you enjoy it.  If you like this conversation, don't forget to subscribe, and please rate the podcast on Google podcasts, Apple, Spotify, YouTube or wherever you listen to it. Thank you and let's get started. Timestamps:  1:22 Intro. 2:35 Career pivots, learning brand marketing. 7:13 Joining Unacademy, building a brand from scratch. 12:37 Creative and storytelling, balancing brand building and revenue orientation. 17:11 Content marketing and the importance of relatability in content (Kota Factory). 23:28 "Let's Crack It" campaign and connecting deeply with the customers. 28:27 Role of TV and Digital Video in building a millennial brand in India. 34:10 Working with Sachin &amp; Dhoni. Learning from the Champions.  41:22 Building great marketing teams. 46:24 Rapidfire questions: Favourite brand, inspiring people, favourite books, movies.  50:31 Advice for young marketers.  Disclaimer: The views, information, or opinions expressed during the series are solely personal and do not necessarily represent those of my company / employers.

Karan Shroff is the CMO and Partner at Unacademy. He's a good friend and a fellow marketer, and there's a lot to be learnt from his career journey and his stellar work in brand building and content marketing. He's the driving force between Unacademy's "Let's crack it" campaign and superhit web-shows such as Kota Factory and Aspirants (co-created with TVF). For all budding young marketers &amp; brand builders out there, this one is a no-miss episode! Hope you enjoy it.  If you like this conversation, don't forget to subscribe, and please rate the podcast on Google podcasts, Apple, Spotify, YouTube or wherever you listen to it. Thank you and let's get started. Timestamps: <ul> <li>1:22 Intro.</li> <li>2:35 Career pivots, learning brand marketing.</li> <li>7:13 Joining Unacademy, building a brand from scratch.</li> <li>12:37 Creative and storytelling, balancing brand building and revenue orientation.</li> <li>17:11 Content marketing and the importance of relatability in content (Kota Factory).</li> <li>23:28 "Let's Crack It" campaign and connecting deeply with the customers.</li> <li>28:27 Role of TV and Digital Video in building a millennial brand in India.</li> <li>34:10 Working with Sachin &amp; Dhoni. Learning from the Champions. </li> <li>41:22 Building great marketing teams.</li> <li>46:24 Rapidfire questions: Favourite brand, inspiring people, favourite books, movies. </li> <li>50:31 Advice for young marketers.</li> </ul> Disclaimer: The views, information, or opinions expressed during the series are solely personal and do not necessarily represent those of my company / employers.

Karan Shroff on brand building, the importance of relatability, working with Sachin & Dhoni, building great teams [#20]

Unacademy

# Marketer of the Year 2018 and 2019 by IAA Leadership Award held by International Advertising Association (IAA)# Most Influential Youth Marketing Professional by Global Youth Marketing Forum 2019# Top 30 CMO's in India 2020 by IAMAI#" Marketer of the year" by The Economic Times ET Brand Equity #SharkAwards2021All of the above recognitions have honored our guest Karan Shroff, Partner &amp; CMO at Unacademy, for his marketing strategies and the stellar brand campaigns time and again.Before joining Unacademy, Karan was Heading Marketing at Xiaomi, and in this episode, he shares his decade-long experience in the marketing domain.During the episode, Karan also talks about his first meeting with Unacademy Co- Founder &amp; CEO, Gaurav Munjal, keeping his learners' emotions at the heart of all his campaigns, and much more.Notes - 03:19 - Early career journey04:39 - Story behind joining Unacademy07:32 - Marketing campaigns close to his heart10:30 - Learnings from Gaurav and Unacademy's culture14:45 - Finding creativity, ideas and tapping into it18:17 - Audacity of ambitions &amp; goals20:38 - Secret Sauce: Keeping the sentiments of the users at the core of the campaign23:24 - How to build an iconic brand?27:24 - What has Karan Unlearnt?31:24 - Changes in marketing strategy as per the dynamic needs of the customers35:36 - His timeless marketing advice for startups

# Marketer of the Year 2018 and 2019 by IAA Leadership Award held by International Advertising Association (IAA) # Most Influential Youth Marketing Professional by Global Youth Marketing Forum 2019 # Top 30 CMO's in India 2020 by IAMAI #" Marketer of the year" by The Economic Times ET Brand Equity  #SharkAwards2021 All of the above recognitions have honored our guest Karan Shroff, Partner &amp; CMO at Unacademy, for his marketing strategies and the stellar brand campaigns time and again. Before joining Unacademy, Karan was Heading Marketing at Xiaomi, and in this episode, he shares his decade-long experience in the marketing domain. During the episode, Karan also talks about his first meeting with Unacademy Co- Founder &amp; CEO, Gaurav Munjal, keeping his learners' emotions at the heart of all his campaigns, and much more. Notes - 03:19 - Early career journey04:39 - Story behind joining Unacademy07:32 - Marketing campaigns close to his heart10:30 - Learnings from Gaurav and Unacademy's culture14:45 - Finding creativity, ideas and tapping into it18:17 - Audacity of ambitions &amp; goals20:38 - Secret Sauce: Keeping the sentiments of the users at the core of the campaign23:24 - How to build an iconic brand?27:24 - What has Karan Unlearnt?31:24 - Changes in marketing strategy as per the dynamic needs of the customers35:36 - His timeless marketing advice for startups