Ross Winn's guest appearances

Ross Winn

Travis Makes Friends

Audience

Harry Duran

Tom Webster

Rachel Corbett

James Cridland

Joe Casabona

Jennifer Bourn

Jack Rhysider

Bobby Temps

Srini Rao

Bob Dunn

Jeff Umbro

Rob Walling

Ben Sailer

Jay Acunzo

Mathew Passy

OwlTail

Today I have the pleasure of interviewing the king of online content, Ross Winn. Ross is the founder of https://www.podcastinsights.com/ (Podcasts Insights), the largest podcast education website with over 1M page views per month. When he’s not hosting his show, Podcasting Simplified, he also helps run an equine-therapy non-profit that serves first responders and veterans.  I’m excited to dive right in and grab some awesome nuggets from Ross all around building a winning blog or any asset platform.  Things you will learn in this episode: [00:01 - 04:03] Opening Segment I introduce today’s guest, Ross Winn Founder of Podcast Insights  Non-profit  Host of Podcasting Simplified Announcements  Ross gives us some background  Became an entrepreneur even during high school  Went to school for Business Marketing Taking over SEO and Email Marketing for a nation-wide franchise [04:04 - 11:00] Blogging for the Win Ross gives advice to people trying to find their path  Be willing to work for free to build experience and credibility  Learning over Earning  How Ross transitioned from working for a company to working for himself  Started with a Mastermind for Business Owners  Pushed to create a podcast critiquing ads  Became a podcast about making podcasts Already had the base with the blog when he was laid off Ross talks about making his blog a long term project Blessing in disguise  [11:01 - 17:45] The Best Practices of a Successful Blog  Ross shares about resources and ideas for blog posts  Using Ahrefs  Shooting for over 1,000 words  Cover the topic completely  The factors in blogs that perform well  Adding synonyms and keywords  Looking at competing articles  Ross talks about promotional materials  Other best tools and practices  Growing your email list  Aligning opt-ins to the category  Ross’s insights on written content  Thoughts on release schedule  [17:46 - 23:15] Closing Segment Who you know or What you know?  A little bit of both  Learn then connect  Where have your relationships led you today? Example of getting tickets traffic and conversion  How can we support you?  Links below  The RaNdoM RoUnd Alternative profession?  An hour with anyone?  How do you consume content? Favorite podcast?  Morning routine?  Something you’re not good at? Go to pump up song?  How can we connect with you? Links below  Final words  Tweetable Quotes:  “You might not want to do this for a long time, but just be willing to do work for free to get those first clients and get testimonials from people to show that you do good work.” - Ross Winn  “To get started I think it was more about what I knew and could research, but as I grew I really think that who I knew and the relationships I made were really what took me to the next level.” - Ross Winn  Resources Mentioned:  https://podcasts.apple.com/us/podcast/podcasting-simplified/id1337151390 (Podcasting Simplified) https://ahrefs.com/ (Ahrefs SEO Tool) https://www.buzzsprout.com/?gclid=Cj0KCQjwlvT8BRDeARIsAACRFiU5xCkFACjjqNWYiYzMnsAHRYyBt0wV46ZhyOMHqm_9aK2rFd5FhM8aAlVVEALw_wcB (Buzzsprout ) https://podcasts.apple.com/us/podcast/the-authority-hacker-podcast/id1073349789 (The Authority Hacker ) You can connect with Ross on https://twitter.com/paidinsights?lang=en (Twitter) or email ross@paidinsights.com. Visit https://www.podcastinsights.com/ (www.podcastinsights.com/) to learn more about how to grow and monetize your platform.   Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world class people.    Jump on overAdvertising Inquiries: https://redcircle.com/brandsPrivacy &amp; Opt-Out: https://redcircle.com/privacy

Today I have the pleasure of interviewing the king of online content, Ross Winn. Ross is the founder of <a href="https://www.podcastinsights.com/" rel="nofollow" target="_blank">https://www.podcastinsights.com/</a> (Podcasts Insights), the largest podcast education website with over 1M page views per month. When he’s not hosting his show, Podcasting Simplified, he also helps run an equine-therapy non-profit that serves first responders and veterans.  I’m excited to dive right in and grab some awesome nuggets from Ross all around building a winning blog or any asset platform.  Things you will learn in this episode: [00:01 - 04:03] Opening Segment I introduce today’s guest, Ross Winn Founder of Podcast Insights  Non-profit  Host of Podcasting Simplified Announcements  Ross gives us some background  Became an entrepreneur even during high school  Went to school for Business Marketing Taking over SEO and Email Marketing for a nation-wide franchise [04:04 - 11:00] Blogging for the Win Ross gives advice to people trying to find their path  Be willing to work for free to build experience and credibility  Learning over Earning  How Ross transitioned from working for a company to working for himself  Started with a Mastermind for Business Owners  Pushed to create a podcast critiquing ads  Became a podcast about making podcasts Already had the base with the blog when he was laid off Ross talks about making his blog a long term project Blessing in disguise  [11:01 - 17:45] The Best Practices of a Successful Blog  Ross shares about resources and ideas for blog posts  Using Ahrefs  Shooting for over 1,000 words  Cover the topic completely  The factors in blogs that perform well  Adding synonyms and keywords  Looking at competing articles  Ross talks about promotional materials  Other best tools and practices  Growing your email list  Aligning opt-ins to the category  Ross’s insights on written content  Thoughts on release schedule  [17:46 - 23:15] Closing Segment Who you know or What you know?  A little bit of both  Learn then connect  Where have your relationships led you today? Example of getting tickets traffic and conversion  How can we support you?  Links below  The RaNdoM RoUnd Alternative profession?  An hour with anyone?  How do you consume content? Favorite podcast?  Morning routine?  Something you’re not good at? Go to pump up song?  How can we connect with you? Links below  Final words  Tweetable Quotes:  “You might not want to do this for a long time, but just be willing to do work for free to get those first clients and get testimonials from people to show that you do good work.” - Ross Winn  “To get started I think it was more about what I knew and could research, but as I grew I really think that who I knew and the relationships I made were really what took me to the next level.” - Ross Winn  Resources Mentioned:  <a href="https://podcasts.apple.com/us/podcast/podcasting-simplified/id1337151390" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/podcasting-simplified/id1337151390</a> (Podcasting Simplified) <a href="https://ahrefs.com/" rel="nofollow" target="_blank">https://ahrefs.com/</a> (Ahrefs SEO Tool) <a href="https://www.buzzsprout.com/?gclid=Cj0KCQjwlvT8BRDeARIsAACRFiU5xCkFACjjqNWYiYzMnsAHRYyBt0wV46ZhyOMHqm_9aK2rFd5FhM8aAlVVEALw_wcB" rel="nofollow" target="_blank">https://www.buzzsprout.com/?gclid=Cj0KCQjwlvT8BRDeARIsAACRFiU5xCkFACjjqNWYiYzMnsAHRYyBt0wV46ZhyOMHqm_9aK2rFd5FhM8aAlVVEALw_wcB</a> (Buzzsprout ) <a href="https://podcasts.apple.com/us/podcast/the-authority-hacker-podcast/id1073349789" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/the-authority-hacker-podcast/id1073349789</a> (The Authority Hacker ) You can connect with Ross on <a href="https://twitter.com/paidinsights?lang=en" rel="nofollow" target="_blank">https://twitter.com/paidinsights?lang=en</a> (Twitter) or email ross@paidinsights.com. Visit <a href="https://www.podcastinsights.com/" rel="nofollow" target="_blank">https://www.podcastinsights.com/</a> (<a href="http://www.podcastinsights.com/" rel="nofollow" target="_blank">www.podcastinsights.com/</a>) to learn more about how to grow and monetize your platform. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world class people.  Jump on over Advertising Inquiries: <a href="https://redcircle.com/brands" rel="nofollow" target="_blank">https://redcircle.com/brands</a> Privacy &amp; Opt-Out: <a href="https://redcircle.com/privacy" rel="nofollow" target="_blank">https://redcircle.com/privacy</a>

495: Ross Winn | Blogging For the Win!

This week on Audience, we’re talking monetization. While many podcasters start their show as a hobby, more times than not, they eventually want to start thinking about how to earn some money from the show.  But rather than focus on every podcast monetization strategy, we’re drilling into one specific method: affiliate marketing. Ross Winn from Podcast Insights is an expert on promoting affiliate products to earn some extra cash. His site is the go-to for all things podcasting–from how to start, grow, and monetize a podcast for beginners.  When you land on Podcast Insights, you’ll notice a few things right off the bat. There are email courses that ask you to sign up, discounts to popular WordPress and podcasting tools, and a plethora of content all about getting a new show off the ground.  What you might not notice is how all these things are working together to support Ross’ affiliate marketing strategy. At the top of today’s episode, we talk about why podcasters should consider affiliate products as a monetization strategy. As we move through the interview, Ross then lends his tips on how to use a website, repurposed content, and a email list to drive more sales.  Listen to the full episode now to get all of this tips or read a few of his biggest takeaways below! What can podcasters learn about affiliate monetization strategies? The key is to have a website (we recommend creating one through WordPress!). Having a place where people can learn more information is essential to affiliate marketing. It makes it easier for people to find click on the affiliate product you’re promoting and it offers opportunities to further engage your audience via email. To get people to visit your site after listening to an episode, include it in your intro or outro calls-to-action. Remind them of the URL address and where they should navigate to to redeem your exclusive offer. When listeners finally land on your site, it’s time to hit them with the offers. Either a list of the affiliate products you’re promoting or an email opt-in page that gives people access to exclusive content. The email opt-in page serves two purposes. The first is to provide exclusive, high-quality content to your listeners. The second is to build an email list where you can announce new episodes and directly send affiliate links to your users.  Put an opt-in unit right on your homepage to make it super easy for listeners to subscribe. Try OptinMonster to create unique interstitial units and test copy variations to find the call-to-action that converts best. To entice people to subscribe, we recommend using a lead generation product. That can be an e-book, access to gated content, or an online course that has information your audience is interested in and can’t find anywhere else.  Podcast Insights prioritizes email based courses around different topics their audience needs help with. Primarily how to start a podcast and how to build a website for a podcast. Each course is heavily promoted on their homepage and throughout relevant articles. The opt-in units describe the value of the course and why a user can’t find this information anywhere else. Whether someone visits the website after listening to an episode or discovers an article as a result of a Google search, it’s almost guaranteed they’ll see a promotion for one of these courses. What’s inside your email courses? Podcast Insights has a podcasting course that’s designed for beginners, all sent right to your inbox. It drives people to focus on a smaller topic that’s part of the larger process of starting a podcast to avoid feeling overwhelmed. In bitesized chunks, his subscribers can accomplish the building blocks of creating a show in a more manageable way. And it works. The well-researched tips and tutorials have helped countless podcasters get their show from idea to reality. In addition, he has a course about building a WordPress website for your podcast. It’s specifically designed for beginners as well, with actionable steps to actually create a site. From there, it goes into more detail about email magnets to create an email list, where to offer affiliate products, and how to create written content that’s optimized for SEO.  Each course offers beginner tutorials with options for more advanced instructions. They include free equipment recommendations and well-reviewed product suggestions. Some of these products are also part of his affiliate strategy, furthering his objective of earning more commissions.  Finding the overlap between written content, podcast episodes, and YouTube videos is a key part of creating a successful affiliate program. So how does Podcast Insights’ show, Podcasting Simplified, fit in? How does your podcast into your broader content strategy? Podcast Insights is a website first and a podcast second. The show is a repurposed version of popular blog posts where Ross explains a topic in his own words. However, his other favorite tactics are interviewing customers and aggregating testimonials to tell stories around how a brand is part of someone’s world.  The podcast episodes are for those who are auditory learners, for the person who doesn’t want to scroll through a 10,000 word article. He’s found his audience has three different preferences–those we prefer reading, listening, and watching. So in order to get the most bang for his content-buck, he can hit all three buckets by simply repurposing one article into three different mediums.  Along the way, each version of the piece of content contains links to affiliate products so he can earn commissions no matter from where someone clicks. As an added bonus, it doesn’t take too much additional time to create three different versions of the same thing.   First he writes the article. Then he records the podcast episode using what he’s already written as the basis for the script. Then he films a video walking through the tutorial again using the article as the outline for what should be in the final cut. Spending a few extra hours repurposing material into new mediums is an efficient way to extend your reach and monetization efforts. Resources Mentioned In This Episode Check out Podcast InsightsSign up for the course from Podcast Insights’ homepageFollow Ross Winn on TwitterSign up for Podcast Like A Pro with CastosSubscribe to Audience

This week on Audience, we’re talking monetization. While many podcasters start their show as a hobby, more times than not, they eventually want to start thinking about how to earn some money from the show. But rather than focus on every <a href="https://castos.com/monetize-a-podcast/" rel="noreferrer noopener nofollow" target="_blank">podcast monetization strategy</a>, we’re drilling into one specific method: affiliate marketing. Ross Winn from <a href="https://www.podcastinsights.com/" rel="noreferrer noopener nofollow" target="_blank">Podcast Insights</a> is an expert on promoting affiliate products to earn some extra cash. His site is the go-to for all things podcasting–from how to start, grow, and monetize a podcast for beginners. When you land on Podcast Insights, you’ll notice a few things right off the bat. There are email courses that ask you to sign up, discounts to popular WordPress and podcasting tools, and a plethora of content all about getting a new show off the ground. What you might not notice is how all these things are working together to support Ross’ affiliate marketing strategy. At the top of today’s episode, we talk about why podcasters should consider affiliate products as a monetization strategy. As we move through the interview, Ross then lends his tips on how to use a website, repurposed content, and a email list to drive more sales. Listen to the full episode now to get all of this tips or read a few of his biggest takeaways below! <h2>What can podcasters learn about affiliate monetization strategies?</h2> The key is to have a <a href="https://castos.com/why-a-podcast-website-is-important/" rel="noreferrer noopener nofollow" target="_blank">website</a> (we recommend creating one through <a href="https://castos.com/podcast-website/" rel="noreferrer noopener nofollow" target="_blank">WordPress</a>!). Having a place where people can learn more information is essential to affiliate marketing. It makes it easier for people to find click on the affiliate product you’re promoting and it offers opportunities to further engage your audience via email. To get people to visit your site after listening to an episode, include it in your intro or outro calls-to-action. Remind them of the URL address and where they should navigate to to redeem your exclusive offer. When listeners finally land on your site, it’s time to hit them with the offers. Either a list of the affiliate products you’re promoting or an email opt-in page that gives people access to exclusive content. The email opt-in page serves two purposes. The first is to provide exclusive, high-quality content to your listeners. The second is to <a href="https://castos.com/email-marketing-podcast/" rel="noreferrer noopener nofollow" target="_blank">build an email list</a> where you can announce new episodes and directly send affiliate links to your users. Put an opt-in unit right on your homepage to make it super easy for listeners to subscribe. Try <a href="https://optinmonster.com/" rel="noreferrer noopener nofollow" target="_blank">OptinMonster</a> to create unique interstitial units and test copy variations to find the call-to-action that converts best. To entice people to subscribe, we recommend using a lead generation product. That can be an e-book, access to gated content, or an online course that has information your audience is interested in and can’t find anywhere else. Podcast Insights prioritizes email based courses around different topics their audience needs help with. Primarily how to start a podcast and how to build a website for a podcast. Each course is heavily promoted on their homepage and throughout relevant articles. The opt-in units describe the value of the course and why a user can’t find this information anywhere else. Whether someone visits the website after listening to an episode or discovers an article as a result of a Google search, it’s almost guaranteed they’ll see a promotion for one of these courses. <h2>What’s inside your email courses?</h2> Podcast Insights has a podcasting course that’s designed for beginners, all sent right to your inbox. It drives people to focus on a smaller topic that’s part of the larger process of <a href="https://castos.com/how-to-start-a-podcast/" rel="noreferrer noopener nofollow" target="_blank">starting a podcast</a> to avoid feeling overwhelmed. In bitesized chunks, his subscribers can accomplish the building blocks of creating a show in a more manageable way. And it works. The well-researched tips and tutorials have helped countless podcasters get their show from idea to reality. In addition, he has a course about building a WordPress website for your podcast. It’s specifically designed for beginners as well, with actionable steps to actually create a site. From there, it goes into more detail about email magnets to create an email list, where to offer affiliate products, and how to create written content that’s optimized for SEO. Each course offers beginner tutorials with options for more advanced instructions. They include free equipment recommendations and well-reviewed product suggestions. Some of these products are also part of his affiliate strategy, furthering his objective of earning more commissions. Finding the overlap between written content, podcast episodes, and YouTube videos is a key part of creating a successful affiliate program. So how does Podcast Insights’ show, <a href="https://www.podcastinsights.com/podcast/" rel="noreferrer noopener nofollow" target="_blank">Podcasting Simplified</a>, fit in? <h2>How does your podcast into your broader content strategy?</h2> Podcast Insights is a website first and a podcast second. The show is a <a href="https://castos.com/how-to-repurpose-podcast-content/" rel="noreferrer noopener nofollow" target="_blank">repurposed version of popular blog posts</a> where Ross explains a topic in his own words. However, his other favorite tactics are interviewing customers and aggregating testimonials to tell stories around how a brand is part of someone’s world. The podcast episodes are for those who are auditory learners, for the person who doesn’t want to scroll through a 10,000 word article. He’s found his audience has three different preferences–those we prefer reading, listening, and watching. So in order to get the most bang for his content-buck, he can hit all three buckets by simply repurposing one article into three different mediums. Along the way, each version of the piece of content contains links to affiliate products so he can earn commissions no matter from where someone clicks. As an added bonus, it doesn’t take too much additional time to create three different versions of the same thing. First he writes the article. Then he records the podcast episode using what he’s already written as the basis for the script. Then he films a video walking through the tutorial again using the article as the outline for what should be in the final cut. Spending a few extra hours repurposing material into new mediums is an efficient way to extend your reach and monetization efforts. <h2>Resources Mentioned In This Episode</h2> <ul><li>Check out <a href="https://www.podcastinsights.com/" rel="noreferrer noopener nofollow" target="_blank">Podcast Insights</a></li><li>Sign up for the course from <a href="https://www.podcastinsights.com/" rel="noreferrer noopener nofollow" target="_blank">Podcast Insights’ homepage</a></li><li>Follow <a href="https://twitter.com/paidinsights" rel="noreferrer noopener nofollow" target="_blank">Ross Winn</a> on Twitter</li><li>Sign up for <a href="https://castos.com/course/" rel="noreferrer noopener nofollow" target="_blank">Podcast Like A Pro with Castos</a></li><li>Subscribe to <a href="https://castos.com/audience/" rel="noreferrer noopener nofollow" target="_blank">Audience</a></li></ul>

Should You Try Affiliate Marketing? An Interview with Ross Winn from Podcast Insights

This week on Audience, we’re talking monetization. While many podcasters start their show as a hobby, more times than not, they eventually want to start thinking about how to earn some money from the show.  But rather than focus on every podcast monetization strategy, we’re drilling into one specific method: affiliate marketing. Ross Winn from Podcast Insights is an expert on promoting affiliate products to earn some extra cash. His site is the go-to for all things podcasting–from how to start, grow, and monetize a podcast for beginners.  When you land on Podcast Insights, you’ll notice a few things right off the bat. There are email courses that ask you to sign up, discounts to popular WordPress and podcasting tools, and a plethora of content all about getting a new show off the ground.  What you might not notice is how all these things are working together to support Ross’ affiliate marketing strategy. At the top of today’s episode, we talk about why podcasters should consider affiliate products as a monetization strategy. As we move through the interview, Ross then lends his tips on how to use a website, repurposed content, and a email list to drive more sales.  Listen to the full episode now to get all of this tips or read a few of his biggest takeaways below! What can podcasters learn about affiliate monetization strategies? The key is to have a website (we recommend creating one through WordPress!). Having a place where people can learn more information is essential to affiliate marketing. It makes it easier for people to find click on the affiliate product you’re promoting and it offers opportunities to further engage your audience via email. To get people to visit your site after listening to an episode, include it in your intro or outro calls-to-action. Remind them of the URL address and where they should navigate to to redeem your exclusive offer. When listeners finally land on your site, it’s time to hit them with the offers. Either a list of the affiliate products you’re promoting or an email opt-in page that gives people access to exclusive content. The email opt-in page serves two purposes. The first is to provide exclusive, high-quality content to your listeners. The second is to build an email list where you can announce new episodes and directly send affiliate links to your users.  Put an opt-in unit right on your homepage to make it super easy for listeners to subscribe. Try OptinMonster to create unique interstitial units and test copy variations to find the call-to-action that converts best. To entice people to subscribe, we recommend using a lead generation product. That can be an e-book, access to gated content, or an online course that has information your audience is interested in and can’t find anywhere else.  Podcast Insights prioritizes email based courses around different topics their audience needs help with. Primarily how to start a podcast and how to build a website for a podcast. Each course is heavily promoted on their homepage and throughout relevant articles. The opt-in units describe the value of the course and why a user can’t find this information anywhere else. Whether someone visits the website after listening to an episode or discovers an article as a result of a Google search, it’s almost guaranteed they’ll see a promotion for one of these courses. What’s inside your email courses? Podcast Insights has a podcasting course that’s designed for beginners, all sent right to your inbox. It drives people to focus on a smaller topic that’s part of the larger process of starting a podcast to avoid feeling overwhelmed. In bitesized chunks, his subscribers can accomplish the building blocks of creating a show in a more manageable way. And it works. The well-researched tips and tutorials have helped countless podcasters get their show from idea to reality. In addition, he has a course about building a WordPress website for your podcast. It’s specifically designed for beginners as well, with actionable steps to actually create a site. From there, it goes into more detail about email magnets to create an email list, where to offer affiliate products, and how to create written content that’s optimized for SEO.  Each course offers beginner tutorials with options for more advanced instructions. They include free equipment recommendations and well-reviewed product suggestions. Some of these products are also part of his affiliate strategy, furthering his objective of earning more commissions.  Finding the overlap between written content, podcast episodes, and YouTube videos is a key part of creating a successful affiliate program. So how does Podcast Insights’ show, Podcasting Simplified, fit in? How does your podcast into your broader content strategy? Podcast Insights is a website first and a podcast second. The show is a repurposed version of popular blog posts where Ross explains a topic in his own words. However, his other favorite tactics are interviewing customers and aggregating testimonials to tell stories around how a brand is part of someone’s world.  The podcast episodes are for those who are auditory learners, for the person who doesn’t want to scroll through a 10,000 word article. He’s found his audience has three different preferences–those we prefer reading, listening, and watching. So in order to get the most bang for his content-buck, he can hit all three buckets by simply repurposing one article into three different mediums.  Along the way, each version of the piece of content contains links to affiliate products so he can earn commissions no matter from where someone clicks. As an added bonus, it doesn’t take too much additional time to create three different versions of the same thing.   First he writes the article. Then he records the podcast episode using what he’s already written as the basis for the script. Then he films a video walking through the tutorial again using the article as the outline for what should be in the final cut. Spending a few extra hours repurposing material into new mediums is an efficient way to extend your reach and monetization efforts. Resources Mentioned In This Episode Check out Podcast InsightsSign up for the course from Podcast Insights’ homepageFollow Ross Winn on TwitterSign up for Podcast Like A Pro with CastosSubscribe to Audience This week on Audience, we’re talking monetization. While many podcasters start their show as a hobby, more times than not, they eventually want to start thinking about how to earn some money from the show.  But rather than focus on every podcast monetization strategy, we’re drilling into one specific method: affiliate marketing. Ross Winn from Podcast Insights is an expert on promoting affiliate products to earn some extra cash. His site is the go-to for all things podcasting–from how to start, grow, and monetize a podcast for beginners.  When you land on Podcast Insights, you’ll notice a few things right off the bat. There are email courses that ask you to sign up, discounts to popular WordPress and podcasting tools, and a plethora of content all about getting a new show off the ground.  What you might not notice is how all these things are working together to support Ross’ affiliate marketing strategy. At the top of today’s episode, we talk about why podcasters should consider affiliate products as a monetization strategy. As we move through the interview, Ross then lends his tips on how to use a website, repurposed content, and a email list to drive more sales.  Listen to the full episode now to get all of this tips or read a few of his biggest takeaways below! What can podcasters learn about affiliate monetization strategies? The key is to have a website (we recommend creating one through WordPress!). Having a place where people can learn more information is essential to affiliate marketing. It makes it easier for people to find click on the affiliate product you’re promoting and it offers opportunities to further engage your audience via email. To get people to visit your site after listening to an episode, include it in your intro or outro calls-to-action. Remind them of the URL address and where they should navigate to to redeem your exclusive offer. When listeners finally land on your site, it’s time to hit them with the offers. Either a list of the affiliate products you’re promoting or an email opt-in page that gives people access to exclusive content. The email opt-in page serves two purposes. The first is to provide exclusive, high-quality content to your listeners. The second is to build an email list where you can announce new episodes and directly send affiliate links to your users.  Put an opt-in unit right on your homepage to make it super easy for listeners to subscribe. Try OptinMonster to create unique interstitial units and test copy variations to find the call-to-action that converts best. To entice people to subscribe, we recommend using a lead generation product. That can be an e-book, access to gated content, or an online course that has information your audience is interested in and can’t find anywhere else.  Podcast Insights prioritizes email based courses around different topics their audience needs help with. Primarily how to start a podcast and how to build a website for a podcast. Each course is heavily promoted on their homepage and throughout relevant articles. The opt-in units describe the value of the course and why a user can’t find this information anywhere else. Whether someone visits the website after listening to an episode or discovers an article as a result of a Google search, it’s almost guaranteed they’ll see a promotion for one of these courses. What’s inside your email courses? Podcast Insights has a podcasting course that’s designed for beginners, all sent right to your inbox. It drives people to focus on a smaller topic that’s part of the larger process of starting a podcast to avoid feeling overwhelmed. In bitesized chunks, his subscribers can accomplish the building blocks of creating a show in a more manageable way. And it works. The well-researched tips and tutorials have helped countless podcasters get their show from idea to reality. In addition, he has a course about building a WordPress website for your podcast. It’s specifically designed for beginners as well, with actionable steps to actually create a site. From there, it goes into more detail about email magnets to create an email list, where to offer affiliate products, and how to create written content that’s optimized for SEO.  Each course offers beginner tutorials with options for more advanced instructions. They include free equipment recommendations and well-reviewed product suggestions. Some of these products are also part of his affiliate strategy, furthering his objective of earning more commissions.  Finding the overlap between written content, podcast episodes, and YouTube videos is a key part of creating a successful affiliate program. So how does Podcast Insights’ show, Podcasting Simplified, fit in? How does your podcast into your broader content strategy? Podcast Insights is a website first and a podcast second. The show is a repurposed version of popular blog posts where Ross explains a topic in his own words. However, his other favorite tactics are interviewing customers and aggregating testimonials to tell stories around how a brand is part of someone’s world.  The podcast episodes are for those who are auditory learners, for the person who doesn’t want to scroll through a 10,000 word article. He’s found his audience has three different preferences–those we prefer reading, listening, and watching. So in order to get the most bang for his content-buck, he can hit all three buckets by simply repurposing one article into three different mediums.  Along the way, each version of the piece of content contains links to affiliate products so he can earn commissions no matter from where someone clicks. As an added bonus, it doesn’t take too much additional time to create three different versions of the same thing.   First he writes the article. Then he records the podcast episode using what he’s already written as the basis for the script. Then he films a video walking through the tutorial again using the article as the outline for what should be in the final cut. Spending a few extra hours repurposing material into new mediums is an efficient way to extend your reach and monetization efforts. Resources Mentioned In This Episode Check out Podcast InsightsSign up for the course from Podcast Insights’ homepageFollow Ross Winn on TwitterSign up for Podcast Like A Pro with CastosSubscribe to Audience

This week on Audience, we’re talking monetization. While many podcasters start their show as a hobby, more times than not, they eventually want to start thinking about how to earn some money from the show. But rather than focus on every <a href="https://castos.com/monetize-a-podcast/" rel="nofollow" target="_blank">podcast monetization strategy</a>, we’re drilling into one specific method: affiliate marketing. Ross Winn from <a href="https://www.podcastinsights.com/" rel="nofollow" target="_blank">Podcast Insights</a> is an expert on promoting affiliate products to earn some extra cash. His site is the go-to for all things podcasting–from how to start, grow, and monetize a podcast for beginners. When you land on Podcast Insights, you’ll notice a few things right off the bat. There are email courses that ask you to sign up, discounts to popular WordPress and podcasting tools, and a plethora of content all about getting a new show off the ground. What you might not notice is how all these things are working together to support Ross’ affiliate marketing strategy. At the top of today’s episode, we talk about why podcasters should consider affiliate products as a monetization strategy. As we move through the interview, Ross then lends his tips on how to use a website, repurposed content, and a email list to drive more sales. Listen to the full episode now to get all of this tips or read a few of his biggest takeaways below! <h2>What can podcasters learn about affiliate monetization strategies?</h2> The key is to have a <a href="https://castos.com/why-a-podcast-website-is-important/" rel="nofollow" target="_blank">website</a> (we recommend creating one through <a href="https://castos.com/podcast-website/" rel="nofollow" target="_blank">WordPress</a>!). Having a place where people can learn more information is essential to affiliate marketing. It makes it easier for people to find click on the affiliate product you’re promoting and it offers opportunities to further engage your audience via email. To get people to visit your site after listening to an episode, include it in your intro or outro calls-to-action. Remind them of the URL address and where they should navigate to to redeem your exclusive offer. When listeners finally land on your site, it’s time to hit them with the offers. Either a list of the affiliate products you’re promoting or an email opt-in page that gives people access to exclusive content. The email opt-in page serves two purposes. The first is to provide exclusive, high-quality content to your listeners. The second is to <a href="https://castos.com/email-marketing-podcast/" rel="nofollow" target="_blank">build an email list</a> where you can announce new episodes and directly send affiliate links to your users. Put an opt-in unit right on your homepage to make it super easy for listeners to subscribe. Try <a href="https://optinmonster.com/" rel="nofollow" target="_blank">OptinMonster</a> to create unique interstitial units and test copy variations to find the call-to-action that converts best. To entice people to subscribe, we recommend using a lead generation product. That can be an e-book, access to gated content, or an online course that has information your audience is interested in and can’t find anywhere else. Podcast Insights prioritizes email based courses around different topics their audience needs help with. Primarily how to start a podcast and how to build a website for a podcast. Each course is heavily promoted on their homepage and throughout relevant articles. The opt-in units describe the value of the course and why a user can’t find this information anywhere else. Whether someone visits the website after listening to an episode or discovers an article as a result of a Google search, it’s almost guaranteed they’ll see a promotion for one of these courses. <h2>What’s inside your email courses?</h2> Podcast Insights has a podcasting course that’s designed for beginners, all sent right to your inbox. It drives people to focus on a smaller topic that’s part of the larger process of <a href="https://castos.com/how-to-start-a-podcast/" rel="nofollow" target="_blank">starting a podcast</a> to avoid feeling overwhelmed. In bitesized chunks, his subscribers can accomplish the building blocks of creating a show in a more manageable way. And it works. The well-researched tips and tutorials have helped countless podcasters get their show from idea to reality. In addition, he has a course about building a WordPress website for your podcast. It’s specifically designed for beginners as well, with actionable steps to actually create a site. From there, it goes into more detail about email magnets to create an email list, where to offer affiliate products, and how to create written content that’s optimized for SEO. Each course offers beginner tutorials with options for more advanced instructions. They include free equipment recommendations and well-reviewed product suggestions. Some of these products are also part of his affiliate strategy, furthering his objective of earning more commissions. Finding the overlap between written content, podcast episodes, and YouTube videos is a key part of creating a successful affiliate program. So how does Podcast Insights’ show, <a href="https://www.podcastinsights.com/podcast/" rel="nofollow" target="_blank">Podcasting Simplified</a>, fit in? <h2>How does your podcast into your broader content strategy?</h2> Podcast Insights is a website first and a podcast second. The show is a <a href="https://castos.com/how-to-repurpose-podcast-content/" rel="nofollow" target="_blank">repurposed version of popular blog posts</a> where Ross explains a topic in his own words. However, his other favorite tactics are interviewing customers and aggregating testimonials to tell stories around how a brand is part of someone’s world. The podcast episodes are for those who are auditory learners, for the person who doesn’t want to scroll through a 10,000 word article. He’s found his audience has three different preferences–those we prefer reading, listening, and watching. So in order to get the most bang for his content-buck, he can hit all three buckets by simply repurposing one article into three different mediums. Along the way, each version of the piece of content contains links to affiliate products so he can earn commissions no matter from where someone clicks. As an added bonus, it doesn’t take too much additional time to create three different versions of the same thing. First he writes the article. Then he records the podcast episode using what he’s already written as the basis for the script. Then he films a video walking through the tutorial again using the article as the outline for what should be in the final cut. Spending a few extra hours repurposing material into new mediums is an efficient way to extend your reach and monetization efforts. <h2>Resources Mentioned In This Episode</h2> <ul><li>Check out <a href="https://www.podcastinsights.com/" rel="nofollow" target="_blank">Podcast Insights</a></li><li>Sign up for the course from <a href="https://www.podcastinsights.com/" rel="nofollow" target="_blank">Podcast Insights’ homepage</a></li><li>Follow <a href="https://twitter.com/paidinsights" rel="nofollow" target="_blank">Ross Winn</a> on Twitter</li><li>Sign up for <a href="https://castos.com/course/" rel="nofollow" target="_blank">Podcast Like A Pro with Castos</a></li><li>Subscribe to <a href="https://castos.com/audience/" rel="nofollow" target="_blank">Audience</a></li></ul> This week on Audience, we’re talking monetization. While many podcasters start their show as a hobby, more times than not, they eventually want to start thinking about how to earn some money from the show. But rather than focus on every <a href="https://castos.com/monetize-a-podcast/" rel="noreferrer noopener nofollow" target="_blank">podcast monetization strategy</a>, we’re drilling into one specific method: affiliate marketing. Ross Winn from <a href="https://www.podcastinsights.com/" rel="noreferrer noopener nofollow" target="_blank">Podcast Insights</a> is an expert on promoting affiliate products to earn some extra cash. His site is the go-to for all things podcasting–from how to start, grow, and monetize a podcast for beginners. When you land on Podcast Insights, you’ll notice a few things right off the bat. There are email courses that ask you to sign up, discounts to popular WordPress and podcasting tools, and a plethora of content all about getting a new show off the ground. What you might not notice is how all these things are working together to support Ross’ affiliate marketing strategy. At the top of today’s episode, we talk about why podcasters should consider affiliate products as a monetization strategy. As we move through the interview, Ross then lends his tips on how to use a website, repurposed content, and a email list to drive more sales. Listen to the full episode now to get all of this tips or read a few of his biggest takeaways below! <h2>What can podcasters learn about affiliate monetization strategies?</h2> The key is to have a <a href="https://castos.com/why-a-podcast-website-is-important/" rel="noreferrer noopener nofollow" target="_blank">website</a> (we recommend creating one through <a href="https://castos.com/podcast-website/" rel="noreferrer noopener nofollow" target="_blank">WordPress</a>!). Having a place where people can learn more information is essential to affiliate marketing. It makes it easier for people to find click on the affiliate product you’re promoting and it offers opportunities to further engage your audience via email. To get people to visit your site after listening to an episode, include it in your intro or outro calls-to-action. Remind them of the URL address and where they should navigate to to redeem your exclusive offer. When listeners finally land on your site, it’s time to hit them with the offers. Either a list of the affiliate products you’re promoting or an email opt-in page that gives people access to exclusive content. The email opt-in page serves two purposes. The first is to provide exclusive, high-quality content to your listeners. The second is to <a href="https://castos.com/email-marketing-podcast/" rel="noreferrer noopener nofollow" target="_blank">build an email list</a> where you can announce new episodes and directly send affiliate links to your users. Put an opt-in unit right on your homepage to make it super easy for listeners to subscribe. Try <a href="https://optinmonster.com/" rel="noreferrer noopener nofollow" target="_blank">OptinMonster</a> to create unique interstitial units and test copy variations to find the call-to-action that converts best. To entice people to subscribe, we recommend using a lead generation product. That can be an e-book, access to gated content, or an online course that has information your audience is interested in and can’t find anywhere else. Podcast Insights prioritizes email based courses around different topics their audience needs help with. Primarily how to start a podcast and how to build a website for a podcast. Each course is heavily promoted on their homepage and throughout relevant articles. The opt-in units describe the value of the course and why a user can’t find this information anywhere else. Whether someone visits the website after listening to an episode or discovers an article as a result of a Google search, it’s almost guaranteed they’ll see a promotion for one of these courses. <h2>What’s inside your email courses?</h2> Podcast Insights has a podcasting course that’s designed for beginners, all sent right to your inbox. It drives people to focus on a smaller topic that’s part of the larger process of <a href="https://castos.com/how-to-start-a-podcast/" rel="noreferrer noopener nofollow" target="_blank">starting a podcast</a> to avoid feeling overwhelmed. In bitesized chunks, his subscribers can accomplish the building blocks of creating a show in a more manageable way. And it works. The well-researched tips and tutorials have helped countless podcasters get their show from idea to reality. In addition, he has a course about building a WordPress website for your podcast. It’s specifically designed for beginners as well, with actionable steps to actually create a site. From there, it goes into more detail about email magnets to create an email list, where to offer affiliate products, and how to create written content that’s optimized for SEO. Each course offers beginner tutorials with options for more advanced instructions. They include free equipment recommendations and well-reviewed product suggestions. Some of these products are also part of his affiliate strategy, furthering his objective of earning more commissions. Finding the overlap between written content, podcast episodes, and YouTube videos is a key part of creating a successful affiliate program. So how does Podcast Insights’ show, <a href="https://www.podcastinsights.com/podcast/" rel="noreferrer noopener nofollow" target="_blank">Podcasting Simplified</a>, fit in? <h2>How does your podcast into your broader content strategy?</h2> Podcast Insights is a website first and a podcast second. The show is a <a href="https://castos.com/how-to-repurpose-podcast-content/" rel="noreferrer noopener nofollow" target="_blank">repurposed version of popular blog posts</a> where Ross explains a topic in his own words. However, his other favorite tactics are interviewing customers and aggregating testimonials to tell stories around how a brand is part of someone’s world. The podcast episodes are for those who are auditory learners, for the person who doesn’t want to scroll through a 10,000 word article. He’s found his audience has three different preferences–those we prefer reading, listening, and watching. So in order to get the most bang for his content-buck, he can hit all three buckets by simply repurposing one article into three different mediums. Along the way, each version of the piece of content contains links to affiliate products so he can earn commissions no matter from where someone clicks. As an added bonus, it doesn’t take too much additional time to create three different versions of the same thing. First he writes the article. Then he records the podcast episode using what he’s already written as the basis for the script. Then he films a video walking through the tutorial again using the article as the outline for what should be in the final cut. Spending a few extra hours repurposing material into new mediums is an efficient way to extend your reach and monetization efforts. <h2>Resources Mentioned In This Episode</h2> <ul><li>Check out <a href="https://www.podcastinsights.com/" rel="noreferrer noopener nofollow" target="_blank">Podcast Insights</a></li><li>Sign up for the course from <a href="https://www.podcastinsights.com/" rel="noreferrer noopener nofollow" target="_blank">Podcast Insights’ homepage</a></li><li>Follow <a href="https://twitter.com/paidinsights" rel="noreferrer noopener nofollow" target="_blank">Ross Winn</a> on Twitter</li><li>Sign up for <a href="https://castos.com/course/" rel="noreferrer noopener nofollow" target="_blank">Podcast Like A Pro with Castos</a></li><li>Subscribe to <a href="https://castos.com/audience/" rel="noreferrer noopener nofollow" target="_blank">Audience</a></li></ul>