Emily Negrin's guest appearances

Emily Negrin

Tech Qualified

Plant Breeding Stories

Sean Spicer

AJ Yager

Jay Acunzo

Sarah Lee

Nick Waterhouse

Adam Lambert

Chris Miller

Amy King

Richard Jones

Sam Johnston

Kevin Martin

Mike Jackson

Laurie Hood

Alison Bentley

Bob Perkins

OwlTail

Emily Negrin, Senior Director of Corporate Affairs at Inari, is an agriculture advocate focused on helpingcompanies communicate more effectively.In this episode of the Plant Breeding Stories podcast, Emily explores why food production has become socontroversial in recent years and explains how clear, concise communication can help bridge the gapbetween scientists and consumers. She shares her top tips for talking effective about plant breeding andexplains the importance of an effective dialogue for the biotechnology community as a whole. Emilyalso describes Inari’s ambition to use its precision plant breeding platform for environmental impact,increasing corn and soybean yields while reducing water and nitrogen use by up to 40%.Links:Inari website: www.Inari.comTranscripts of this and all our podcasts are on our website at PBSInternational.com/podcast

Emily Negrin, Senior Director of Corporate Affairs at Inari, is an agriculture advocate focused on helping companies communicate more effectively. In this episode of the Plant Breeding Stories podcast, Emily explores why food production has become so controversial in recent years and explains how clear, concise communication can help bridge the gap between scientists and consumers. She shares her top tips for talking effective about plant breeding and explains the importance of an effective dialogue for the biotechnology community as a whole. Emily also describes Inari’s ambition to use its precision plant breeding platform for environmental impact, increasing corn and soybean yields while reducing water and nitrogen use by up to 40%. Links: Inari website: <a href="http://www.Inari.com" rel="nofollow" target="_blank">www.Inari.com</a> Transcripts of this and all our podcasts are on our website at <a href="http://PBSInternational.com/podcast" rel="nofollow" target="_blank">PBSInternational.com/podcast</a>

S4 E4 Plant Breeding Stories - Emily Negrin

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Emily Negrin Director of Global Communication and Marketing at GEOSYS. This interview focuses on Emily’s past work experience and how she transitioned from the B2B side of the food business to the agricultural world. Emily takes a deeper dive into how she helped implement marketing strategies for a 30-year old company battling a number of new agtech startups. Highlights  Emily starts the interview by providing some insight into her past experiences prior to joining GEOSYS - she started her career with the consumer side of public relations and worked with several agencies in the Minneapolis area.   She decided to change her career from the B2B side of the food business into the world of agriculture and “Agtech.” Emily mentions how she worked for a few years at Land O’Lakes - in their wind field business and was introduced to GEOSYS from that experience.  GEOSYS is actually an older company with over thirty years of experience in the agricultural technology industry.  The company uses satellite imagery to monitor how crops are growing across the globe and this data is used for all of the businesses “around a farmer” which include insurance companies, bankers, commodity traders and more. Emily came on board at GEOSYS about four years ago and helped them start their marketing and communications efforts. GEOSYS found that a variety of Silicon Valley startups surfaced within agtech and a stronger focus on marketing and communications became inevitable in order to differentiate the company from new players. Emily talks about the difference between agency work and being on the corporate side of marketing and communications. GEOSYS doesn’t sell anything directly to farmers and is focused on being a trusted advisor to those who are working directly with farmers. Emily talks through an earlier initiative, which was helping business people understand the market so they could ask better questions and make better decisions themselves - it wasn’t about promoting anything around GEOSYS. Emily describes the overarching custom journey which is very long and requires a lot of information along the way. GEOSYS has several different levels of service, some solutions are completely custom and involve a lengthy implementation process. The company uses social heavily to distribute content and educate the market around the types of services it provides to farmers and the entire community. GEOSYS believes that partnership efforts and open and honest communications within the team and regular communications are important for company growth. She talks about how they are using content in the form of blog posts and interactive presentations (produced using Microsoft Sway). She mentions that they have done promotional posts through LinkedIn and have seen success in using the LinkedIn platform to reach people. GEOSYS has a dedicated business development team that's in charge of sales and working with prospects and customers.  They also have a customer success team and are looking at ways to grow and help troubleshoot issues facing customers.  Key Points  Emily talks about some focus areas moving forward, “...we're also starting to take a focus of how can we use some of the data and insights that we have gained in our 30 plus years of operation to help people make some better decisions about sustainable agriculture and….where can we have a greater impact and help them best utilize their resources so that they can continue to do what they love. And a lot of times that's farming.” Emily mentions how the technology surrounding the farmer has changed quite a bit, “You know, when you think...today's farmer has more technology in the cab of their tractor than the first spaceship that launched to the moon. You have big players like John Deere that are developing all sorts of technology for inside of their machines.”  Resources  Emily Negrin: LinkedIn GEOSYS: Website GEOSYS: Twitter GEOSYS: LinkedIn Motion: Ultimate Thought Leadership Course for B2B Tech Companies 

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Emily Negrin Director of Global Communication and Marketing at GEOSYS. This interview focuses on Emily’s past work experience and how she transitioned from the B2B side of the food business to the agricultural world. Emily takes a deeper dive into how she helped implement marketing strategies for a 30-year old company battling a number of new agtech startups. Highlights <ul> <li>Emily starts the interview by providing some insight into her past experiences prior to joining GEOSYS - she started her career with the consumer side of public relations and worked with several agencies in the Minneapolis area.  </li> <li>She decided to change her career from the B2B side of the food business into the world of agriculture and “Agtech.”</li> <li>Emily mentions how she worked for a few years at Land O’Lakes - in their wind field business and was introduced to GEOSYS from that experience. </li> <li>GEOSYS is actually an older company with over thirty years of experience in the agricultural technology industry. </li> <li>The company uses satellite imagery to monitor how crops are growing across the globe and this data is used for all of the businesses “around a farmer” which include insurance companies, bankers, commodity traders and more.</li> <li>Emily came on board at GEOSYS about four years ago and helped them start their marketing and communications efforts.</li> <li>GEOSYS found that a variety of Silicon Valley startups surfaced within agtech and a stronger focus on marketing and communications became inevitable in order to differentiate the company from new players.</li> <li>Emily talks about the difference between agency work and being on the corporate side of marketing and communications.</li> <li>GEOSYS doesn’t sell anything directly to farmers and is focused on being a trusted advisor to those who are working directly with farmers.</li> <li>Emily talks through an earlier initiative, which was helping business people understand the market so they could ask better questions and make better decisions themselves - it wasn’t about promoting anything around GEOSYS.</li> <li>Emily describes the overarching custom journey which is very long and requires a lot of information along the way.</li> <li>GEOSYS has several different levels of service, some solutions are completely custom and involve a lengthy implementation process.</li> <li>The company uses social heavily to distribute content and educate the market around the types of services it provides to farmers and the entire community.</li> <li>GEOSYS believes that partnership efforts and open and honest communications within the team and regular communications are important for company growth.</li> <li>She talks about how they are using content in the form of blog posts and interactive presentations (produced using <a href="https://sway.office.com/" rel="nofollow" target="_blank">Microsoft Sway</a>).</li> <li>She mentions that they have done promotional posts through LinkedIn and have seen success in using the LinkedIn platform to reach people.</li> <li>GEOSYS has a dedicated business development team that's in charge of sales and working with prospects and customers. </li> <li>They also have a customer success team and are looking at ways to grow and help troubleshoot issues facing customers.</li> </ul> Key Points <ul> <li>Emily talks about some focus areas moving forward, “...we're also starting to take a focus of how can we use some of the data and insights that we have gained in our 30 plus years of operation to help people make some better decisions about sustainable agriculture and….where can we have a greater impact and help them best utilize their resources so that they can continue to do what they love. And a lot of times that's farming.”</li> <li>Emily mentions how the technology surrounding the farmer has changed quite a bit, “You know, when you think...today's farmer has more technology in the cab of their tractor than the first spaceship that launched to the moon. You have big players like John Deere that are developing all sorts of technology for inside of their machines.”</li> </ul> Resources <ul> <li>Emily Negrin: <a href="https://www.linkedin.com/in/emilynegrin" rel="nofollow" target="_blank">LinkedIn</a></li> <li>GEOSYS: <a href="https://www.urthecast.com/geosys" rel="nofollow" target="_blank">Website</a></li> <li>GEOSYS: <a href="https://twitter.com/geosys?lang=en" rel="nofollow" target="_blank">Twitter</a></li> <li>GEOSYS: <a href="https://www.linkedin.com/company/geosys/" rel="nofollow" target="_blank">LinkedIn</a></li> <li>Motion: <a href="https://motionagency.io/access/" rel="nofollow" target="_blank">Ultimate Thought Leadership Course for B2B Tech Companies</a></li> </ul>

Competing with Silicon Valley Startups in Agtech with Emily Negrin of GEOSYS