John Caples
8 Podcast Episodes
New John Caples Secrets, with Joshua Lee Henry-Old Masters Series
New John Caples Secrets, with Joshua Lee Henry-Old Masters Series
Our returning champion is Joshua Lee Henry, with a first: He came by to do a GUEST Old Master’s Series show. Joshua ask... Read more
13 Feb 2023
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7 Quick Copy Starters from John Caples - Old Masters Series
7 Quick Copy Starters from John Caples - Old Masters Series
For a lot of us, the hardest part of writing copy is getting started. Today we’re going to dive into some very handy tip... Read more
5 Dec 2022
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Proven Headlines from John Caples, Part 2 - Old Masters Series
Proven Headlines from John Caples, Part 2 - Old Masters Series
OK, we’re back with part 2 of deep headline wisdom from Old Master John Caples and his book “Tested Advertising Methods,... Read more
19 Sep 2022
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Proven Headlines from John Caples - Old Masters Series
Proven Headlines from John Caples - Old Masters Series
Today we go deep into the headline wisdom of Old Master John Caples and his book “Tested Advertising Methods,” originall... Read more
12 Sep 2022
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#007 - John Caples | GRANDES COPYWRITERS DA HISTÓRIA
#007 - John Caples | GRANDES COPYWRITERS DA HISTÓRIA
8 Sep 2021
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35mins
12 Ways to Find Advertising Ideas [John Caples + Roy Furr]
12 Ways to Find Advertising Ideas [John Caples + Roy Furr]
Links related to this episode:Roy’s High-Velocity Copywriting CourseBTMSinsiders is like Netflix for Copywriting & M... Read more
21 Apr 2021
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22mins
Introducing 35 Proven Formulas for Writing Headlines by John Caples
Introducing 35 Proven Formulas for Writing Headlines by John Caples
Brian begins his series on John Caples Headline formulas from his classic book, Tested Advertising Methods. Amazon-Proof... Read more
10 Nov 2020
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3mins
John Caples Copywriting Secrets
John Caples Copywriting Secrets
John Caples is best known as a pioneer and master practitioner of testing copy, but he was also a brilliant copywriter. ... Read more
27 Jan 2020
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