Jiyoon Han's guest appearances

Jiyoon Han

Boss Barista

The Matchbook Coffee Podcast

Carlos Sims Jr

Baylee Engberg

Candice Madison

Renata Henderson

Gabe Boscana

Jen Apodaca

Sabreen Naimah

Shelby Williamson

Becca Woodard

Reggie Elliott

Robert Rodriguez

Soleil Ho

Noa Berger

Ian Williams

James Hoffmann

OwlTail

Jiyoon Han is the featured roaster for the month of May here at Matchbook. She sources and roasts coffee for Bean &amp; Bean, her family's coffee shop with four locations across the greater New York City area.  Bean &amp; Bean sources coffee almost exclusively from women or women-led farms and cooperatives. Jiyoon believes coffee can be a tool and uses coffee sourcing as a way to address gender inequity across the coffee supply stream.

Jiyoon Han is the featured roaster for the month of May here at Matchbook. She sources and roasts coffee for Bean &amp; Bean, her family's coffee shop with four locations across the greater New York City area.  Bean &amp; Bean sources coffee almost exclusively from women or women-led farms and cooperatives. Jiyoon believes coffee can be a tool and uses coffee sourcing as a way to address gender inequity across the coffee supply stream.

May 2021 — Jiyoon Han [EP023]

In these interviews, I connect with people in different ways. Sometimes it’s immediate, sometimes it’s helped by a previous encounter or even a longtime friendship, and sometimes it never comes. I had never met Jiyoon Han before I asked her to be on the show, but her clarity and deep intentionality clicked for me instantly. Jiyoon is the co-owner of Bean &amp; Bean Coffee in New York City. Her parents opened Bean &amp; Bean’s first location in 2008, a few years after immigrating to the United States from South Korea, amidst the year’s financial crisis. Since then, Jiyoon’s life has been wrapped up in coffee—it comes naturally to her, it’s embedded in her senses. Jiyoon has a background in UX, or user experience, design, and uses that knowledge to help run aspects of Bean &amp; Bean alongside her mother. On their website, Bean &amp; Bean has a detailed and clear commitment laid out to promote gender equity—almost all the coffees they buy are from women-led farms and cooperatives, and they aim to have all their coffees powered by women by 2022. Their stores are reflective of their communities, including a flagship in the Little Neck neighborhood of Queens where Jiyoon grew up. In this conversation, Jiyoon articulates so much of the potential in coffee—what responsibly run shops can look like, what being value-driven means, and how to actually grow. Growth for Jiyoon isn’t about expansion, but about depth and learning: honing your craft and getting better at what you do. I can’t recommend this interview enough. Here’s Jiyoon.

In these interviews, I connect with people in different ways. Sometimes it’s immediate, sometimes it’s helped by a previous encounter or even a longtime friendship, and sometimes it never comes. I had never met Jiyoon Han before I asked her to be on the show, but her clarity and deep intentionality clicked for me instantly. Jiyoon is the co-owner of <a href="https://beannbeancoffee.com/" rel="nofollow" target="_blank">Bean &amp; Bean Coffee</a> in New York City. Her parents opened Bean &amp; Bean’s first location in 2008, a few years after immigrating to the United States from South Korea, amidst the year’s financial crisis. Since then, Jiyoon’s life has been wrapped up in coffee—it comes naturally to her, it’s embedded in her senses. Jiyoon has a background in UX, or user experience, design, and uses that knowledge to help run aspects of Bean &amp; Bean alongside her mother. On their website, Bean &amp; Bean has a detailed and clear commitment laid out to <a href="https://beannbeancoffee.com/pages/about" rel="nofollow" target="_blank">promote gender equity</a>—almost all the coffees they buy are from women-led farms and cooperatives, and they aim to have all their coffees powered by women by 2022. Their stores are reflective of their communities, including a flagship in the Little Neck neighborhood of Queens where Jiyoon grew up. In this conversation, Jiyoon articulates so much of the potential in coffee—what responsibly run shops can look like, what being value-driven means, and how to actually grow. Growth for Jiyoon isn’t about expansion, but about depth and learning: honing your craft and getting better at what you do. I can’t recommend this interview enough. Here’s Jiyoon.

Growing Deep With Jiyoon Han of Bean & Bean [142]