Randy Ksar's guest appearances

Randy Ksar

B2B Growth

Nerd Radio

AMPUP Your Digital Marketing

Communications. Transformed.

Meagen Eisenberg

Josh Steimle

Jen Spencer

Bernie Borges

Samantha Stone

Lindsay Kelley

Ken Pratt

Dan Gingiss

Garrett Mehrguth

Gaetano DiNardi

Rand Fishkin

Mark Schaefer

Kira Mondrus

Matt Heinz

Justin Gray

OwlTail

In this episode we talk to Randy Ksar, Senior Social Media Manager at 8x8 &amp; Host of Communications. Transformed. podcast. For more small business marketing tips, go to: https://link.8x8.com/smallbizsat19 Get Access to the new (free) 8x8 Video Meetings.  Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com  Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in &lt; 1 minute.

In this episode we talk to Randy Ksar, Senior Social Media Manager at 8x8 &amp; Host of Communications. Transformed. podcast. For more small business marketing tips, go to: <a href="https://link.8x8.com/smallbizsat19" rel="noopener nofollow" target="_blank">https://link.8x8.com/smallbizsat19</a> Get Access to the new (free) 8x8 Video Meetings.  Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: <a href="http://directiveconsulting.com" rel="nofollow" target="_blank">directiveconsulting.com</a>  Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: <a href="http://sweetfishmedia.com/big3" rel="noopener nofollow" target="_blank">http://sweetfishmedia.com/big3</a> We'll never send you more than what you can read in &lt; 1 minute.

1165: 5 Marketing Tips for Small Business Saturday w/ Randy Ksar

Randy Ksar, Senior Social Media Manager at 8x8, and host of the Communications. Transformed podcast talks about how this podcast will help businesses grow their employee and customer experience through engaging guests and authentic conversations.

<p>Randy Ksar, Senior Social Media Manager at 8x8, and host of the Communications. Transformed podcast talks about how this podcast will help businesses grow their employee and customer experience through engaging guests and authentic conversations.</p>

The Future of Enterprise Communications w/ Randy Ksar

Randy Ksar is a digital and media strategist working with clients on branding and employee advocacy planning. He helps his clients develop social strategies that incorporates employee advocacy. He has been working in the industry since the 1990s where he began with building the digital brands of companies. Randy recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can get their employees more involved with the branding process and thus engagement between the company and the community. “Empowering employees with authentic content to share with their network serves as the key engagement strategy for successful engagement.” Randy discusses authentic social media engagement with and by employees: As a company begins to create or expand an employee advocacy program, they need to know where that fits within the company strategic plan. Also, there should be some effort to ensure that the strategy is unique and beneficial to your company brand. That is, it isn’t just doing what every other company is doing. As you establish your employee advocacy program, remember the following: Employees are already talking to the people in their network – even if there isn’t anything formal set up for employee advocacy. You cannot expect to have 100% participation from your employees once you set up a formal employee advocacy program. Create content that employees want to consume and share. Empower employees to communicate with their network as they see fit, within company guidelines, of course. Since employees know their own networks so well, they should have the power to share their information in the best way for their network. Social media engagement is not just about sharing content. It also includes following and participating in discussions from other community members. Engagement is not a one-way street, from the company out but also from the community to the company – often by way of its employees. Everyone has a personal brand and the company should encourage employees to build up their personal brand.

Creating Authentic Employee Engagement with Randy Ksar