Lisa Gralnek's guest appearances

Lisa Gralnek

The $100 MBA Show 

Conscious Chatter

Good Morning Marketing

Greater Than

WIN/WIN: Women in Innovation

Future of XYZ 

Sarah Judd

Kevin Hart

Jordan Peterson

Daniel Kahneman

Tim Ferriss

Pat Flynn

Mark Manson

Dorie Clark

David Allen

Chris Ducker

Travis Sherry

Jon Levy

Cal Newport

Hal Elrod

Mike Vardy

OwlTail

Values: they’re not just for HR documents and mission statements.  For your company to really be shaped by your values, you have to live them. And it’s not only a moral decision; values-driven decisions are great for business — as companies big and small are realizing. So how can you put values first? Today, special guest Lisa Gralnek is here with a detailed lesson on the impact of values, and why they need to be (much) more than an afterthought. Before launching her own values-based consultancy, Lisa helped major corporations integrate values into their own business models.  By committing to honoring your values sincerely and consistently, you create brand loyalty, employee motivation, and ultimately profit. Hear how it’s done, from a specialist — Click Play! ﻿ SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating &amp; Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. WebinarNinja Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at webinarninja.com/webinarninja-webinar-software-demo/ Show Links LVG &amp; Co.  The post MBA1823 Guest Teacher – Lisa Gralnek – How to Integrate Values for Business Growth and Transformation appeared first on The $100 MBA.

Values: they’re not just for HR documents and mission statements.  For your company to really be shaped by your values, you have to live them. And it’s not only a moral decision; values-driven decisions are great for business — as companies big and small are realizing. So how can you put values first? Today, special guest Lisa Gralnek is here with a detailed lesson on the impact of values, and why they need to be (much) more than an afterthought. Before launching her own values-based consultancy, Lisa helped major corporations integrate values into their own business models.  By committing to honoring your values sincerely and consistently, you create brand loyalty, employee motivation, and ultimately profit. Hear how it’s done, from a specialist — Click Play! ﻿ <a href="https://itunes.apple.com/us/podcast/the-$100-mba-show/id906218859" rel="noopener nofollow" target="_blank">SUBSCRIBE ON APPLE PODCASTS</a> <a href="http://www.stitcher.com/podcast/business-republic/the-100-mba-show?refid=stpr" rel="noopener noreferrer nofollow" target="_blank">Stitcher</a> | <a href="https://soundcloud.com/businessrepublic/sets/the-100-mba-show" rel="noopener noreferrer nofollow" target="_blank">SoundCloud</a> | <a href="https://100mba.net/category/show/feed/" rel="noopener noreferrer nofollow" target="_blank">Podcast Feed </a>| <a href="http://100mba.net/show/#subscribe" rel="nofollow" target="_blank">How To Subscribe</a> <a href="http://100mba.net/reviews/" rel="noopener noreferrer nofollow" target="_blank">Give us a Rating &amp; Review</a> <h3>Today’s Sponsors</h3> <h3><a href="http://himalaya.com/mba" rel="noopener noreferrer nofollow" target="_blank">SYFOB</a></h3> Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to <a href="http://himalaya.com/mba" rel="noopener noreferrer nofollow" target="_blank">himalaya.com/mba</a> and use promo code MBA. <h3><a href="https://webinarninja.com/webinarninja-webinar-software-demo/" rel="noopener noreferrer nofollow" target="_blank">WebinarNinja</a></h3> Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at <a href="http://webinarninja.com/webinarninja-webinar-software-demo/" rel="noopener nofollow" target="_blank">webinarninja.com/webinarninja-webinar-software-demo/</a> <h3>Show Links</h3> <a href="https://www.lvg-co.com/" rel="noopener noreferrer nofollow" target="_blank">LVG &amp; Co.</a> The post <a href="https://100mba.net/mba1823/" rel="nofollow" target="_blank">MBA1823 Guest Teacher – Lisa Gralnek – How to Integrate Values for Business Growth and Transformation</a> appeared first on <a href="https://100mba.net" rel="nofollow" target="_blank">The $100 MBA</a>.

MBA1823 Guest Teacher – Lisa Gralnek – How to Integrate Values for Business Growth and Transformation

In this episode, Lisa Gralnek recounts how curiosity and opportunity took her from a career in the ‘90s fashion world to business school, BCG, and a variety of companies including Adidas and Chobani. At each turn, she created her own roles as a change agent, and ultimately started her own consultancy.  Listen for advice on:How to systematically infuse innovation into everything you do What larger companies can learn from smaller companies Understanding how innovation relates to marketing Navigating gender-based expectations To learn more: Lisa Gralnek: https://www.linkedin.com/in/lisagralnek/Zoia Kozakov (Host): https://www.linkedin.com/in/zoia-kozakov/About WIN: Women in Innovation: https://www.womenininnovation.coBrand Copy by Nicole Beckley Hosted on Acast. See acast.com/privacy for more information.

In this episode, Lisa Gralnek recounts how curiosity and opportunity took her from a career in the ‘90s fashion world to business school, BCG, and a variety of companies including Adidas and Chobani. At each turn, she created her own roles as a change agent, and ultimately started her own consultancy.  Listen for advice on:<ul><li>How to systematically infuse innovation into everything you do </li><li>What larger companies can learn from smaller companies </li><li>Understanding how innovation relates to marketing </li><li>Navigating gender-based expectations </li></ul>To learn more: <ul><li>Lisa Gralnek: <a href="https://www.linkedin.com/in/lisagralnek/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/lisagralnek/</a></li><li>Zoia Kozakov (Host): <a href="https://www.linkedin.com/in/zoia-kozakov/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/zoia-kozakov/</a></li><li>About WIN: Women in Innovation: <a href="https://www.womenininnovation.co/" rel="noopener noreferrer nofollow" target="_blank">https://www.womenininnovation.co</a></li><li>Brand Copy by Nicole Beckley</li></ul> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

#31 Lisa Gralnek | Principal & Founder @LVG & Co.

Lisa Gralnek is Founder and CEO of LVG &amp; Co, a values-driven growth strategy firm. In this conversation Lisa explores brand-based, values-led strategy considerations for businesses seeking growth. Why getting back to your values and your customers' values is the most important thing, especially in times of change and uncertainty, and how values-led brands are better positioned to stay relevant in times of change, The difference between business decisions and values-led brand decisions The emphasis on growth over the past 10-20 years and the impact that prioritizing growth has on how you do business, and how it has led to toxic cultures for many companies How different organizations set goals and KPIs and why they're critical Why values are not just a feel good story to tell, they're an effective lens for innovation Why a company's values should not just parrot what they think customers want, and how context helps you make your values applied to be relevant How large brands like Walmart have stayed nimble in order to stay true to their core commitments and values How you measure success against you goals and your KPIs are not black and white, and they reflect what you value  References and Resources: LVG &amp; Co The Gap Between Medium article by Lisa Consumer Goods Forum articles:The Value of Values: Setting the Course The Value of Values: Walking the Talk   Quarantine Book Club - Mule Design Studio UN Sustainable Development Goals 2030 BLab Thrive Global Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual by Yves Chouinard From Green to Gold by Harold Enrico Ishmael by Daniel Quinn Futerra Honest Generation  Select Highlights:  "How do you measure success against your goals? That's why KPIs are critical. As they say what you measure grows."   "Leadership is really where values come in. Values in themselves are leading principles and leadership needs to own them and infuse them through the organization in order for any of the other stuff to happen."   "If we say values are our guardrails for decision making, values are also then our guide for action taking." 

Lisa Gralnek is Founder and CEO of LVG &amp; Co, a values-driven growth strategy firm. In this conversation Lisa explores brand-based, values-led strategy considerations for businesses seeking growth. <ul><li>Why getting back to your values and your customers' values is the most important thing, especially in times of change and uncertainty, and how values-led brands are better positioned to stay relevant in times of change,</li> <li>The difference between business decisions and values-led brand decisions</li> <li>The emphasis on growth over the past 10-20 years and the impact that prioritizing growth has on how you do business, and how it has led to toxic cultures for many companies</li> <li>How different organizations set goals and KPIs and why they're critical</li> <li>Why values are not just a feel good story to tell, they're an effective lens for innovation</li> <li>Why a company's values should not just parrot what they think customers want, and how context helps you make your values applied to be relevant</li> <li>How large brands like Walmart have stayed nimble in order to stay true to their core commitments and values</li> <li>How you measure success against you goals and your KPIs are not black and white, and they reflect what you value</li> </ul> References and Resources: <ul><li><a href="https://www.lvg-co.com/" rel="nofollow" target="_blank">LVG &amp; Co</a></li> <li><a href="https://medium.com/@lisavgralnek/the-gap-between-7a6f7c4658df" rel="nofollow" target="_blank">The Gap Between Medium article by Lisa</a></li> <li>Consumer Goods Forum articles: <ul><li><a href="https://www.theconsumergoodsforum.com/the-values-of-values-setting-the-course-defining-values/" rel="nofollow" target="_blank">The Value of Values: Setting the Course</a></li> <li><a href="https://www.theconsumergoodsforum.com/the-values-of-values-walking-the-talk-taking-action/" rel="nofollow" target="_blank">The Value of Values: Walking the Talk</a></li> </ul> </li> <li><a href="https://www.quarantinebookclub.com/" rel="nofollow" target="_blank">Quarantine Book Club - Mule Design Studio</a></li> <li><a href="http://www.undp.org/content/undp/en/home/sustainable-development-goals.html" rel="nofollow" target="_blank">UN Sustainable Development Goals 2030</a></li> <li><a href="https://bcorporation.net/" rel="nofollow" target="_blank">BLab</a></li> <li><a href="https://thriveglobal.com/" rel="nofollow" target="_blank">Thrive Global</a></li> <li><a href="https://bookshop.org/books/let-my-people-go-surfing-the-education-of-a-reluctant-businessman-including-10-more-years-of-business-unusual/9780143109679" rel="nofollow" target="_blank">Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual</a> by Yves Chouinard</li> <li><a href="https://bookshop.org/books/from-green-to-gold-new-selected-poems/9781553800675" rel="nofollow" target="_blank">From Green to Gold</a> by Harold Enrico</li> <li><a href="https://bookshop.org/books/ishmael-9780553375404/9780553375404" rel="nofollow" target="_blank">Ishmael</a> by Daniel Quinn</li> <li><a href="https://www.wearefuterra.com/2020/04/highlights-from-the-honest-generation/" rel="nofollow" target="_blank">Futerra Honest Generation</a></li> </ul> Select Highlights: <ul><li> "How do you measure success against your goals? That's why KPIs are critical. As they say what you measure grows." </li> <li> "Leadership is really where values come in. Values in themselves are leading principles and leadership needs to own them and infuse them through the organization in order for any of the other stuff to happen." </li> <li> "If we say values are our guardrails for decision making, values are also then our guide for action taking." </li></ul>

04 Lisa Gralnek on brand-based, values-led strategy and growth

Over the past decade, our lives have become increasingly overwhelming thanks to digital transformation. The experience of a “digital transformation” is not something that only affects businesses, but something that has permeated all of our lives as individuals, consumers, and employees. More than ever, the challenges faced by organizations large and small are reflections of the challenges we face as individuals in our daily lives – And often require similar, empathetic solutions despite being driven by digital forces. Join me as I interview management consultant Lisa Gralnek, who is the principal &amp; founder of LVG &amp; Co., an independent business strategy consultancy. Guest: Lisa Gralnek From the beginning of her career in Paris’ world of high fashion twenty years ago through to today, Lisa has had the distinct privilege of collaborating with acclaimed creative talent and best-in-class brands across diverse sectors and geographies. Marrying subject matter expertise and intuition with an ability to navigate ambiguity and lead change, Lisa has proven herself adept at both creating AND executing strategies for brand growth. She has worked with a diverse range of clients from enterprise organizations to start-ups, SMEs and non-profits - navigate important inflections and deliver transformational results. Visit www.lvg-co.com and follow the company on LinkedIn for unique perspective and weekly articles of interest.  Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

Over the past decade, our lives have become increasingly overwhelming thanks to digital transformation. The experience of a “digital transformation” is not something that only affects businesses, but something that has permeated all of our lives as individuals, consumers, and employees. More than ever, the challenges faced by organizations large and small are reflections of the challenges we face as individuals in our daily lives – And often require similar, empathetic solutions despite being driven by digital forces. Join me as I interview management consultant Lisa Gralnek, who is the principal &amp; founder of LVG &amp; Co., an independent business strategy consultancy. Guest: <a href="https://www.linkedin.com/in/lisagralnek/" rel="noopener nofollow" target="_blank">Lisa Gralnek</a> From the beginning of her career in Paris’ world of high fashion twenty years ago through to today, Lisa has had the distinct privilege of collaborating with acclaimed creative talent and best-in-class brands across diverse sectors and geographies. Marrying subject matter expertise and intuition with an ability to navigate ambiguity and lead change, Lisa has proven herself adept at both creating AND executing strategies for brand growth. She has worked with a diverse range of clients from enterprise organizations to start-ups, SMEs and non-profits - navigate important inflections and deliver transformational results. Visit <a href="http://www.lvg-co.com/" rel="noopener nofollow" target="_blank">www.lvg-co.com</a> and follow the <a href="https://www.linkedin.com/company/lvg-brand-&amp;-strategy-consulting/" rel="noopener nofollow" target="_blank">company on LinkedIn</a> for unique perspective and weekly articles of interest. Host: <a href="https://www.linkedin.com/in/vebright/" rel="noopener nofollow" target="_blank">Veronica Bright</a> Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

The Digital Transformation of Marketing, Branding, Businesses, and Consumers with Management Consultant Lisa Gralnek

  In episode 150, Kestrel welcomes Lisa Gralnek, a Brand &amp; Strategy Executive, to the show. The Founder + Principal of LVG &amp; Co, Lisa has worked with brands including Chobani, moo.com, adidas, IKEA, Walmart and more over the past decade. “Authenticity really ties back to why you wake up in the morning - you know, what are your values, what’s your mission in life or your raison d'être as the French would say.” -Lisa Gralnek, Brand &amp; Strategy Executive In this week’s show, Lisa shares more on her journey and what led her to have such a distinct interest in brand strategy and sustainability. She shares more on the idea of authenticity and its elevated importance amidst a time of disruption.  Kestrel + Lisa explore some of today’s current buzzwords, and whether or not those are driven by brands, shoppers or both, and how potentially important they are in influencing our behavior. The below thoughts, ideas + organizations were brought up in this chat:   Cleo Wade + Rupi Kaur, poets that connect on a deep level through Instagram.   “It’s grow or die — especially if you’re a publicly traded company.”   “If we’re talking about heart and soul, happiness and success and personal, I think profits with purpose is what I’d call it for business. You know - it’s not just about earnings or about creating shareholder value (as we’re taught to do in business school), but it’s really about doing right, and that means doing right by your people, doing right by the world’s people, doing right by the planet.”   “How do we redefine success in business to really take care of our planet and our people, and not just our profits?”  

In episode 150, Kestrel welcomes Lisa Gralnek, a Brand &amp; Strategy Executive, to the show. The Founder + Principal of <a href="https://lvg-co.com/" rel="noopener nofollow" target="_blank">LVG &amp; Co</a>, Lisa has worked with brands including Chobani, <a href="http://moo.com" rel="nofollow" target="_blank">moo.com</a>, adidas, IKEA, Walmart and more over the past decade. “Authenticity really ties back to why you wake up in the morning - you know, what are your values, what’s your mission in life or your raison d'être as the French would say.” -Lisa Gralnek, Brand &amp; Strategy Executive In this week’s show, Lisa shares more on her journey and what led her to have such a distinct interest in brand strategy and sustainability. She shares more on the idea of authenticity and its elevated importance amidst a time of disruption. Kestrel + Lisa explore some of today’s current buzzwords, and whether or not those are driven by brands, shoppers or both, and how potentially important they are in influencing our behavior. The below thoughts, ideas + organizations were brought up in this chat: <ul> <li> Cleo Wade + Rupi Kaur, poets that connect on a deep level through Instagram. </li> <li> “It’s grow or die — especially if you’re a publicly traded company.” </li> <li> “If we’re talking about heart and soul, happiness and success and personal, I think profits with purpose is what I’d call it for business. You know - it’s not just about earnings or about creating shareholder value (as we’re taught to do in business school), but it’s really about doing right, and that means doing right by your people, doing right by the world’s people, doing right by the planet.” </li> <li> “How do we redefine success in business to really take care of our planet and our people, and not just our profits?” </li> </ul>