Heidi Krupp-Lisiten's guest appearances

Heidi Krupp-Lisiten

Marketing Speak

Focus Is Your Friend: How to double down on marketing that matters

Jason Swenk

Jay Baer

Jessica Rhodes

Ian Garlic

Cal Newport

Mike Vardy

Clint Arthur

Vanessa Van Edwards

Nir Eyal

Perry Marshall

David Burkus

Laura Roeder

Chris Voss

Dave Asprey

Ann Handley

OwlTail

On today’s Marketing Speak, we are going to workshop PR strategies and processes with world recognized publicity expert Heidi Krupp-Lisiten. She is the Founder of Krupp Kommunications or K2 located in Manhattan. We’d all like to have more publicity and a bigger audience. Reaching this goal may seem difficult, but a huge part of it boils down to workshopping the answers to three relatively simple questions: who cares, so what, and finally, why me? If you aren’t clear on how to answer these questions, or know why they’re so significant, tune into this episode. Find Out More About Heidi Here: Krupp Communications Heidi Krupp on LinkedIn Krupp Communications on Instagram @KruppKomm on Twitter @Heidi_Krupp on Twitter In This Episode:  [01:40] - Heidi talks about how to get coverage and appear in the media. She suggests starting by clarifying your story and message. [03:49] - We learn that Heidi considers herself a strategist, not a publicist. [05:56] - Heidi clarifies the three questions she has just mentioned: Who cares? So what? And why you? She then workshops this process with Stephan, offering an example of listeners for how they should go about addressing the questions. [11:09] - Heidi’s advice to Stephan is to be more forthcoming about the great work that he has done, for example by providing data on his books and by being clear about the clients he has helped. [14:22] - Stephan recaps the lessons that Heidi has just covered to make them clear for listeners. [15:36] - We learn about Heidi’s “know me, like me, trust me, buy me” philosophy, and how they tie into what she has been talking about. [17:57] - If your domain is available as a .com, that’s the one you should get, Stephan points out. He explains why this is important. [19:55] - Heidi talks more about taglines, specifically using the example of David Bach, the author of  Smart Women Finish Rich. [23:09] - Stephan recommends an earlier  episode with Ephraim Olschewski about building relatedness and closing seven-figure deals. [24:42] - Did Heidi come up with the “debt diet” concept and pitch it? How did all that work? [29:05] - Stephan takes a moment to rave about Heidi’s talent and skill in being a strategist based on the story she has just shared. [30:53] - Heidi has known Tony Robbins for over two decades, she reveals. She then talks about her experiences with him. [34:57] - Stephan talks about his personal transformation and the fact that he met his wife thanks to Tony Robbins. He also recommends his other podcast, The Optimized Geek. [35:33] - We hear about Heidi’s determination to connect Oprah with Tony Robbins, and how fulfilled she felt when the two connected. She then talks about being conscious about choosing clients who are the right fit for her. [40:03] - Heidi discusses her role in the  Chicken Soup for the Soul 20th Anniversary Edition, and the feeling of seeing her name on the cover of a book. [42:50] - What has that book done to change Heidi’s business and career? [44:40] - Stephan draws out a lesson for listeners, which is that anything is possible. [46:07] - Heidi and Stephan go through another brainstorming exercise, which is figuring out what angle Heidi would pitch to get on Good Morning America for her role with the recent Chicken Soup book. [50:00] - Stephan brings us back to the angle of pitching Good Morning America. [52:00] - How can people get in touch with Heidi if they want to hire her?  Links and Resources: Krupp Communications Heidi Krupp on LinkedIn Krupp Communications on Instagram @KruppKomm on Twitter @Heidi_Krupp on Twitter Weight Watchers Tony Robbins Brendon Burchard The Art of SEO by Stephan Spencer BuyDomains.com HugeDomains.com David Bach  Smart Women Finish Rich Neil Strauss  Ephraim Olschewski on the Optimized Geek  Pay It Down! by Jean Chatzky  The South Beach Diet by Arthur Agatston  Unlimited Power: A Black Choice by Tony Robbins and Joseph McClendon The Optimized Geek About Optimized Geek  Chicken Soup for the Soul 20th Anniversary Edition  Loren Slocum on Marketing Speak

On today’s Marketing Speak, we are going to workshop PR strategies and processes with world recognized publicity expert Heidi Krupp-Lisiten. She is the Founder of Krupp Kommunications or K2 located in Manhattan. We’d all like to have more publicity and a bigger audience. Reaching this goal may seem difficult, but a huge part of it boils down to workshopping the answers to three relatively simple questions: who cares, so what, and finally, why me? If you aren’t clear on how to answer these questions, or know why they’re so significant, tune into this episode. Find Out More About Heidi Here: <a href="http://kruppkommunications.com/" rel="nofollow" target="_blank">Krupp Communications</a> <a href="https://www.linkedin.com/in/heidi-krupp/" rel="nofollow" target="_blank">Heidi Krupp on LinkedIn</a> <a href="https://www.instagram.com/kruppkommunications/?hl=en" rel="nofollow" target="_blank">Krupp Communications on Instagram</a> <a href="https://twitter.com/kruppkomm?lang=en" rel="nofollow" target="_blank">@KruppKomm on Twitter</a> <a href="https://twitter.com/heidi_krupp?lang=en" rel="nofollow" target="_blank">@Heidi_Krupp on Twitter</a> In This Episode: <ul> <li>[01:40] - Heidi talks about how to get coverage and appear in the media. She suggests starting by clarifying your story and message.</li> <li>[03:49] - We learn that Heidi considers herself a strategist, not a publicist.</li> <li>[05:56] - Heidi clarifies the three questions she has just mentioned: Who cares? So what? And why you? She then workshops this process with Stephan, offering an example of listeners for how they should go about addressing the questions.</li> <li>[11:09] - Heidi’s advice to Stephan is to be more forthcoming about the great work that he has done, for example by providing data on his books and by being clear about the clients he has helped.</li> <li>[14:22] - Stephan recaps the lessons that Heidi has just covered to make them clear for listeners.</li> <li>[15:36] - We learn about Heidi’s “know me, like me, trust me, buy me” philosophy, and how they tie into what she has been talking about.</li> <li>[17:57] - If your domain is available as a .com, that’s the one you should get, Stephan points out. He explains why this is important.</li> <li>[19:55] - Heidi talks more about taglines, specifically using the example of <a href="http://davidbach.com/" rel="nofollow" target="_blank">David Bach</a>, the author of <a href="https://www.amazon.com/Smart-Women-Finish-Rich-Achieving/dp/076791029X" rel="nofollow" target="_blank"> Smart Women Finish Rich</a>.</li> <li>[23:09] - Stephan recommends an earlier <a href="http://www.marketingspeak.com/close-six-and-seven-figure-deals-with-these-powerful-distinctions-ephraim-olschewski/" rel="nofollow" target="_blank"> episode with Ephraim Olschewski</a> about building relatedness and closing seven-figure deals.</li> <li>[24:42] - Did Heidi come up with the “debt diet” concept and pitch it? How did all that work?</li> <li>[29:05] - Stephan takes a moment to rave about Heidi’s talent and skill in being a strategist based on the story she has just shared.</li> <li>[30:53] - Heidi has known <a href="https://www.tonyrobbins.com/" rel="nofollow" target="_blank">Tony Robbins</a> for over two decades, she reveals. She then talks about her experiences with him.</li> <li>[34:57] - Stephan talks about his personal transformation and the fact that he met his wife thanks to Tony Robbins. He also recommends his other podcast, <a href="http://www.optimizedgeek.com/" rel="nofollow" target="_blank">The Optimized Geek</a>.</li> <li>[35:33] - We hear about Heidi’s determination to connect <a href="http://www.oprah.com/" rel="nofollow" target="_blank">Oprah</a> with Tony Robbins, and how fulfilled she felt when the two connected. She then talks about being conscious about choosing clients who are the right fit for her.</li> <li>[40:03] - Heidi discusses her role in the <a href="https://www.amazon.com/Chicken-Soup-Soul-20th-Anniversary/dp/161159913X" rel="nofollow" target="_blank"> Chicken Soup for the Soul 20th Anniversary Edition</a>, and the feeling of seeing her name on the cover of a book.</li> <li>[42:50] - What has that book done to change Heidi’s business and career?</li> <li>[44:40] - Stephan draws out a lesson for listeners, which is that anything is possible.</li> <li>[46:07] - Heidi and Stephan go through another brainstorming exercise, which is figuring out what angle Heidi would pitch to get on Good Morning America for her role with the recent Chicken Soup book.</li> <li>[50:00] - Stephan brings us back to the angle of pitching Good Morning America.</li> <li>[52:00] - How can people get in touch with Heidi if they want to hire her?</li> </ul> Links and Resources: <a href="http://kruppkommunications.com/" rel="nofollow" target="_blank">Krupp Communications</a> <a href="https://www.linkedin.com/in/heidi-krupp/" rel="nofollow" target="_blank">Heidi Krupp on LinkedIn</a> <a href="https://www.instagram.com/kruppkommunications/?hl=en" rel="nofollow" target="_blank">Krupp Communications on Instagram</a> <a href="https://twitter.com/kruppkomm?lang=en" rel="nofollow" target="_blank">@KruppKomm on Twitter</a> <a href="https://twitter.com/heidi_krupp?lang=en" rel="nofollow" target="_blank">@Heidi_Krupp on Twitter</a> <a href="https://www.weightwatchers.com/us/" rel="nofollow" target="_blank">Weight Watchers</a> <a href="https://www.tonyrobbins.com/" rel="nofollow" target="_blank">Tony Robbins</a> <a href="http://brendon.com/" rel="nofollow" target="_blank">Brendon Burchard</a> <a href="https://www.amazon.com/Art-SEO-Theory-Practice/dp/1449304214" rel="nofollow" target="_blank">The Art of SEO by Stephan Spencer</a> <a href="http://www.buydomains.com/" rel="nofollow" target="_blank">BuyDomains.com</a> <a href="http://hugedomains.com/" rel="nofollow" target="_blank">HugeDomains.com</a> <a href="http://davidbach.com/" rel="nofollow" target="_blank">David Bach</a> <a href="https://www.amazon.com/Smart-Women-Finish-Rich-Achieving/dp/076791029X" rel="nofollow" target="_blank"> Smart Women Finish Rich</a> <a href="http://www.neilstrauss.com/" rel="nofollow" target="_blank">Neil Strauss</a> <a href="http://www.marketingspeak.com/close-six-and-seven-figure-deals-with-these-powerful-distinctions-ephraim-olschewski/" rel="nofollow" target="_blank"> Ephraim Olschewski on the Optimized Geek</a> <a href="https://www.amazon.com/Pay-Down-Debt-Free-10-Day/dp/1591842549" rel="nofollow" target="_blank"> Pay It Down! by Jean Chatzky</a> <a href="https://www.amazon.com/South-Beach-Diet-Delicious-Doctor-Designed/dp/0312991193" rel="nofollow" target="_blank"> The South Beach Diet by Arthur Agatston</a> <a href="https://www.amazon.com/Unlimited-Power-Choice-Anthony-Robbins/dp/0684838729" rel="nofollow" target="_blank"> Unlimited Power: A Black Choice by Tony Robbins and Joseph McClendon</a> <a href="http://www.optimizedgeek.com/" rel="nofollow" target="_blank">The Optimized Geek</a> <a href="http://www.optimizedgeek.com/about/" rel="nofollow" target="_blank">About Optimized Geek</a> <a href="https://www.amazon.com/Chicken-Soup-Soul-20th-Anniversary/dp/161159913X" rel="nofollow" target="_blank"> Chicken Soup for the Soul 20th Anniversary Edition</a> <a href="http://www.marketingspeak.com/boss-multi-level-marketing-loren-slocum-lahav/" rel="nofollow" target="_blank"> Loren Slocum on Marketing Speak</a>

98. Using Publicity to Appear Larger Than Life with Heidi Krupp-Lisiten

Described by Bella NYC Magazine as being passionate, energetic, and full of life, K2s founder and CEO, Heidi Krupp-Lisiten, is right at home in the world of marketing, promotion, and media. With over 25 years in the field, Heidi has become recognized as an industry leader who works closely with her clients to develop innovative 360-degree brand platforms designed to engage consumers, excite media, drive awareness, and most importantly, deliver quantifiable business outcomes. As the head of K2, Heidi provides multi-disciplined marketing solutions, including unique strategic PR programs, on behalf of globally recognized brands such as Weight Watchers, Ann Taylor, Gaiam, and Everyday Health. Notably, her recent work with Nerium International (the fastest growing direct sales company in the world) has helped them to achieve their U.S. goals and expand into other countries. After earning a Bachelor's degree in journalism and communications from Ohio University, Heidi moved on to play an integral role at ABC News 20/20, amassing an impressive string of production and publicity credits (including her first publicity credit for her work with Barbara Walters). It was while she was at ABC that she discovered her true calling as a PR professional and entrepreneur. This discovery led her to establish K2 in 1996. Heidi is a Pittsburgh, Pennsylvania native who now resides in New York City with her husband, Darren, their son, Caden, and beloved dog, Isaac.   “You have to find a clever way in. You can’t just take no for an answer.” - Heidi Krupp-Lisiten  What you’ll learn about in this episode:  How Heidi got into PR and how she ended up doing “Chicken Soup for the Soul” Tactics Heidi uses today that she didn’t use when she started her firm The three strategy questions Heidi always asks Why if you can’t leverage it -- don’t do it Why you, your team, and your clients need to celebrate wins together Why you shouldn’t ever take business personally Why nothing is private anymore makes everything PR Why you need to get ahead of the conversation and anticipate everything that happens Why PR is all about strategy Why you shouldn’t necessarily spend all of the budgets that you have  Ways to contact Heidi:  Website: kruppkommunications.com Facebook: www.facebook.com/kruppkommunications Twitter: @KruppKomm LinkedIn: www.linkedin.com/company-beta/231046 

Described by Bella NYC Magazine as being passionate, energetic, and full of life, K2s founder and CEO, Heidi Krupp-Lisiten, is right at home in the world of marketing, promotion, and media. With over 25 years in the field, Heidi has become recognized as an industry leader who works closely with her clients to develop innovative 360-degree brand platforms designed to engage consumers, excite media, drive awareness, and most importantly, deliver quantifiable business outcomes. As the head of K2, Heidi provides multi-disciplined marketing solutions, including unique strategic PR programs, on behalf of globally recognized brands such as Weight Watchers, Ann Taylor, Gaiam, and Everyday Health. Notably, her recent work with Nerium International (the fastest growing direct sales company in the world) has helped them to achieve their U.S. goals and expand into other countries. After earning a Bachelor's degree in journalism and communications from Ohio University, Heidi moved on to play an integral role at ABC News 20/20, amassing an impressive string of production and publicity credits (including her first publicity credit for her work with Barbara Walters). It was while she was at ABC that she discovered her true calling as a PR professional and entrepreneur. This discovery led her to establish K2 in 1996. Heidi is a Pittsburgh, Pennsylvania native who now resides in New York City with her husband, Darren, their son, Caden, and beloved dog, Isaac.   “You have to find a clever way in. You can’t just take no for an answer.” - Heidi Krupp-Lisiten What you’ll learn about in this episode: <ul> <li>How Heidi got into PR and how she ended up doing “Chicken Soup for the Soul”</li> <li>Tactics Heidi uses today that she didn’t use when she started her firm</li> <li>The three strategy questions Heidi always asks</li> <li>Why if you can’t leverage it -- don’t do it</li> <li>Why you, your team, and your clients need to celebrate wins together</li> <li>Why you shouldn’t ever take business personally</li> <li>Why nothing is private anymore makes everything PR</li> <li>Why you need to get ahead of the conversation and anticipate everything that happens</li> <li>Why PR is all about strategy</li> <li>Why you shouldn’t necessarily spend all of the budgets that you have</li> </ul> Ways to contact Heidi: <ul> <li>Website: <a href="http://kruppkommunications.com/" rel="nofollow" target="_blank">kruppkommunications.com</a></li> <li>Facebook: <a href="https://www.facebook.com/kruppkommunications/" rel="nofollow" target="_blank">www.facebook.com/kruppkommunications</a></li> <li>Twitter: <a href="https://twitter.com/KruppKomm" rel="nofollow" target="_blank">@KruppKomm</a></li> <li>LinkedIn: <a href="https://www.linkedin.com/company-beta/231046/" rel="nofollow" target="_blank">www.linkedin.com/company-beta/231046</a></li> </ul>

Episode 47: Who Cares? So What? Why You?, with Heidi Krupp-Lisiten