Dorene Wharton's guest appearances

Dorene Wharton

Tourpreneur Tour Business Podcast

Through the eyes of the Guide

Nikki Padilla Rivera

Brian Cain

Steve Chapman

Nick Wilson

Matthew Smith

Joe Pine

Gordon Firemark

Tony Muia

John O'Sullivan

Ruzwana Bashir

Stephen Oddo

Chris Torres

Robert Graff

Matthew Newton

Annalise Smith

OwlTail

In part 5 of our blogging for tour operators guide, tourism marketing expert Dorene Wharton joins us to share her secrets to writing successful SEO-friendly blog posts. She explains why Google keeps changing its algorithms. She discusses how tour operators can successfully navigate  Google’s E-A-T guidelines and shares her best practices for keyword researching. She offers advice for writing the best titles for blog posts and her favorite SEO tools. Check out Dorene's SEO for tour operators Checklist Dorene also highlights how bloggers can leverage external and internal links to get higher page rankings and underscores the importance of building trust and credibility in blog posts.

In part 5 of our <a href="http://www.bloggingfortouroperators.com" rel="noopener nofollow" target="_blank">blogging for tour operators</a> guide, tourism marketing expert Dorene Wharton joins us to share her secrets to writing successful SEO-friendly blog posts. She explains why Google keeps changing its algorithms. She discusses how tour operators can successfully navigate <a href="https://mailtrack.io/trace/link/5498509cb9f39c03c45add8d18c4b40e3590e59a?url=https%3A%2F%2Fdevelopers.google.com%2Fsearch%2Fblog%2F2019%2F08%2Fcore-updates&amp;userId=3441849&amp;signature=6522a187b48be969" rel="nofollow" target="_blank"> Google’s E-A-T guidelines</a> and shares her best practices for keyword researching. She offers advice for writing the best titles for blog posts and her favorite SEO tools. Check out Dorene's <a href="https://mailtrack.io/trace/link/375c9cfc13d11d9bc65805be7923e54b1b37845c?url=https%3A%2F%2Fwww.travellifemedia.com%2Fthe-complete-on-page-travel-seo-checklist-pdf%2F&amp;userId=3441849&amp;signature=b2b9aa7cd4379ae3" rel="noopener nofollow" target="_blank">SEO for tour operators</a> Checklist Dorene also highlights how bloggers can leverage external and internal links to get higher page rankings and underscores the importance of building trust and credibility in blog posts.

SEO Tips for Tour Operators with Dorene Wharton

Doren Wharton, Tourist strategist, marketer, coach and full time traveler with a 25-yerar career share with us in this episode tips for guides and her perspective about what's important when we talk about guides and marketing.

Doren Wharton, Tourist strategist, marketer, coach and full time traveler with a 25-yerar career share with us in this episode tips for guides and her perspective about what's important when we talk about guides and marketing.

Episode 22. Dorene Wharton. Let's talk about Marketing for Guides!

Dorene Wharton joins us today to share copywriting tips for tour operators. She shares how writing copy is an art and science that tour operators can learn to produce powerfully engaging copy.  We discuss what has changed since Covid-19, how to establish trust, and what hasn’t changed in terms of effective copy.  Dorene's copywriting tips for tour operators highlight the must-haves for your content and stresses the importance of authenticity.  She also discusses why good copywriting starts with your purpose and reveals how you can find the right balance between SEO keywords and your brand’s voice.    This week on Tourpreneur - copywriting tips for tour operators:    The pre-COVID authentic, conscious consumer buying trends that are becoming more pronounced Why consumers are becoming more skeptical with brands and their motives How to reassure people in your copy that you have taken the necessary steps to ensure visitor and employee safety How to conduct a deep dive into your customer's persona and uncover what they are asking for Why your About Us page is essential and should be one of your top three visited pages How to write your About Us page and convey your personal story How to use descriptive words and verbs and why you should avoid adjectives How to make your copy easier to digest through sectioning and titling Why you should conduct keyword research before you write Why your blog titles need to be consistent with your content How to improve your copywriting by using authenticity, emotion, and personality Interview questions and how to find a copywriter and determine if they will be good for your business    Our Favorite Quotes:    “People buy products that they value; that do not just make money, but they are equally focused on improving the world in some way.” - Dorene Wharton “We want to support brands who do and say the things we believe in.” - Dorene Wharton    Resources Mentioned:     Your About Page: The Secret Weapon to Build Trust and Future Sales Grammarly  10 Tips for Better Tourism Website Copywriting - Blog Post Great COVID Safety Copy by Eagle Wing Whale Watching Tours Devour Tours Impulse Travel Taste of Thailand Food Tours Great Benefits Copy by Rewind Dubrovnik 

Dorene Wharton joins us today to share copywriting tips for tour operators. She shares how writing copy is an art and science that tour operators can learn to produce powerfully engaging copy. We discuss what has changed since Covid-19, how to establish trust, and what hasn’t changed in terms of effective copy. Dorene's copywriting tips for tour operators highlight the must-haves for your content and stresses the importance of authenticity. She also discusses why good copywriting starts with your purpose and reveals how you can find the right balance between SEO keywords and your brand’s voice. This week on Tourpreneur - copywriting tips for tour operators: <ul> <li>The pre-COVID authentic, conscious consumer buying trends that are becoming more pronounced</li> <li>Why consumers are becoming more skeptical with brands and their motives</li> <li>How to reassure people in your copy that you have taken the necessary steps to ensure visitor and employee safety</li> <li>How to conduct a deep dive into your customer's persona and uncover what they are asking for</li> <li>Why your About Us page is essential and should be one of your top three visited pages</li> <li>How to write your About Us page and convey your personal story</li> <li>How to use descriptive words and verbs and why you should avoid adjectives</li> <li>How to make your copy easier to digest through sectioning and titling</li> <li>Why you should conduct keyword research before you write</li> <li>Why your blog titles need to be consistent with your content</li> <li>How to improve your copywriting by using authenticity, emotion, and personality</li> <li>Interview questions and how to find a copywriter and determine if they will be good for your business</li> </ul> Our Favorite Quotes: <ul> <li>“People buy products that they value; that do not just make money, but they are equally focused on improving the world in some way.” - Dorene Wharton</li> <li>“We want to support brands who do and say the things we believe in.” - Dorene Wharton</li> </ul> Resources Mentioned: <ul> <li><a href="https://www.travellifemedia.com/your-about-page-build-trust-future-sales/" rel="nofollow" target="_blank"> Your About Page: The Secret Weapon to Build Trust and Future Sales</a></li> <li><a href="https://www.grammarly.com/" rel="nofollow" target="_blank">Grammarly</a></li> <li><a href="https://www.travellifemedia.com/10-tips-for-better-tourism-website-copywriting/" rel="nofollow" target="_blank"> 10 Tips for Better Tourism Website Copywriting</a> - Blog Post</li> <li>Great COVID Safety Copy by <a href="https://www.eaglewingtours.com/articles/were-ready-for-you/" rel="nofollow" target="_blank">Eagle Wing Whale Watching Tours</a></li> <li><a href="https://devourtours.com/" rel="nofollow" target="_blank">Devour Tours</a></li> <li><a href="https://impulsetravel.co/tour-operator/en/" rel="nofollow" target="_blank">Impulse Travel</a></li> <li><a href="https://www.tasteofthailand.org/about-2/" rel="nofollow" target="_blank">Taste of Thailand Food Tours</a></li> <li>Great Benefits Copy by <a href="https://rewinddubrovnik.com/private-boat-tours-in-dubrovnik/" rel="nofollow" target="_blank">Rewind Dubrovnik</a></li> </ul>