Jens Larson's guest appearances

Jens Larson

Higher Voltage

JON MCBRIDE

Matt Jennings

Rick Clark

Melissa Richards

Mike Petroff

MADELINE ROBERTS

Jenny Li

Amma Marfo

Walter Kimbrough

Kevin Tyler

Josie Ahlquist

Jason Boucher

David Graves

Michael Powers

Eddie Francis

OwlTail

Back in the 1980s, higher education institutions discovered a new way to reach student households at a fraction of the cost of television ads: name buys. Since then, name buys have morphed into a multi-million dollar industry, with colleges and universities across the country investing in the practice. But are name buys really the best we can do? In this episode of the Hashtag Higher Ed Podcast, Jens Larson, Director of Student Communications at Eastern Washington University, shares his legal, ethical, and ROI concerns about list buying and identifies alternative marketing tactics he has used to build a more sustainable prospective student pipeline.

Back in the 1980s, higher education institutions discovered a new way to reach student households at a fraction of the cost of television ads: name buys. Since then, name buys have morphed into a multi-million dollar industry, with colleges and universities across the country investing in the practice. <br><br>But are name buys really the best we can do? In this episode of the Hashtag Higher Ed Podcast, Jens Larson, Director of Student Communications at Eastern Washington University, shares his legal, ethical, and ROI concerns about list buying and identifies alternative marketing tactics he has used to build a more sustainable prospective student pipeline.

Ep28. Is List Buying the Best We Can Do? - Jens Larson - Eastern Washington University