Tommaso Sora's guest appearances

Tommaso Sora

China Business Cast

Wealth Without Borders Podcast

Simon de Raadt

Valérie Hoeks

Raquel Ramirez

Ben Ivey

Fionn Wright

Francis Kremer

Jay Thornhill

Josh Steimle

Anthony Metivier

Betty Liu

Jim James

Andrew Stotz

Alan Wright

Elliott Zaagman

Lauren Cohen

OwlTail

How do you improve your process, position yourself better on the market, create a professional-looking presence online to impact sales?  Not being able to do things the way it’s done in the digital world today gets you lost in the process.  Finding technical solutions and understanding its framework will help achieve your goals and make your business thrive.   Tommaso Sora is the founder and managing director of Sinaweb, a Shanghai-based digital web agency that develops Web and WeChat applications and solutions In China and for China.   In this episode, Tommaso shares how he creats solutions through web applications to improve business processes, find new channels or ways to sell one’s product, or solve business problems for a more relevant digital presence.    What you will learn from this episode:   Learn about the technical solution and framework needed to improve the way things are done today in the digital world   Find out how to articulate your value proposition by telling your story so people can resonate with you  Discover one methodology that helps you get organized to have a clear idea of what you want to do and plan for the future     “What are the small steps that we can take to put the pieces together, instead of just looking at an outside solution that we don't know very well. Needs to prepare a little bit before having a consultant that can then help you.” - Tommaso Sora    Topics Covered:  01:36 - Catering to individuals or organizations who need a tailor-made or a package solution for web application processes  02:44 - Providing technical solutions or frameworks to improve the way things are done today  03:19 - How failure to tell their story despite having a great value proposition is a symptom of a client’s problem  04:24 - Mistakes clients usually do before consulting with Tommaso  05:00 - A valuable free action that can help solve the problem you have now:  Stop for a moment and see what other resources are available instead of just looking at an outside solution that we don't know very well.  05:53 - The best way for Tommaso to meet people and talk about things  06:23 - How does the methodology of Getting Things Done [GTD] work    Key Takeaways:  “Sometimes if we're looking about improving a process, we're like finding new ways of doing things. The solution is easy, to see people that they want to change, but they're not really willing to take new steps to actually do it.” - Tommaso Sora  “This way of methodology, Getting Things Done [GTD] increases productivity if done in the right way. It helps organize you as you take small steps, do things and feel satisfied with what you do because you achieve some goals.”  - Tommaso Sora  “I think it's important for everyone to have something, to have a tool that helps them to withstand the outside pressure of the world, then go from inside.”  - Tommaso Sora  “One advice I can give is to set your goals and be satisfied. Go and achieve and finish on time.”   - Tommaso Sora    Ways to Connect with Tommaso Sora:   Website: https://sinaweb.cn/  LinkedIn: https://www.linkedin.com/in/tommaso-sora-97ab789/     Ways to Connect with Howard Whiteson:   Website: http://www.wealthwithoutborders.net Podcast: https://wealthwithoutborders.net/podcast/ LinkedIn: https://www.linkedin.com/in/howardwhiteson 

How do you improve your process, position yourself better on the market, create a professional-looking presence online to impact sales?  Not being able to do things the way it’s done in the digital world today gets you lost in the process.  Finding technical solutions and understanding its framework will help achieve your goals and make your business thrive.   Tommaso Sora is the founder and managing director of Sinaweb, a Shanghai-based digital web agency that develops Web and WeChat applications and solutions In China and for China.   In this episode, Tommaso shares how he creats solutions through web applications to improve business processes, find new channels or ways to sell one’s product, or solve business problems for a more relevant digital presence.  What you will learn from this episode:  <ul> <li>Learn about the technical solution and framework needed to improve the way things are done today in the digital world  </li> <li>Find out how to articulate your value proposition by telling your story so people can resonate with you </li> <li>Discover one methodology that helps you get organized to have a clear idea of what you want to do and plan for the future </li> </ul> “What are the small steps that we can take to put the pieces together, instead of just looking at an outside solution that we don't know very well. Needs to prepare a little bit before having a consultant that can then help you.” - Tommaso Sora Topics Covered:  01:36 - Catering to individuals or organizations who need a tailor-made or a package solution for web application processes  02:44 - Providing technical solutions or frameworks to improve the way things are done today  03:19 - How failure to tell their story despite having a great value proposition is a symptom of a client’s problem  04:24 - Mistakes clients usually do before consulting with Tommaso  05:00 - A valuable free action that can help solve the problem you have now:  Stop for a moment and see what other resources are available instead of just looking at an outside solution that we don't know very well.  05:53 - The best way for Tommaso to meet people and talk about things  06:23 - How does the methodology of Getting Things Done [GTD] work  Key Takeaways:  “Sometimes if we're looking about improving a process, we're like finding new ways of doing things. The solution is easy, to see people that they want to change, but they're not really willing to take new steps to actually do it.” - Tommaso Sora “This way of methodology, Getting Things Done [GTD] increases productivity if done in the right way. It helps organize you as you take small steps, do things and feel satisfied with what you do because you achieve some goals.”  - Tommaso Sora “I think it's important for everyone to have something, to have a tool that helps them to withstand the outside pressure of the world, then go from inside.”  - Tommaso Sora “One advice I can give is to set your goals and be satisfied. Go and achieve and finish on time.”   - Tommaso Sora Ways to Connect with Tommaso Sora:  <ul> <li>Website: <a href="https://sinaweb.cn/" rel="noopener nofollow" target="_blank">https://sinaweb.cn/</a> </li> <li>LinkedIn: <a href="https://www.linkedin.com/in/tommaso-sora-97ab789/" rel="noopener nofollow" target="_blank">https://www.linkedin.com/in/tommaso-sora-97ab789/</a> </li> </ul> Ways to Connect with Howard Whiteson:  <ul> <li>Website: <a href="http://www.wealthwithoutborders.net/" rel="noopener nofollow" target="_blank">http://www.wealthwithoutborders.net</a></li> <li>Podcast: <a href="https://wealthwithoutborders.net/podcast/" rel="noopener nofollow" target="_blank">https://wealthwithoutborders.net/podcast/</a></li> <li>LinkedIn: <a href="https://www.linkedin.com/in/howardwhiteson" rel="noopener nofollow" target="_blank">https://www.linkedin.com/in/howardwhiteson</a></li> </ul>

Set Smart Goals; Achieve Balance; and Thrive with Tommaso Sora

Today’s podcast is featuring a dialogue about some thoughts on WeChat Mini-Programs with our Guest Tommaso Sora. About Tommaso Sora Tommaso is the founder of Sinaweb 脉国 and Smallchina; Respectively Sinaweb 脉国 is a digital web agency that develops web applications and solutions in China and for China, and it’s also a community of small businesses, entrepreneurs, passionate people, based in Shanghai. Smallchina's mission is to help people with a passion to find their purpose and get connected with like-minded networks. He helps people to refine their value-proposition and marketing message, offers them different tools to reach their audience in China. Chinese often refer to him as 'An old China hand' (中国通). He has been living in China for more than ten years working as a manager and consultant, now he lives in Shanghai with his family, where he leads the development of Sinaweb and Smallchina and follows his life-long passion of taiji. EPISODE CONTENT:  WeChat Mini-Program is a program itself, it’s installed inside WeChat, it can be easily opened and shared it. You can call it ”An application inside an application”. Basically you can do 80% of what you normally do with other mobile app functions with WeChat Mini-Program, but it still has a limited scope since it can only installed inside WeChat. If the company wants to enter Chinese market, they need to know WeChat and install it. Then use WeChat tools to promote what they are doing. Because today WeChat is the main media and main tool everyone uses in China. It was born as a chatting tool, but now is a working tool, everyone use it for work, for advertisement, for communication.  There are many functions to use, and it’s very powerful tool to have. If you use WeChat, you are with many audiences since there are over a billion people signed up and use it everyday. WeChat is the main tool for communication and business, those 1 billion users can be your potential audience and clients. Alan Zhang, the founder of WeChat, he sees WeChat as a tool, something to be quickly used, to accomplish some tasks like talking to your friends, sending money to someone, paying your groceries, etc. Whatever task you want to accomplish, he wants WeChat to be that tool you can quickly do that. He sees MP the same philosophy. But reality might be different, some people might use other apps as well as using WeChat at the same time. Mini-Program is a tool to use solve different problems or perform some tasks, it’s mainly used in China for Chinese market. We had this client before, they develop productivity tools. They already have some existing customers on their website. When  they want to promote this product to China, they asked us to develop a Mini-Program for them. It’s a simple but a powerful product. With the Mini-program, you can easily have your result of the assessment soon, share with your friends and your network fast. A lot of people can see the results and take the assessment to get their results and share it again. The marketing cost is lower because people easily shared it and it became viral fast, It’s very convenient and easy for users to use, to share and to understand. And the barriers of entry are much lower than installing an app. People wants to have WeChat Mini-Programs is because they are trendy and popular, everyone just wants to put their website in WeChat Mini-Programs. But it’s important to educate users that WeChat Mini-Programs is not a website, it’s something different and more useful by performing something else, the primary purpose of WeChat Mini-Programs to perform various tasks. They can use WeChat Official Account to present their business or sharing more information and to serve different contents and several media tools like videos and website link. If you are dealing with small or micro business, one thing I learned is that it’s good to connect and engage with your audience both online and offline. Eventually you build very good relationship with them and make them become your potential customers. WeChat Mini-Program being a powerful tool and there is a big competition among other companies that other companies copy similar functions to compete. It’s a good development, because they serve different audience and customers by using different platform. For example, Alipay is a financial app with stronger position, Douyin is more entertainment-based. Operating Mini-Programs on WeChat is so much quicker quickly compared to Andorid or iOS, which is completely different development and projects. The process of starting an internet business in China is not easy, you need some Chinese business licenses and an ICP linked to your business license to start. The license is depends on your business scope and how it’s defined on your license. So it’s important to know what you want to do for your business. Tommaso’s #1 Tip: As a person who consults small business for others, I think people who are more successful always have a clear idea of what they want to do, so they can talk to people about their business in an easy way. So everyone they talk to will understand what they do easily. Put it out and trying to reach out to more people once you refine those marketing messages and valuable propositions from others. It takes time to build your network, you might need to be pushy. You need to be consistent, you need to get out and be loud for your business or project. Don’t be afraid of failing and find new ways to do things.  Episode Mentions:  Sinaweb 脉国 SmallChina Join China Business Cast WeChat group Find Jons on LinkedIN  Download and Subscribe  Download this episode: right click and choose "save as" Subscribe to China Business Cast on iTunes Or check out the full list on subscription options Add Jons ('jslemmer') on WeChat to join China Business Cast WeChat group 

Today’s podcast is featuring a dialogue about some thoughts on WeChat Mini-Programs with our Guest Tommaso Sora. About Tommaso Sora Tommaso is the founder of Sinaweb 脉国 and Smallchina; Respectively Sinaweb 脉国 is a digital web agency that develops web applications and solutions in China and for China, and it’s also a community of small businesses, entrepreneurs, passionate people, based in Shanghai. Smallchina's mission is to help people with a passion to find their purpose and get connected with like-minded networks. He helps people to refine their value-proposition and marketing message, offers them different tools to reach their audience in China. Chinese often refer to him as 'An old China hand' (中国通). He has been living in China for more than ten years working as a manager and consultant, now he lives in Shanghai with his family, where he leads the development of Sinaweb and Smallchina and follows his life-long passion of taiji. EPISODE CONTENT: <ul> <li>WeChat Mini-Program is a program itself, it’s installed inside WeChat, it can be easily opened and shared it. You can call it ”An application inside an application”. Basically you can do 80% of what you normally do with other mobile app functions with WeChat Mini-Program, but it still has a limited scope since it can only installed inside WeChat.</li> <li>If the company wants to enter Chinese market, they need to know WeChat and install it. Then use WeChat tools to promote what they are doing. Because today WeChat is the main media and main tool everyone uses in China. It was born as a chatting tool, but now is a working tool, everyone use it for work, for advertisement, for communication. There are many functions to use, and it’s very powerful tool to have.</li> <li>If you use WeChat, you are with many audiences since there are over a billion people signed up and use it everyday. WeChat is the main tool for communication and business, those 1 billion users can be your potential audience and clients.</li> <li>Alan Zhang, the founder of WeChat, he sees WeChat as a tool, something to be quickly used, to accomplish some tasks like talking to your friends, sending money to someone, paying your groceries, etc. Whatever task you want to accomplish, he wants WeChat to be that tool you can quickly do that. He sees MP the same philosophy. But reality might be different, some people might use other apps as well as using WeChat at the same time.</li> <li>Mini-Program is a tool to use solve different problems or perform some tasks, it’s mainly used in China for Chinese market. We had this client before, they develop productivity tools. They already have some existing customers on their website. When they want to promote this product to China, they asked us to develop a Mini-Program for them. It’s a simple but a powerful product. With the Mini-program, you can easily have your result of the assessment soon, share with your friends and your network fast. A lot of people can see the results and take the assessment to get their results and share it again. The marketing cost is lower because people easily shared it and it became viral fast, It’s very convenient and easy for users to use, to share and to understand. And the barriers of entry are much lower than installing an app.</li> <li>People wants to have WeChat Mini-Programs is because they are trendy and popular, everyone just wants to put their website in WeChat Mini-Programs. But it’s important to educate users that WeChat Mini-Programs is not a website, it’s something different and more useful by performing something else, the primary purpose of WeChat Mini-Programs to perform various tasks. They can use WeChat Official Account to present their business or sharing more information and to serve different contents and several media tools like videos and website link.</li> <li>If you are dealing with small or micro business, one thing I learned is that it’s good to connect and engage with your audience both online and offline. Eventually you build very good relationship with them and make them become your potential customers.</li> <li>WeChat Mini-Program being a powerful tool and there is a big competition among other companies that other companies copy similar functions to compete. It’s a good development, because they serve different audience and customers by using different platform. For example, Alipay is a financial app with stronger position, Douyin is more entertainment-based. Operating Mini-Programs on WeChat is so much quicker quickly compared to Andorid or iOS, which is completely different development and projects.</li> <li>The process of starting an internet business in China is not easy, you need some Chinese business licenses and an ICP linked to your business license to start. The license is depends on your business scope and how it’s defined on your license. So it’s important to know what you want to do for your business.</li> <li>Tommaso’s #1 Tip: As a person who consults small business for others, I think people who are more successful always have a clear idea of what they want to do, so they can talk to people about their business in an easy way. So everyone they talk to will understand what they do easily. Put it out and trying to reach out to more people once you refine those marketing messages and valuable propositions from others. It takes time to build your network, you might need to be pushy. You need to be consistent, you need to get out and be loud for your business or project. Don’t be afraid of failing and find new ways to do things.</li> </ul> Episode Mentions: <ul> <li><a href="https://sinaweb.cn" rel="nofollow" target="_blank">Sinaweb 脉国</a></li> <li><a href="https://smallchina.cn/" rel="nofollow" target="_blank">SmallChina</a></li> <li>Join <a href="http://www.chinabusinesscast.com/wechat" rel="nofollow" target="_blank">China Business Cast WeChat group</a></li> <li>Find Jons on <a href="https://www.linkedin.com/in/jonsslemmer/" rel="nofollow" target="_blank">LinkedIN</a></li> </ul> Download and Subscribe <ul> <li><a href="https://cdn.simplecast.com/audio/a0b7ac/a0b7ac00-da1c-4912-9339-ef1b3ac1a783/a814d827-8431-4fa2-b073-f89fc4d699f4/cbc96_tc.mp3" rel="nofollow" target="_blank">Download this episode</a>: right click and choose "save as"</li> <li>Subscribe to <a href="https://itunes.apple.com/ca/podcast/china-business-cast/id677220250" rel="nofollow" target="_blank">China Business Cast on iTunes</a></li> <li>Or check out the full list on <a href="http://www.chinabusinesscast.com/subscribe-to-china-business-cast" rel="nofollow" target="_blank">subscription options</a></li> <li>Add Jons ('jslemmer') on WeChat to join China Business Cast WeChat group</li> </ul>

Ep. 96: Update on WeChat Mini-Programs with Tommaso Sora