David Lochhead's guest appearances

David Lochhead

eCommerce MasterPlan

Tom Schwab

Tim Fargo

Julie Mathers

Phoebe Yu

John Warrillow

Ian Smith

Mark Adams

Matt Warren

Christian Zeron

Greg Smith

Eric Bandholz

Rebecca Wilson

Harper Wilde

Gwen Jimmere

Dhar Mann

OwlTail

Dane Butler

Finlay London

David Lochhead and Dane Butler are the co-founders at Finlay London. They were founded in 2012 and initially focused on selling via traditional wholesale channels (one to one contacts, and trade shows) before deciding in 2017 to change the whole business strategy to focus on selling direct to the consumer via online and a physical store.A strategy that’s paid off as this summer online orders reached over 1,000 per month. We discuss: the Mehgan Markle effect, making the decision to shift to direct to consumer, the pitfalls to avoid - plus much more!Find out more at https://eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

David Lochhead and Dane Butler are the co-founders at Finlay London. They were founded in 2012 and initially focused on selling via traditional wholesale channels (one to one contacts, and trade shows) before deciding in 2017 to change the whole business strategy to focus on selling direct to the consumer via online and a physical store.A strategy that’s paid off as this summer online orders reached over 1,000 per month. We discuss: <ul><li>the Mehgan Markle effect, </li><li>making the decision to shift to direct to consumer, </li><li>the pitfalls to avoid - </li><li>plus much more!</li></ul>Find out more at <a href="https://eCommerceMasterPlan.com" rel="noopener noreferrer nofollow" target="_blank">https://eCommerceMasterPlan.com</a>Check out Brightpearl <a href="https://ecmp.info/brightpearl" rel="noopener noreferrer nofollow" target="_blank">https://ecmp.info/brightpearl</a>This podcast uses the following third-party services for analysis: Podsights - <a href="https://podsights.com/privacy" rel="nofollow" target="_blank">https://podsights.com/privacy</a>

Taking a D2C brand to 1,000 orders a month with Finlay London's David Lochhead and Dane Butler