Tonya Neff Klause's guest appearances

Tonya Neff Klause

Lay of the Brand

Matt Howard

Sergei Samoilenko

Greg Kihlström

Jack Speer

Mark Amtower

Stephen McCarney

Allan Rubin

Pasha Irshad

Shahed Ahmed

Tonya Klause

Abigail Bracy

OwlTail

From defining brand names to relaying empathy during times of crisis, businesses know the art of storytelling is paramount to success. So, how do tech companies craft their narratives? How do they take a stance on controversial issues without alienating consumers? In this episode of Lay of the Brand, we continue our discussion with a panel of experts hosted by George Mason's Department of Communications and Career Services including Jack Speer, National NPR Anchor; Tonya Neff Klause, Communications Director at Microsoft; and Shahed Ahmed, Senior Vice President and Partner at Merritt Group.

<p>From defining brand names to relaying empathy during times of crisis, businesses know the art of storytelling is paramount to success. So, how do tech companies craft their narratives? How do they take a stance on controversial issues without alienating consumers? In this episode of Lay of the Brand, we continue our discussion with a panel of experts hosted by George Mason's Department of Communications and Career Services including Jack Speer, National NPR Anchor; Tonya Neff Klause, Communications Director at Microsoft; and Shahed Ahmed, Senior Vice President and Partner at Merritt Group.</p>

Storytelling in the tech industry: Do's & don'ts - GMU panel w/ NPR's Jack Speer; Microsoft's Tonya Neff Klause; and Merritt Group's Shahed Ahmed