Elisabeth Willits's guest appearances

Elisabeth Willits

Performance Delivered

Laurel Mintz

Scott King

Lacy Boggs

Jonathan Stark

Angela Hill

Eric Bandholz

AJ Wilcox

GERARD DOYLE

Kevin O’Connor

Daniel Rodriguez

Annie Davis

Jeff Rosenblum

John Durham

Julie Cohen

Akvile DeFazio

OwlTail

Elisabeth Willits, a senior content marketing specialist with AWeber, is back again sharing her top tips for email marketing based on the data she’s gleaned about what works and what doesn’t based on sending out millions of emails.  In the first part, we talked about why email marketing is the ideal way to grow an ecommerce business. We also cleared up some misconceptions about email that all too many marketers still believe. This time we focus on how to improve your current email marketing strategy (it can probably be performing much better) or ways to kick-start your email marketing efforts if you’ve never done it before.  Listen in to find out…  What your welcome emails must have The most important purpose of every email you send out How to make sure your subject line stands out in your prospects’ inboxes  The power of the “story” email Clear and concise instructions on how to set up an effective automated email marketing funnel

Elisabeth Willits, a senior content marketing specialist with AWeber, is back again sharing her top tips for email marketing based on the data she’s gleaned about what works and what doesn’t based on sending out millions of emails.  In the first part, we talked about why email marketing is the ideal way to grow an ecommerce business. We also cleared up some misconceptions about email that all too many marketers still believe. This time we focus on how to improve your current email marketing strategy (it can probably be performing much better) or ways to kick-start your email marketing efforts if you’ve never done it before.  Listen in to find out… <ul> <li>What your welcome emails must have</li> <li>The most important purpose of every email you send out</li> <li>How to make sure your subject line stands out in your prospects’ inboxes </li> <li>The power of the “story” email</li> <li>Clear and concise instructions on how to set up an effective automated email marketing funnel</li></ul>

Elisabeth Willits | Finding Your Email Marketing Strategy

For years, so-called experts have been touting the demise of email marketing. But, says Elisabeth Willits, this marketing channel is far from dead. In fact, in many ways it’s more relevant than ever. As a senior content marketing specialist at AWeber, over the last six years Elisabeth has seen the industry up close and personal every day. Along the way, she’s collected data from emails sent to millions of subscribers, allowing her to figure out what works and what doesn’t in email. She shares her results and insights into how to grow a business with this veteran marketing channel, including…  The factors that most influence click-through rates Creating effective – and deliverable – email content The three types of emails ecommerce stores must send their prospects and customers An email list you should never mail to… in fact, it could be dangerous to your business Exciting new innovations in email marketing and the opportunities they offer

For years, so-called experts have been touting the demise of email marketing. But, says Elisabeth Willits, this marketing channel is far from dead. In fact, in many ways it’s more relevant than ever. As a senior content marketing specialist at AWeber, over the last six years Elisabeth has seen the industry up close and personal every day. Along the way, she’s collected data from emails sent to millions of subscribers, allowing her to figure out what works and what doesn’t in email. She shares her results and insights into how to grow a business with this veteran marketing channel, including… <ul> <li>The factors that most influence click-through rates</li> <li>Creating effective – and deliverable – email content</li> <li>The three types of emails ecommerce stores must send their prospects and customers</li> <li>An email list you should never mail to… in fact, it could be dangerous to your business</li> <li>Exciting new innovations in email marketing and the opportunities they offer</li></ul>

Elisabeth Willits | Creating Insane Engagement With Email