Edward Ford
21 Podcast Episodes
How to Establish User Intent Using Data | With Edward Ford
How to Establish User Intent Using Data | With Edward Ford
You're probably hearing a lot more about user intent nowadays, but how do you establish user intent? And is it possible ... Read more
8 Nov 2022
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26mins
Demand Gen & More with Edward Ford, Demand Gen Director at Supermetrics (#44)
Demand Gen & More with Edward Ford, Demand Gen Director at Supermetrics (#44)
In this episode of The SaaS SEO Show, we’ve interviewed Edward Ford, Demand Gen Director at Supermetrics, and discussed ... Read more
20 Sep 2022
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44mins
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How Supermetrics Capture and Create Demand with Edward Ford
How Supermetrics Capture and Create Demand with Edward Ford
Capturing demand is one thing, but how do you generate it? For Supermetrics, it’s all about iterating initiatives that a... Read more
24 May 2022
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30mins
Growing A SaaS Marketing Team From 3 To 25 In 3 Years | Edward Ford, Demand Generation Director at SuperMetrics
Growing A SaaS Marketing Team From 3 To 25 In 3 Years | Edward Ford, Demand Generation Director at SuperMetrics
In this episode of SaaS Crunch, we learn how SuperMetrics have grown its marketing team from 3 to 25 in 3 years. We dive... Read more
12 Apr 2022
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43mins
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#27 How Supermetrics made Marketing Scalable, with Edward Ford
#27 How Supermetrics made Marketing Scalable, with Edward Ford
In today’s episode, we sat down with the B2B SaaS Marketer Edward Ford, Demand Gen Director at Supermetrics. Edward help... Read more
3 Mar 2022
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44mins
Ep.56 - How Supermetrics runs full-funnel brand tests to drive growth with Edward Ford, Demand Gen Director at Supermetrics
Ep.56 - How Supermetrics runs full-funnel brand tests to drive growth with Edward Ford, Demand Gen Director at Supermetrics
Meet Edward Ford, Demand Gen Director at Supermetrics. In this episode, Edward talks about moving away from a channel mi... Read more
3 Mar 2022
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47mins
From Product-Led to Sales-Assisted — Super Growth with Edward Ford
From Product-Led to Sales-Assisted — Super Growth with Edward Ford
Some businesses rely on product-led growth alone to reach millions in annual sales. But just because letting your produc... Read more
2 Feb 2022
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36mins
50. Series 2 | Episode 13 Lessons Learned Helping Supermetrics Grow From $10m to $50m ARR in Just Three Years, with Edward Ford, Demand Gen Director at Supermetrics
50. Series 2 | Episode 13 Lessons Learned Helping Supermetrics Grow From $10m to $50m ARR in Just Three Years, with Edward Ford, Demand Gen Director at Supermetrics
With such fierce competition in virtually every category today, being a B2B tech marketer is more challenging now than e... Read more
1 Feb 2022
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35mins
#2 Building brand through data-driven experiments (with Edward Ford, Demand Gen Director at Supermetrics)
#2 Building brand through data-driven experiments (with Edward Ford, Demand Gen Director at Supermetrics)
Edward Ford is the Demand Gen Director at Supermetrics and also creator of The Growth Hub Podcast with around 80 episode... Read more
13 Jan 2022
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40mins
A Peek into Edward Ford’s Marketing Journey with Supermetrics: From €10M to €20M ARR in one year
A Peek into Edward Ford’s Marketing Journey with Supermetrics: From €10M to €20M ARR in one year
Strategy is highly important in any marketing journey. We discussed B2B strategies and the best practices in marketing w... Read more
9 Aug 2021
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40mins
