John Caples

8 Podcast Episodes

New John Caples Secrets, with Joshua Lee Henry-Old Masters Series

New John Caples Secrets, with Joshua Lee Henry-Old Masters Series

Our returning champion is Joshua Lee Henry, with a first: He came by to do a GUEST Old Master’s Series show. Joshua ask... Read more

13 Feb 2023

7 Quick Copy Starters from John Caples - Old Masters Series

7 Quick Copy Starters from John Caples - Old Masters Series

For a lot of us, the hardest part of writing copy is getting started. Today we’re going to dive into some very handy tip... Read more

5 Dec 2022

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Proven Headlines from John Caples, Part 2 - Old Masters Series

Proven Headlines from John Caples, Part 2 - Old Masters Series

OK, we’re back with part 2 of deep headline wisdom from Old Master John Caples and his book “Tested Advertising Methods,... Read more

19 Sep 2022

Proven Headlines from John Caples - Old Masters Series

Proven Headlines from John Caples - Old Masters Series

Today we go deep into the headline wisdom of Old Master John Caples and his book “Tested Advertising Methods,” originall... Read more

12 Sep 2022

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#007 - John Caples | GRANDES COPYWRITERS DA HISTÓRIA

#007 - John Caples | GRANDES COPYWRITERS DA HISTÓRIA

8 Sep 2021

35mins

12 Ways to Find Advertising Ideas [John Caples + Roy Furr]

12 Ways to Find Advertising Ideas [John Caples + Roy Furr]

Links related to this episode:Roy’s High-Velocity Copywriting CourseBTMSinsiders is like Netflix for Copywriting & M... Read more

21 Apr 2021

22mins

Introducing 35 Proven Formulas for Writing Headlines by John Caples

Introducing 35 Proven Formulas for Writing Headlines by John Caples

Brian begins his series on John Caples Headline formulas from his classic book, Tested Advertising Methods. Amazon-Proof... Read more

10 Nov 2020

3mins

John Caples Copywriting Secrets

John Caples Copywriting Secrets

John Caples is best known as a pioneer and master practitioner of testing copy, but he was also a brilliant copywriter. ... Read more

27 Jan 2020

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