Sara Robles's guest appearances

Sara Robles

Travel Freedom Podcast

Visual Thinking

CONTENIDOS Podcast

ux friends podcast

Gary Arndt

Tim Leffel

Phil Sylvester

John Lee Dumas

Natalie Sisson

Demian Farnworth

Rick Calvert

Scott Eddy

Carol Cain

Sharon Gourlay

Nienke Krook

Deb Cole

David Liem

Nathalie Jacobs

Camino Podcaster

OwlTail

Las personas pensamos de manera gráifca. Esto nos lleva al término Visual Thinking, que es la conceptualización de lo que solemos hacer: pensar en gráficos a la hora de estructurar nuestras ideas. En este episodio, Sara Robles, del blog Imperspectivas, nos explica como aplicar este concepto en nuestros contenidos.

035. ¿Qué es el Visual Thinking? | Sara Robles

Ep. 25| Ideas que vuelan, ideas que aterrizan, pero ¿cómo crear y conectar con ideas que ayuden avanzar ese proyecto que te quita el sueño? Si no sabes como ponerte activo, con nuestra invitada Sara Robles, Service Designer BCP/Content Creator Imperspectivas y Embajadora @visualthinkingschool_peru, te daremos las respuestas para salir de ese bloqueo, pero con orden. Síguenos en Instagram como @uxfriends_podcast para enterarte del próximo episodio y más contenido extra que dejamos para ti, además si tienes sugerencias escríbenos un DM. Host 👩🏻‍💻 https://www.instagram.com/ux.andreamons/ 👨🏻‍💻 https://www.instagram.com/erwin_aguirre/

Ep. 25| Ideas que vuelan, ideas que aterrizan, pero ¿cómo crear y conectar con ideas que ayuden avanzar ese proyecto que te quita el sueño? Si no sabes como ponerte activo, con nuestra invitada Sara Robles, Service Designer BCP/Content Creator <a href="https://www.instagram.com/imperspectivas/" rel="nofollow" target="_blank">Imperspectivas</a> y Embajadora @visualthinkingschool_peru, te daremos las respuestas para salir de ese bloqueo, pero con orden. Síguenos en Instagram como <a href="https://www.instagram.com/uxfriends_podcast/" rel="ugc noopener noreferrer nofollow" target="_blank">@uxfriends_podcast</a> para enterarte del próximo episodio y más contenido extra que dejamos para ti, además si tienes sugerencias escríbenos un DM. Host 👩🏻‍💻 <a href="https://www.instagram.com/ux.andreamons/" rel="nofollow" target="_blank">https://www.instagram.com/ux.andreamons/</a> 👨🏻‍💻 <a href="https://www.instagram.com/erwin_aguirre/" rel="nofollow" target="_blank">https://www.instagram.com/erwin_aguirre/</a>

Ideando soluciones con Sara Robles

SHOW NOTES: www.travelfreedompodcast.com/034   Methods to figure out what to charge and how to nurture long term relationships with brands. PR expert Sara Robles discusses how to value yourself and how to make companies take notice of you.   Topics:    How to pitch hotels for free accommodation - the right way. How to learn what a company needs from you Why email is not the way to build business relationships and some methods that work much better. How to gauge when to push a business relationship further Why you shouldn't be "all business" Why its all about stalking. Why interacting in blogger groups can help you find the right businesses too How many people you should email at any given company When you should start talking money The PR Formula for knowing what to charge for your blogging work Why your value as a blogger goes way beyond providing links at a "cost-per-click" rate What to do when campaigns go wrong. How to perpetuate the relationship    Sara's advice on knowing how much to charge:   The PR formula for the value of editorial it's called AVE (advertising value equivalency). Translated to online, this is what I suggested:   Measure the space (column inches) occupied by an article, for podcast and video, of course, you measure time. Then multiply the column inches (or the podcast duration time) by the ad rate for the exact number of readers (like banners on similar pages). Add up your costs (if you had any) and add up a 15-30% for credibility/reputation value   Important! "The use of this technique can perpetuate two major fallacies: (1) that editorial is "free advertising," and (2) that dollar cost equals dollar value."   ALSO use this formula just to have an idea about what's reasonable to charge but always adapt it to your own situation/numbers. I recommend using a mix of formulas depending on the service offered.   More about this: http://www.entrepreneur.com/article/164816    http://www.edelmandigital.com/2013/05/24/friday-five-reasons-to-look-beyond-advertising-value-equivalency

SHOW NOTES: <a href="http://www.travelfreedompodcast.com/034" rel="nofollow" target="_blank">www.travelfreedompodcast.com/034</a> Methods to figure out what to charge and how to nurture long term relationships with brands. PR expert <a href="http://www.sarification.com/" rel="nofollow" target="_blank">Sara Robles</a> discusses how to value yourself and how to make companies take notice of you.   Topics:   <ul> <li>How to pitch hotels for free accommodation - the right way.</li> <li>How to learn what a company needs from you</li> <li>Why email is not the way to build business relationships and some methods that work much better.</li> <li>How to gauge when to push a business relationship further</li> <li>Why you shouldn't be "all business"</li> <li>Why its all about stalking.</li> <li>Why interacting in blogger groups can help you find the right businesses too</li> <li>How many people you should email at any given company</li> <li>When you should start talking money</li> <li>The PR Formula for knowing what to charge for your blogging work</li> <li>Why your value as a blogger goes way beyond providing links at a "cost-per-click" rate</li> <li>What to do when campaigns go wrong.</li> <li>How to perpetuate the relationship</li> </ul>   Sara's advice on knowing how much to charge:   The PR formula for the value of editorial it's called AVE (advertising value equivalency). Translated to online, this is what I suggested:   Measure the space (column inches) occupied by an article, for podcast and video, of course, you measure time. Then multiply the column inches (or the podcast duration time) by the ad rate for the exact number of readers (like banners on similar pages). Add up your costs (if you had any) and add up a 15-30% for credibility/reputation value   Important! "The use of this technique can perpetuate two major fallacies: (1) that editorial is "free advertising," and (2) that dollar cost equals dollar value."   ALSO use this formula just to have an idea about what's reasonable to charge but always adapt it to your own situation/numbers. I recommend using a mix of formulas depending on the service offered.   More about this: <a href="http://www.entrepreneur.com/article/164816" rel="nofollow" target="_blank">http://www.entrepreneur.com/article/164816</a> <a href="http://www.edelmandigital.com/2013/05/24/friday-five-reasons-to-look-beyond-advertising-value-equivalency" rel="nofollow" target="_blank">http://www.edelmandigital.com/2013/05/24/friday-five-reasons-to-look-beyond-advertising-value-equivalency</a>

034 Building better relationships with brands (with Sara Robles)