Esben Friis Jensen's guest appearances

Esben Friis Jensen

BizOwner360

The Product-Led Sales Podcast

OwlTail

There is no right or wrong path when raising money for your startup. You just have to understand the trade-offs for whichever choice you make.   Today, I welcome Esben Friis-Jensen, Co-Founder of Cobalt and Userflow, who has raised a bunch of money through bootstrapping to give us different perspectives on scaling.   Esben and I dive into the principles that he had as he was co-founding and growing his two multi-million dollar companies, which you all will surely learn from.   Hit the play button now if you want to scale your business in the most effective way! We’ll talk about:  Introduction [00:00] Esben’s first company, Cobalt, and his transition into Userflow [01:50] What urged Esben to start his own company [04:05] How Esben and his co-founders raised $40 million for Cobalt [6:40] The rationale behind founding Userflow [09:51] Growing Userflow with two full-time employees and one freelancer [11:53] Differentiating yourself through your product [14:36] Where Userflow’s first hire will come from as they expand [19:20] The value of having team members with more generalist roles [22:14]  Resource Links:  Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) Cobalt website (https://cobalt.io/) Userflow website (https://userflow.com/)    About Our Guest: Esben Friis-Jensen is the co-founder of Userflow, a high growth bootstrapped SAS business that scaled with only two full-time employees.  Esben is also one of the co-founders of another high growth company called Cobalt which raised almost $40 million through bootstrapping. Connect with Esben Friis-Jensen : LinkedIn: https://www.linkedin.com/in/esbenfriisjensen/ Twitter: https://twitter.com/esbenfj       Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube:  https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/ If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

There is no right or wrong path when raising money for your startup. You just have to understand the trade-offs for whichever choice you make. Today, I welcome Esben Friis-Jensen, Co-Founder of Cobalt and Userflow, who has raised a bunch of money through bootstrapping to give us different perspectives on scaling. Esben and I dive into the principles that he had as he was co-founding and growing his two multi-million dollar companies, which you all will surely learn from. Hit the play button now if you want to scale your business in the most effective way! We’ll talk about: <ol> <li>Introduction [00:00]</li> <li>Esben’s first company, Cobalt, and his transition into Userflow [01:50]</li> <li>What urged Esben to start his own company [04:05]</li> <li>How Esben and his co-founders raised $40 million for Cobalt [6:40]</li> <li>The rationale behind founding Userflow [09:51]</li> <li>Growing Userflow with two full-time employees and one freelancer [11:53]</li> <li>Differentiating yourself through your product [14:36]</li> <li>Where Userflow’s first hire will come from as they expand [19:20]</li> <li>The value of having team members with more generalist roles [22:14]</li> </ol> Resource Links: <ul> <li>Brett Trainor Website (<a href="https://bretttrainor.com/" rel="nofollow" target="_blank">https://bretttrainor.com/</a>)</li> <li>Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (<a href="https://bretttrainor.com/resources/" rel="nofollow" target="_blank">https://bretttrainor.com/resources/</a>)</li> <li>Cobalt website (<a href="https://cobalt.io/" rel="nofollow" target="_blank">https://cobalt.io/</a>)</li> <li>Userflow website (<a href="https://userflow.com/" rel="nofollow" target="_blank">https://userflow.com/</a>)</li> </ul> About Our Guest: Esben Friis-Jensen is the co-founder of Userflow, a high growth bootstrapped SAS business that scaled with only two full-time employees.  Esben is also one of the co-founders of another high growth company called Cobalt which raised almost $40 million through bootstrapping. Connect with Esben Friis-Jensen : LinkedIn: <a href="https://www.linkedin.com/in/esbenfriisjensen/" rel="nofollow" target="_blank">https://www.linkedin.com/in/esbenfriisjensen/</a> Twitter: <a href="https://twitter.com/esbenfj" rel="nofollow" target="_blank">https://twitter.com/esbenfj</a> Connect with me and learn more about growing your business: Email: <a href="mailto:BT@BrettTrainor.com">BT@BrettTrainor.com</a> LinkedIn: <a href="https://www.linkedin.com/in/bretttrainor/" rel="nofollow" target="_blank">https://www.linkedin.com/in/bretttrainor/</a> YouTube: <a href="https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg" rel="nofollow" target="_blank"> https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg</a> Facebook: <a href="https://www.facebook.com/TrainorBrett" rel="nofollow" target="_blank">https://www.facebook.com/TrainorBrett</a> Twitter: <a href="https://twitter.com/Brett_Trainor" rel="nofollow" target="_blank">https://twitter.com/Brett_Trainor</a> Instagram: <a href="https://www.instagram.com/bretttrainor/" rel="nofollow" target="_blank">https://www.instagram.com/bretttrainor/</a> If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

140. How to Bootstrap Your Business to 7-Figures With Only 2 Employees Featuring Esben Friis Jensen

Esben Friis Jensen is the co-founder of Userflow, a user onboarding software. Onboarding is an increasingly important piece of go-to-market, especially for software with a free trial or freemium experience. You just can't rely on a sales rep to guide a user through your app so it has to feel intuitive.In this episode, we get really tactical in terms of giving advice on how to optimize onboarding, including:Which companies do onboarding well and what can we learn from them A step by step process to optimize your own onboardingWhat kinds of tools do you use in your onboarding stack Is there a future for onboarding with a more human touch (e.g., Superhuman style)

Esben Friis Jensen is the co-founder of Userflow, a user onboarding software. Onboarding is an increasingly important piece of go-to-market, especially for software with a free trial or freemium experience. You just can't rely on a sales rep to guide a user through your app so it has to feel intuitive. In this episode, we get really tactical in terms of giving advice on how to optimize onboarding, including:<ul><li>Which companies do onboarding well and what can we learn from them </li><li>A step by step process to optimize your own onboarding</li><li>What kinds of tools do you use in your onboarding stack </li><li>Is there a future for onboarding with a more human touch (e.g., Superhuman style)</li></ul>